Permutive DMP Reviews

Audience targeting for very specific segments. Insights on campaigns for recaps.

It can be a little confusing understanding the language on how to explain the insights, in regards to the index. Or how to pull the data on impressions served with audience insights.

It's helping for us to target specific audiences & apply insights. And explain demos to clients. Give insights on campaigns.

Justin communicated well and resolved all of my problems with absolutely no issues or confusion

I honestly didn't see any downsides, the service was excellent

Permutive is helping MindBodyGreen as a DMP to help get more refined audience data that they can take to market in selling campaigns

The platform is very user-friendly and easy to navigate. The support team is also very knowledgeable and timely in their responses.

So far, I haven't come across any issues.

Being able to leverage 1P data targeting to clients makes pitches more attractive.

Permutive has helped us understand our users and allowed us to gain valuable insight into our audience. It is light on the page and has features like backdating and creating look alike modelling.

The platform UI can be improved as it feels dated and can confuse first-time users. There are also some sections that we are not able to access unless we use a direct link even though we have access to the site.

- Running costs

- Size of your audience

- Do you want to use permutive for insight or scale

- Might not be able to track all of your commercial requirements

Permutive has helped us improve our campaign performance and has solved a lot of problems with audience addressibility. We feel we are in a good position when cookies are depreciated by browesers.

The customer care and the team, being available and following thoroughly our projects.

We use BeOp with Permutive, and the connection is flawless, which is very helpful.

The lack of local technical contacts, as it seems that the team in France is mainly sales oriented.

Optimization of our data, 1st party data collection, integration and creation of new segments.

Benefits : an upgrade of our targeting, a better audience, therefore more revenues.

The onboarding process is very good with a success team that really helps you in your needs.

The web and native integration is easy and you can start to work with the product quickly.

The backoffice is simple and effective, but the analytics and insight capabilities are improvable.

Some integrations with other platforms can be difficult to implement.

Improve the monetization of our first party data and provide insights of our users, creating and managing interest segments.

The ad availability was increased since Permutive works on 1st impression.

Most helpful is a the team that always happy to support and help.

Nothing I don't like I really like all the pieces of the platform, so clear and nice to use it

Well structured and supportive.

Audiences segments build and creating our first-party data.

Everything. From the robust and flexible data collection, to the portability, to the world-class support team, they've been miles above all of the category competitors I've worked with over the last 15 years.

I honestly don't have a solid answer for this. Everything that's missing, everything I want to see be added or built is being worked on and we're even testing some of those out now to help develop and define them.

If you're a publisher, you can't go wrong with Permutive.

We're solving 1P data collection and activation. Insights and analytics. Democratization of audiences and data. Ad targeting, programmatic enhancements and more. It's a core piece of our business ranging from pre-sale to post-sale.

All in all the product is very good. Cohort creation is easy. I would recommend getting the data module to get a ton of helpful insights.

The lookalike model isn't as sophisticated as hoped.

Don't hesitate to ask questions. Permutive is eager to help.

Permutive helps us create specific cohorts to deliver ads best suited for our visitors. Our customers are happy with the outcome.

Realtime/edge segmentation, Hierarchical structure reflecting business needs.

UI needs to undergo usability study; second party segment ingest process needs self-service facility and to be more scalable. Routing should not be a separate product.

Expanded audience reach