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Insanely easy to use, allows you to customize your link preview and track who gets attracted. I also use it for A/B testing.
At the beginning I thought it was somewhat pricey but as the conversions started growing, I realized the tool had justified the amount paid.
It has all the essential features for retargeting and great support.
We use Rocketlink for retargeting and since we started using it, the ads on social media have been getting cheaper due to highly customized content that we can create using Rocketlink tracking features.