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Influencer Campaign Management | Tribe Dynamics
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The platform is intuitive and user-friendly. It captures a breadth of data not readily available on other monitoring platforms. Very visual and engaging, and the reporting process is straight forward.
Sometimes doesn't capture content when it hasn't been typed in the captions or tagged. Can only view a small number of competitors with the package we have.
Tribe helps solve the problem of how to quantify PR efforts and prove the value in share of voice, efficacy and awareness through a monetary value. Benefits Comms team when proving successful results off the back of campaigns. Also helps identify new creators and engage with those who are already in our community and using our brand.
The team at Tribe are SO professional and have made our influencer marketing experience so easy and have made tracking and celebrating our results an enjoyable and rewarding experience.
Unable to have high EMV driving posts counted towards our results because the tag is not in the caption. This has sadly meant we have missed deserved spots in the top 10 beauty brands.
TRIBE has allowed use to have tangible and measurable results and have encouraged us to make our community work harder to earn deserved spots in the top 10. EMV has led to huge ROI and encouraged an increase in sales for ghd.
The platform is fantastic at capturing social content for brands, it also is very helpful for reporting and competitor analysis. I use the platform every single day and it is a key element of day to day press office running
Sometimes the campaigns include content that is not relevant to specific activities which means we have to manually go in and remove which causes slightly more work
It helps with selecting strong performing talent for paid activity and helps benchmark against competitors . It captures coverage acurately (with the execption of campaigns created sometimes) which reduces manual workload. Brilliant at quick reporting
Having used multiple tracking platforms, Tribe is the most easy to navigate with clear metrics that allow you to build sucessful campaigns and reach your goals and KPIs
Often when you want to do a deeper dive into your data, you have to pay an additional fee which seems like a big ask considering platform access already comes at such a big cost
1. Results tracking on a monthly and yearly basis
2. Influencer sourcing for specific campaigns
3. Relationship management
4. KPI / objective building
Overal the platform allows us to measure sucess, report on ROI and demonstrate impact on the business
The ease of use, the access to an account manager and the data it provides me and my business.The best feature is definitely the one to one account manger.
There can be delays sometimes, the site can be a bit laggy. Also sometimes frustrating when big creators are not registered on the site.
Tracking content from campaigns with ease, giving a monetary value to influencer marketing projects/work.
Love how we're able to track everything we need from gifting, paid partnerships, events etc.
At times there can be glitches that impact my workflow when running EMV.
Competitive insights - think this is the best when scoping out our competition and how they're excelling in all aspects. Also great to help track and analyze our performance.
We use Tribe Dynamics daily to track our influencer partnerships and results. The platform is highly easy to use, and Reiss is super helpful whenever we need any assistance, no matter how big or small.
That not all of our creators are Tribe verified, meaning we don't always have the insights on them that we need.
Helping us to grow our creator bubble and brand awareness through targetting the correct influencers and celebrities.
Monthly catch up meetings to discuss activites and insights to be taken from different brands. Great to have face time with Reiss and pick his brains!
Only being able to see top performing posts from other brands.
Not being able to see average creator EMV for people who we aren't following.
Helping us to track influencer social content, alongside NPD and mini mailer performance.
Discovery of new influencers.
I love the analytical piece that Tribe Dynamics offers. It is great to show the team how our influencer partnerships are performing (since you cannot track outside of conversions/codes).
I wish there was a integrated Shopify or shipment capability! We have to submit our influencer shipments outside of the platform and we use GRIN for communication/product shipments with our smaller influencers.
Influencer content tracking for larger campaigns, helping us keep track of locations/addresses. Reporting to our retail partners and determing if we should continue partnerships with certain influencers after content is live. Being able to see content that is posted organically and inside campaigns.
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I have been using Tribe Dynamics for over five years at multiple companies. I can say that this platform cares about user input and is adaptable.
I enjoy the ease of tracking talent and data
The competitive set and data are top-notch when building out strategy!
Very user friendly!
Data does take 24+ hours to populate in some cases
Tribe Dynamics helps our team track influencers which take a lot of the day to day manual labor and room for error out of the equation. Reporting is now a breeze with Tribe Dynamics, one of our main KPI's is EMV. We are looking to increase our EMV YoY and with the data presented through the platform. This not only includes data from our influencers that we work with but in comparison to other brands in the indrustry.