Oracle BlueKai Data Management Platform Reviews

La facilidad, practicidad y amplio rango de opciones/socios con los que puede vincularse para ejecutar camapaña digitales

El servicio de soporte, son muy demorados en dar respuesta

Me permite integrar mis audiencias en Facebook y Google ads, al igual que en el DSP que manejamos para pauta digital

the integration with the dsp is very simple and offers great value to the campaigns

nothing, the platform it´s easy and very dinamic

It is the platform that integrates more easily with all social networks, it also has very high quality audiences

the entire data and audience topic for hyper-segmented campaigns, offers a plus in performance

BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI.

Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data.

If you're on the agency side, your vendor partners are probably already using it. If you're on the vendor side, your agency clients want you to have access to this data pool. It's a staple product that should absolutely tested to see it's impact on performance.

Finding in-market consumers for my client's product

The ease of working with the platform and the people behind it.

BlueKai was a little slow getting back to me with the results from the planning desk to help me see how my data was performing.

You shouldn't hesitate to work with them. They are a big fish but it's like working with a little fish in a big pond.

I'm monetizing a database and have seen the revenue grow by leaps and bounds each month.

BlueKai's relevancy in user-targeting is very comprehensive - I believe they track close to a billion user profiles. From a consumer perspective, the BlueKai Registry is a great tool to give users a glimpse of what digital information of theirs is being collected.

Unlike many of their competitors, BlueKai's interface looks and feels pretty dated.

Gives access to a ton of information.... just know how to use it before you invest.

Consumer data collecting for campaign optimization

The audience segments are built out very well and at a large scale.

Integration with DSPs needs to have better description into what segments are available.

Research segments prior to using to get the best combinations possible.

Targeting for digital ad campaigns. The scale and targeting abilities are fantastic.

having the ability to behavioral target outside of our capabilities.

would be awesome if it was a little less expensive, but amazing product / service overall.

Do it.

being able to behavioral target with ease.

It is very easy to target the audience you want to with BlueKai. They have a huge amount of audience data and my experience with them has always been hassle-free. I think they are a great DMP and have a very easy way of integrating.

As with any Data managing partner, there is always a risk of data inaccuracy. While, I haven't experienced that first hand with BlueKai, I think in general it can be something to be weary of with all audience data.

In terms of reaching the audience you want to as a business, using a DMP is definitely beneficial. I would recommend at least some time of DMP for a digital company.

We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site. With so many different data sources to choose from and segments that are perfect for retailers as well as reaching B2B audiences, BlueKai is a great fit for our advertisers.

It is somewhat difficult to know the accuracy of the segments.

When checking avails for segments always knock about 20%-25% off the number that you are seeing.

In a world that is becoming more and more programmatic, we need to have the ability to offer our clients more valid clicks and leads. BlueKai is a way to target more specifically and hopefully, with transparency, show that we can offer true ROI. Using BlueKai we are also able to help educate our clients as to where the digital advertising world is heading and how we are there to lead them along the way.

The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data

Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data.

Bleak helps your campaigns have better target audience.

We run various marketing campaigns on our customers and often end up wrongly segmenting our customers. After Bluekai, we clearly know the profiles of our customers. We were able to target specific age groups, certain ethnicities with one kind of campaign which was more personalised to them. This saved us a lot of marketing budget and gave better effectiveness to that campaigns.