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Drive Return on Ad Spend on the Open Web
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Outbrain generates comparatively low-cost access to news websites that have been published on other websites. From setup to optimization, the Outbrain system is extremely easy to use. Also, it allows us to modify all the content before posting it on the Outbrain system through the command board. When it comes to Customer Service, they generally answer every question very well, giving short and concise solutions to every issue we have ever had.
Although I think Customer Service is great, in a couple of occasions I found hard to contact them, specially the first time as there is no "talk" function and no phone number is instantly accessible. Also, except for the CPCs and the budget, Outbrain does not allow you to change any related information with the site. Finally, I would like to see more granular monitoring capacities.
Outbrain is ideal if you have time to address all its characterizations and complications. If a brand benefits from press stimuli powered by business public relations, Outbrain certainly needs to include the contents of the brand if the articles are collected.
We started using Outbrain in my company in attempt to engage some prospective customers to the page, to clarify the breadth of some of our most successful contents, and that’s exactly what we got with this tool. We used another delivery system before, but it ran too slow and we were seeking a faster option and Outbrain does the job in a breeze.
Outbrain enables you to take a bit of significant substance and drive it out past what most organizations are able to do. You can see your substance highlighted on some high DA destinations, which means you'll get more eyes on it. Rather than customary presentation advertisements, these give significant substance to site guests and can help direct traffic your direction. In the event that you have an extraordinary bit of substance, Outbrain can be an incredible instrument to get it the perceivability it merits and develop your image.
It's not financially savvy for everybody. There is a base spend, so it may not be in everybody's financial limit.
I truly welcome the enthusiasm focusing on highlight and they have one of the most minimal least advertisement spends in the business.
Outbrain is extraordinary on the grounds that they enable website proprietors and brands to promote on various huge name brand over the web. They take the necessary steps and connect with these locales, while giving you a simple to utilize stage that takes into consideration simple crusade the executives.
Overall it is just a great platform, with a a genuinely good dashboard. Where feasibile, you even got real time data (for the spend) and the rest of the data follows suit in a timely manner.
Ad creation is fast, simple and to the point (in contrast to their closest competitor, which is tedious) and customer service is top (really nice people over there always eager to help - again in stark contrast to their closest competitor - where it is hard to get a hold onto someone there)
Always on the front to get new features released - which is great. Look alike audiences? Yes. They got that and it is working like a charm.
Nothing much to dislike here - maybe just the day-time parting could be on CPC level, so you could catch the "cheap" traffic in the off hours
Always try out new features - the earlier you get in the better. Traffic is then relatively cheap. But you should work a bit conceptually before.
You can also always ask them for insights on the algoryrthm, how to optimize campaigns. It is a good way to get a second opinion and they are always helpful.
At the moment a bit of branding and getting our product as a test case out there
Outbrain has amazing high quality publishers and I have always liked their platform.
It got harder form content advertisers to compete with higher paying CPA advertisers.
Outbrain was a fantastic way for our websites to get more traffic.
It's easy to setup and use and the site definitely helps increase visits to my clients site. most of the time the content is pretty useful. Love the program, use it as needed with clients.
Pricing is a bit expensive, still trying to make sure that the pricing works and is approved by clients and justifies the expense. Usually it does, but sadly some clients are a bit cheap!
If you're looking for additional hits on your blog, this definitely works and helps out!
Haven't had any business problems with it. Seems to work great for my clients.
It's a must have tool for any content marketer. It uses an algorithm to recommend your content to users of other publishers. It's especially helpful for sites without enough organic traffic and who don't want to pay for views.
I think there is still room for improvement in terms of making the recommendations truly contextually relevant and native. I think there are some cases where the widget picks up something not appropriate, but it's gotten better.
It's great for short form video content (as well as written content)
Promoting short form content in a contextually-relevant environment and help drive views of our content. If you don't have enough organic traffic to your site, Outbrain is the way to go.
The ability to target down to the zip code level.
The $20 dollars per day minimum spend is high.
We are driving new users to our website so we can remarket to them in the future.
I loved how easy it was to set up your own campaigns and see the progress.
I wish there was more visibility in the free platform to see who was receiving your content.
While customer service is right there to help you every step of the way, it can be challenging to connect with an account manager when you need to.
Getting our name out there was key and we've seen great success in CTRs and impressions.
The ability to see our contents being syndicated to many different web assets for maximum visibility.
Depending on your market, the cost of advertising can be quite expensive.
Try this, it may be able to give you the exposure that you need.
Trying to get more leads for our business. We are seeing more leads coming in as a result of our advertising on outbrain.
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What do you like best?
I like that they always maintain updates to the system, which allows them to be updated in terms of advertising and marketing, handle quite accessible prices because it still seems somewhat expensive, its operation makes wanting to pay whatever cost, it is one of the most satisfactory programs at the functional level of the market. It is ideal to be used by people even when they are not very trained with this type of programs, the interface is intuitive enough for me.
What do you dislike?
So far no negative aspects of system failures have been found with this program, I have been using it for a short time but as I said before, at the moment I have not felt dissatisfied with it.
Recommendations to others considering the product:
This program was new to me but after so much research I certainly found what I was looking for and it is a program with excellent functions and tools.
What problems are you solving with the product? What benefits have you realized?
I have used this program for a short time but I have felt satisfied with the results obtained with it. In the company where I am currently working, we use this program to enlarge the reach of our brand and therefore of the products we currently offer and those we want to be included in the near future to measure public acceptance.