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The multiple segmentation options, different reports view, easy to use and execution app notifications and pushes in a tight marketing calendar, AI to send the best timing to interact with users, overall easy to implement and integrate with other platforms, among many others
Hard to say, I guess the lack of email capabilities when we started, but now with MessagesGears their platform is much more robust.
Keep our customers informed and engage of Digicel offers, increase frequency and sim to upsell