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Persona by Delve AI Reviews

User Rating

4.8/5 (Based on 19 Ratings)

Rating Distribution

  • Excellent

    84.2%
  • Very Good

    15.8%
  • Average

    0%
  • Poor

    0%
  • Terrible

    0%

Do You Use Persona by Delve AI?

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Reviews
TF

Teresa F

December 11, 2023 Source: G2.com
"Easiest Ai tool for personas ever"
What do you like best about Persona by Delve AI?

I like how thorough the output was! It felt like reading a real bio of a customer, not just a generic persona category. I could have paid an agency thousands of dollars for this but the price point and presentation didn't cost me thousands and was as good if not better than agency work.

What do you dislike about Persona by Delve AI?

Nothing. I think it's great and I look forward to continuing to use it.

What problems is Persona by Delve AI solving and how is that benefiting you?

Segmenting our target audience into distinct cohorts and groups.

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HA

Harshwardhan A

October 29, 2023 Source: G2.com
"Better Customer Experience"
What do you like best about Persona by Delve AI?

It provides a better customer experience with a combined power of AI and Data science

What do you dislike about Persona by Delve AI?

Not much to dislike about the programme.

What problems is Persona by Delve AI solving and how is that benefiting you?

Its so simple that it doesn't require traditional data scientist experience. Its user friendly and helpful in getting better analytics

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MR

Murugan R

October 15, 2023 Source: G2.com
"Persona by Delva AI"
What do you like best about Persona by Delve AI?

Ai was a now trending technology for current generation. It is very use full for any fields and cinema and animation industry mostly preferring this ai tech and it ease to use people, implementation to diffrent field can explore the usage. If it was successful the everyone using frequency in the world and it can be implement to the customer support too and integration any different field. So, we can talk number of features in persona by delve Ai technology

What do you dislike about Persona by Delve AI?

Persona by delve Ai technology is number of features is there. So, we can't able find easily fearture handling it will be different and server problem and network issues only commonly people facing in this Ai technology that's it. Rest of the all the usage and performance awesome.

What problems is Persona by Delve AI solving and how is that benefiting you?

It will be solving so many industries problems like maker intelligence, digital analytics, marketing analytical, social meadia, fashion, content analysis and brand intelligence like etc., industries problem solving this persona by Delva AI.

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RD

Robert D

June 30, 2023 Source: G2.com
"Delve AI's Persona - Transforming Data into Actionable Buyer Personas"
What do you like best about Persona by Delve AI?

Persona by Delve AI offers an impressive solution for creating data-driven buyer personas effortlessly and quickly. One of the standout features of Persona AI is its ability to generate buyer personas not only for your own business but also for your competitors' businesses. This provides valuable insights into the target audience and market dynamics, enabling you to make informed marketing and strategic decisions.

The core technology behind Persona AI is the integration of marketing, analytics, and applied AI. By leveraging machine learning and AI techniques, Persona AI excels at summarizing and humanizing digital data. This means that instead of getting lost in a sea of dimensions and metrics, the platform helps you understand and relate to real people, bridging the gap between data and human understanding.

Persona AI's automation capabilities are particularly noteworthy. Within minutes, you can create comprehensive buyer personas without the need for extensive manual analysis. This time-saving aspect allows you to focus more on strategizing and executing marketing initiatives, ultimately driving business growth.

What do you dislike about Persona by Delve AI?

While Persona AI offers robust features for persona creation, there is room for improvement when it comes to the ability to add more team members at the same level. If you're looking to collaborate with colleagues or team members who have similar access and responsibilities within the platform, you may find limitations in terms of granting them the necessary permissions. But I must admit this is more a personal issue and has nothing to do with how the platform operates and does the business ofisolating those that use your site.

What problems is Persona by Delve AI solving and how is that benefiting you?

Persona by Delve AI solves several key problems in the realm of buyer persona creation, providing numerous benefits to businesses. Some of the prominent problems it addresses and the corresponding benefits are:

Time-consuming manual analysis: Traditional methods of creating buyer personas often involve extensive manual analysis of data, which can be time-consuming and labor-intensive. Persona AI automates this process, allowing businesses to generate comprehensive buyer personas within minutes. This time-saving aspect frees up valuable resources and enables teams to focus on other critical tasks, such as strategy development and execution.

Lack of data-driven insights: Without data-driven insights, businesses may struggle to understand their target audience's preferences, needs, and behaviors accurately. Persona AI leverages machine learning and AI techniques to analyze and summarize digital data, providing actionable insights into buyer personas. By utilizing data-driven insights, businesses can tailor their marketing strategies more effectively, resulting in improved customer engagement and conversion rates.

Limited visibility into competitor personas: Understanding the buyer personas of competitors is crucial for gaining a competitive edge in the market. However, obtaining such insights can be challenging and time-consuming. Persona AI enables businesses to create buyer personas not only for their own company but also for their competitors. This capability allows for a deeper understanding of the competitive landscape and facilitates the development of differentiated marketing strategies.

