OnAudience.com - Data Management Platform Reviews

Access to their audience data - the company says it provides over 27 billion profiles. A huge database where I can find new clients.

Some details in the user interface could be more clear.

Finding new clients from new markets. I looked for users with similar attributes to my current clients and targeted them in campaigns. I’ve achieved a CTR 72% higher than in campaigns where I didn’t use similar audience data.

I like big scope of the audience reports that DMP offers. It shows main tendencies of my audience from the whole world.

It took my some time to understand all the details on an audience report that I received for the first time. I understand now and see all the benefits that this DMP functionality offers.

If you want to stay up-to-date with your campaign results, take into account this DMP. It is very useful in terms of online reports.

I see possible solutions to adjust my campaign just after I saw it doesn't work as was intended. I can analyze what is wrong and take respective actions immediately.

Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.

Lack of FAQ. You know, online help with basic issues that you have always on your fingertips. But the team said that they are working on it and should be live soon.

If you’re hunting for specific audiences - DMP will meet your needs. If you want to analyze your current audience, technology is also pretty helpful. And if you’re looking for external data sets, OnAudience.com can give you access to their 3rd party data sets, which - as they say - is one of the largest in the world.

Our problem was to find new B2B clients or identify them from visitors of our digital properties. The analysis available on DMP helped us to find them, and what’s more - we made use of their 3rd party data sets to display ads to new potential customers.

This DMP has all data features which such software should have. But the most important thing for me is the possibility to generate automated audience reports, which give me really valuable insights about my target group.

In the beginning, it was a little bit hard to catch all functionalities, but later on, it turned out that the interface it's quite intuitive. The team is very responsive and supported me.

As I mentioned Audience Reports are a key benefit for me. Not every DMP has got such a possibility.

I like their new service, called Data Stream. My data scientists team receive a daily portion of raw data from their DMP and use to build our own algorithms.

Data Stream is pretty new service, served by OnAudience, so we didn’t know much about it. We had to talk with their support team to understand what possible benefits we can get from buying this service. Anyway, their support team was very useful - they helped us to organize the data delivery and the further integration with our systems.

For us, as a company that works with Big Data, OnAudience DMP helped to build AI solutions. If you have a business similar to ours, you can be sure that using DMP you will improve your performance.

Besides the AI algorithms we used raw materials for BI analysis and predictive research. This helped us to receive precise results and make a campaign even more cost-effective.

I like their minimalistic and stylish interface. In fact, it has all functions that I need!

A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.

If you need to get to know your users better and and found much more like them, use can choose this DMP. It has built a function to create segments which are looking for similar users’ characteristics that your users have. Pretty logical, but I haven’t heard of something like this before.

We used these lookalike segments and found more potentials buyers for our products. Very useful option.

It’s a useful platform to build the segments and reach the users from the target audience.

When I just used to the platform, which took me quite a lot of time, they deployed a new release. I thought that I should learn everything all over again, but it turned out that they simplified the platform and made few functions easier to understand.

We found target audience and reached to them with our ads. That’s actually what we were looking for during our campaign. A purchase of OnAudience DMP’s services paid off almost instantly.

The most I think it's flexibility. I was not sure how to integrate data from all my digital assets but the supporting team was very helpful during my first steps. They showed me know to use it properly and set it up to my activity. The lookalike modeling is very simple na free and they don't limit impressions on 1st party data.

Generally speaking I like this DMP. After setting up all features it works well.

Now I am reaching out to my audience via various channels from many markets. When I collect data on my own I am sure about their quality. The DMP is a integrated with many leading DSPs so I target my users and reach to new ones thanks to huge 3rd party data warehouse.

In the agency where I work, we need to manage huge sets of data for various clients. And OnAudience DMP is a great technology to deal with this. For me, really useful is the ability to use various data sets from many clients and divide them into markets, products or users’ behaviour. It gives me the opportunity to deliver the right message to accurate users.

Setting up the DMP. But, fortunately, the team was helpful which was a great support at the beginning.

If you’re dealing with big data sets from many clients, you need a DMP. OnAudience product has a reasonable price and, what’s more, offers free audience reports, which is not common in the data market.

I think the main problem is to get true control over data. Find users who will probably convert and discover the best way to reach them with the right ad or message. The DMP helped me with those issues so we could conduct more effective campaigns.

Possibility to tidy the data and get growing data set over control. It’s always surprising if you see how much valuable data you already have.

The time that is needed to collect data about users. I know that it works the same in other technologies, but waiting for data is always irritating for me.

If you are a middle-size or bigger company, you definitely need a platform to manage your data. If you are a publisher, is a must. DMP just gives you a chance to make use of data that you have. In simple words - to sell it and increase revenues.

In my company, there was always a problem with data. DMP helped us to store data from all our websites in one place and divide it into groups, and smaller categories. Making data tidy is always useful for advertising purposes - we could offer more accurate targeting than our competitors could.