SAS Intelligent Advertising for Publishers Reviews

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4/5 (Based on 1 Ratings)

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Verified User in Marketing and Advertising

November 29, 2018 Source: G2.com

Great tool for big data businesses

What do you like best about SAS Intelligent Advertising for Publishers?

We loved how SAS allowed our company to collect mass amounts of data and cleanse them to be able to show relations between advertising that we (our company) are providing and the market.

What do you dislike about SAS Intelligent Advertising for Publishers?

It took A LOT of skill to manage. We did not love how much expensive training was needed to be able to use the product.

What problems is SAS Intelligent Advertising for Publishers solving and how is that benefiting you?

We were able to gain a large amount of business by combining all of our same industry clients and creating a user flow trend and then created an advertising schedule around this trend. SAS allowed us to be able to compile all this data into a cleansed and usable format to show our consumers in the market.

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