Gap between data and human understanding: Raw data can often be overwhelming, making it challenging to extract meaningful information and relate it to real people. Persona AI bridges this gap by humanizing digital data, transforming dimensions and metrics into relatable personas. This human-centric approach helps marketers and decision-makers develop a deeper empathy and understanding of their target audience, leading to more personalized and impactful marketing campaigns.

Limited collaboration and shared access: In traditional persona creation processes, collaboration and shared access among team members may be limited, hindering efficient teamwork. Although there may be some limitations in the current ability to add team members at the same level in Persona AI, its automated and centralized platform facilitates collaboration by providing a centralized repository for persona development and analysis. This improves communication, knowledge sharing, and alignment within the team, resulting in more cohesive and effective marketing strategies.

Overall, Persona by Delve AI solves the problems associated with time-consuming manual analysis, lack of data-driven insights, limited visibility into competitor personas, the gap between data and human understanding, and limited collaboration. By addressing these challenges, Persona AI benefits businesses by saving time, providing actionable insights, enhancing competitive intelligence, enabling human-centric understanding, and improving team collaboration.

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AI

Ajay I

June 15, 2023 Source: G2.com
"Featured software"
What do you like best about Persona by Delve AI?

Best featured AI to use for business, having good experience

What do you dislike about Persona by Delve AI?

Need to upgrade as per customer needs but currently is nice also

What problems is Persona by Delve AI solving and how is that benefiting you?

Use to digital analysis and problem related that resolved

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KU

Kaleem U

May 19, 2023 Source: G2.com
"Marketing"
What do you like best about Persona by Delve AI?

Very good for business audience that need for customer .

What do you dislike about Persona by Delve AI?

It's a expensive for new setup and not all our world

What problems is Persona by Delve AI solving and how is that benefiting you?

Quick response and money back make easy

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Ad

Alberto d

February 15, 2023 Source: G2.com
"Amazing Persona Development Tool"
What do you like best about Persona by Delve AI?

It literally takes 2 seconds to start using the tool and reports are generated in record time.

What do you dislike about Persona by Delve AI?

That social personas have an additional cost. I understand the reasons why but still...

What problems is Persona by Delve AI solving and how is that benefiting you?

It used to take us ages to create personas. Also there wasn't any real data behind. It was either guessing or spending time interviewing people and tabulating data

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JW

Jeroen W

November 8, 2022 Source: G2.com
"Amazing insights that are crucial in our mission to reach our ultimate Charity Goals"
What do you like best about Persona by Delve AI?

The many persona gave us immediate insights into the variety of target groups we have visiting our website. Where we always figured we had one or two target groups, we now know we have more. This way we will optimize our content strategies and partner websites.

What do you dislike about Persona by Delve AI?

There's nothing to dislike. Maybe only the extreme amount of information that can be retrieved from Delve.ai and finding out how all this can benefit our charity goals. I will need time to figure all this out, but it's up to me to optimally utilize all that Delve.ai has to offer.

What problems is Persona by Delve AI solving and how is that benefiting you?

Delve.ai gives clear insights in the variety of people visiting our site. It shows that the majority of the people visiting, were not necessarily the key audience we hoped for. Knowing this, we will reconsider our content strategy: we will optimize our end-user content, and we will re-write our content to the largest audience in order to intensify their relationship to our charity. Because if they're not the end-user (people with a disability seeking a sport), they may be related to someone with a disability, they might consider donating or the might be interested in starting sports activities for disabled people. All thanks to Delve.ai!

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RB

Raymond (Ray) B

November 2, 2022 Source: G2.com
"Delve.ai for for Personas"
What do you like best about Persona by Delve AI?

Delve.ai has been great to validate our target market assumptions. We used Delve on two sub 1000 visitors per month sites. Delve personas do change so it's not a bad idea to check back monthly and record the results in your content planning calendar!

What do you dislike about Persona by Delve AI?

I originally disliked the time it took to create the personas (30 minutes or so). That said, much like Buckey's, it takes time but it works! Don't expect Delve to create a persona during a 15 minute live presentation. Get your audience or clients websites in advance.

What problems is Persona by Delve AI solving and how is that benefiting you?

The Delve personas feature gives us an actual baseline of who our actual traffic is beyond the Google Analytics data. In fact, you can say it makes your Google Analytics data come to life. Done monthly, we have watched our "bouncer" personas go down as a percentage of the total audience. And we can see our target audience percentage increasing, with their time on site and pages viewed.

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BM

Beau M

October 14, 2022 Source: G2.com
"My best competitive intelligence tool"
What do you like best about Persona by Delve AI?

Competitive personas are far better than I'd hoped. Their ability to nail the interests of our and our client's competitors provides us insights we otherwise would not have.

What do you dislike about Persona by Delve AI?

Social isn't quite done yet and they're losing access to some data at the end of the year (I don't expect this to be that important). Honestly, I'm delighted, though.

What problems is Persona by Delve AI solving and how is that benefiting you?

Competitive intelligence and seriously great input on what to write about for our site and for blogs to reach our competitor's clients.

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