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Nielsen DMP Reviews

User Rating

3.7/5 (Based on 16 Ratings)

Rating Distribution

  • Excellent

    12.5%
  • Very Good

    50%
  • Average

    31.3%
  • Poor

    6.3%
  • Terrible

    0%

Do You Use Nielsen DMP?

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Reviews
SG

Star G

September 14, 2018 Source: G2.com
Good Platform
What do you like best about Nielsen DMP?
The absolute ease of use and ability to act on new marketing trends
What do you dislike about Nielsen DMP?
Nothing. It is very user friendly. I guess that cost would be the only issue.
What problems is Nielsen DMP solving and how is that benefiting you?
That we can act quickly on marketing trends
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mk

muhammad siddique k

September 14, 2018 Source: G2.com
Great platform!
What do you like best about Nielsen DMP?
The AD intel section works great for me as we can play with he information according to our needs and also the data can be sent back!
What do you dislike about Nielsen DMP?
Recommendations to others considering Nielsen DMP?
sometimes the turn around time is not as expected and it can be somewhat more user friendly.
What problems is Nielsen DMP solving and how is that benefiting you?
competitors data can be reviewed and tracked.
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VA

Verified User in Marketing and Advertising

August 24, 2022 Source: G2.com
DMP's accurate and most promising audience analysis ability is a lifesaver! Nielsen DMP is a useful platform with the most relevant and accurate audience data.
What do you like best about Nielsen DMP?
Smoothly operatable and clean UI with all the necessary tools.
What do you dislike about Nielsen DMP?
I believe there are still some improvement areas with the offline data and the reporting.
What problems is Nielsen DMP solving and how is that benefiting you?
Nielsen
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VS

Verified User in Information Technology and Services

August 22, 2022 Source: G2.com
Nielsen DMP provides audience movement data
What do you like best about Nielsen DMP?
We used the solution for campaign performance and forecasting. Each campaign is unique and the platform helped me to solve any type of use case that I had. For out-of-home campaigns, we use to derive an impression multiplier with the help of the DMP.
What do you dislike about Nielsen DMP?
The user experience of the system can be better. Secondly, I would suggest cost optimization to reduce spending. Third and last an easy integration channel would have been just nice for consumers to connect their system with DMP.
What problems is Nielsen DMP solving and how is that benefiting you?
It helps to measure the campaigns and find out how the campaign is performing. With the insights, it was easier to decide if there was a need for further optimization.
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VR

Verified User in Restaurants

December 11, 2018 Source: G2.com
Marketing Management
What do you like best about Nielsen DMP?
We can easily manage and see all of your customers/vendors on one data platform
What do you dislike about Nielsen DMP?
A little outdated. Needs a user interface update, but still gets the job done
What problems is Nielsen DMP solving and how is that benefiting you?
Keep track of all customers/vendors, allowing us to see our needs and find new customers/vendors as needed.
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VB

Verified User in Food & Beverages

September 14, 2018 Source: G2.com
Data Analytics for sales
What do you like best about Nielsen DMP?
I like the user interface and platform. Very user friendly and allows data pulls to be easily portrayed into charts and graphs.
What do you dislike about Nielsen DMP?
I wish there was more of a visualization piece. But other than that, it is still the best data analytics platform I have ever worked with.
Recommendations to others considering Nielsen DMP?
Dig into as much as you can. You can always learn something new with it.
What problems is Nielsen DMP solving and how is that benefiting you?
I am solving discrepancies with products that aren't scanning $ sales in stores. The benefits of it is that we are able to drive our business and leverage different products thru the analysis we are able to get in Nielsen.
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VP

Verified User in Medical Practice

September 14, 2018 Source: G2.com
Great way to keep track of client activity
What do you like best about Nielsen DMP?
All of the information you need is in one area, instead of using multiple programs.
What do you dislike about Nielsen DMP?
It can be a little confusing st first, until you familiarize yourself with it.
What problems is Nielsen DMP solving and how is that benefiting you?
What customer base we are reaching, and what bases we are missing and need to reach.
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SL

Shayna L

August 5, 2018 Source: G2.com
I use the DMP software to analyze audience segments and write more educated reports Great tool for analyzing audience data
What do you like best about Nielsen DMP?
.Each tab clearly outlines its intended goal and info boxes guide you in understanding audience insights
What do you dislike about Nielsen DMP?
Some of the tabs don't load at times; Nielsen customer service has said that this is a result of the browser settings but it still is faulty occasionally
What problems is Nielsen DMP solving and how is that benefiting you?
As an associate within a media agency,
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VA

Verified User in Marketing and Advertising

January 15, 2018 Source: G2.com
Consistent Work in Progress
What do you like best about Nielsen DMP?
Account Management, Customer Service, Look A Like Modeling, Connection Team
What do you dislike about Nielsen DMP?
Processing Time of Off Line Data, Productization is behind other DMP's, No real BT Targeting for Frequency based upon off line data, Profile Data Distributions for Gender, Audience insights for Canadian Audience.
Recommendations to others considering Nielsen DMP?
Ensure Set-up will meet long and short term needs.
What problems is Nielsen DMP solving and how is that benefiting you?
Increase in Audience Targeting, and opening up new doors of audience analysis to meet company and customer demands.
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VA

Verified User in Marketing and Advertising

August 8, 2016 Source: G2.com
Excellent analytics tool
What do you like best about Nielsen DMP?
This data management platform although somewhat new to the game is on par if not better than the other big name DMP on the market.
What do you dislike about Nielsen DMP?
There are still some key features missing in the base product offering
Recommendations to others considering Nielsen DMP?
Look into the services they currently provide so you have the right expectations
What problems is Nielsen DMP solving and how is that benefiting you?
Used exelate's system to better manage the clients programmatic campaigns.
Read more

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