Right On Interactive Reviews

Platform is very intuitive with only brief instructions. New drag and drop email template is a breeze to use.

My rep doesn't laugh at my jokes. Seriously, I have no complaints and have seen no shortcomings in my 6 plus years of using this product and working with the ROI team.

You will not get better service from any of the national players. ROI is a mid-size firm that focuses on client success. Their LifeCycle marketing approach is more robust than the competitors from my observation point.

I am able to create complex email marketing campaigns that need very little attention on a regular basis. Only tweak to improve results.

I have been amazed at the turn around time on any request or question we've had. But I recently got to see first hand the amount of time and dedication ROI is willing to put into any project, concern, or inquiry we have. And, the one-on-one face time was invaluable!

I have not had a negative experience with ROI

We are able to enhance our engagement and track our constituents interactions with our multiple platforms in a smooth and meaningful way. We can gauge which campaigns are working for maximum benefit.

ROI is a very powerful tool. It's ease-of-use makes it even more powerful because, as a marketer, I do not need to involve the IT team. Plus, the ROI team is very attentive to our needs.

So far, I do not have any dislikes about the software as a whole. We do have a couple of rendering issues in the UI, but the ROI team is working on fixing.

If you are working with an agency or in-house team to develop email or marketing automation campaigns, bring the ROI team to the table at the beginning of the planning. This will make the process much smoother to deploy.

We are solving many business problems. First, we are getting a detailed understanding of the customer lifecycle - how long does it take to convert. Second, we get a better understanding of prospects vs. potential customers and how to address each audience by getting a focused view of the customer journey for each segment. This helps us market more efficiently.

One of the strongest capabilities of the ROI solution is its ability to model sophisticated multi-step drip campaigns. Using the drag and drop campaign builder makes creating them easy. Combined with its segmentation builder, ROI lets us get highly targeted campaigns online quickly.

The one thing I dislike is a personal productivity nitpick. The sort/filter on list pages does not persist when you leave/return to the list.

We get a lot of value from ROI. Our inbound marketing needs are pretty straightforward, and the system lets us get where we need to be, quickly and easily. My recommendation to others, particularly those with sophisticated database marketing requirements, is to take a close look at ROI. The system is capable of pulling in and processing multiple data sources to create highly targeted audience segments based on RFM and other analyses.

We are solving the problems one faces without a campaign management and marketing automation solution in place. Our ability to target audiences with relevant and timely content is increasing our conversion rate, and moving leads more effectively through each stage of the customer lifecycle.

We are approaching the six month mark of being on board with this software company and wanted to review our experience thus far.

The sales team was very systematic and professional. Our salesperson, Lori Grass was thorough in assessing our needs and made sure she understood our goals and challenges before giving us a customized proposal. She hit the perfect balance of moving us along in the sales cycle while patiently addressing our questions and concerns.

We spent a month carefully comparing ROI to several other providers of marketing automation software and chose ROI based on two main factors: flexibility and service.

The other providers had standardized products with little ability or willingness to be flexible to address our particular needs. We would be required to fit into their system with little customization possible.

When we read the reviews of the different products on G2crowd.com, the comments consistently touted ROI’s strong focus on providing fast, attentive customer service. We have found this to be true in our six months with them. Most small/medium issues are addressed the same day and we receive communication if an issue will take more than 24 hours to be resolved.

Once we signed the contract, we were passed to the onboarding team who immediately scheduled with us. I’m sure many have experienced the frustration of being put on a lengthy hold once the ink was dry. This was not the case here. We were scheduled to pass the information needed to setup our account the following week.

We got a good example of the personalized service offered when our unique configuration warranted the attention of Amol Dalvi, the CTO of the company. I am doubtful that any of the other marketing automation companies we reviewed would have devoted the time of their chief technology officer to our unique needs.

Once we became familiar with the basic functions of the software, we were referred to the customer success team to help us plan how to get the most out of our purchase. Several team members worked with us regarding our two distinct client bases to understand how to implement a Life Cycle marketing program, attracting and retaining customers while moving them along a continuum of engagement.

We pledged to utilize all of the functionality of the software and are well on our way to making good on that promise. The customer success team has been extremely responsive to our perhaps greater than average number of requests for guidance and clarification.

One note of caution: Although the sales team in no way misled us into thinking that “marketing automation” is literally “automated,” requiring little or no effort, we can see how the term could mislead a marketing department to believe that this is a “turn the switch and go” product. In order to fully utilize the functionality of this comprehensive software package, the purchasing company needs to be fully committed to spend the time and dedicate staff to understand and implement the software.

Do your due diligence and research the other marketing automation platforms that are out there. We believe that the ability and willingness to customize their product around the client's needs coupled with their excellent customer service will lead you to make the same decision we made, ROI!

One application that we chose to implement required some detailed and complex programming, as we wanted to contact a representative of the prospect, instead of the prospect him/herself. Technical Project Manager, Suzanne Zaleski spent the better part of a week parsing code to accomplish this request. With it, we have implemented a campaign that allows us to recruit previously lost business with a series of emails 90/60/30 days from the prospect’s annual renewal date as well as a series of two phone calls – all pre-programmed and automated.

In summary, although we have only scratched the surface with what is possible with this software, we have made steady progress with the readily available assistance of almost every department at ROI.

We are incredibly pleased with our purchase and plan to continue to dig deeper into its functionality to enjoy all of the benefits of marketing automation and Lifecycle marketing.

Right On Interactive has continually provided us with superior service! They were honest and transparent throughout the sales and onboarding process, and they have played a vital role in helping us achieve record-breaking results with our new email campaigns.

Nothing, they have been great to work with and their software is first class!

We needed to evolve our email marketing and customer communication capabilities. Since the launch of our first campaign using Right On Interactive’s software, we have experienced a significant lift in total email performance. Also, we have been able to change/enhance our existing campaigns more quickly as well as build new campaigns, which have improved our overall communications with our prospects and customers.