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I have been using Mailup for about four years to create and manage marketing campaigns.
One of my needs is combining different pieces of communication to users via SMS and emails
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I work professionally in digital marketing, specifically managing donor retention and acquisition campaigns for specific causes in the non-profit sector.
Before using Mailup, I used different softwares to combine my users and groups' lists, going from SMS marketing tools to email marketing tools.
Passing data and lists from software to software often caused human errors, as I had to export and import user lists from one software to another.
And as human error is not uncommon, it happened that I sent messages to the wrong people, groups or lists.
Mailup can solve all these issues, which is helpful.
Of course, Mailup allows you to create distribution lists and recipient groups.
Other than that, I suggest using premade templates, which you can easily edit according to your brand guidelines. The premade templates are responsive and adapt quite perfectly to all email client, web-based or not.
Sending newsletters is a bit slow, slower than other more tools. The slow sending speed is a point that, in my opinion, should be improved. I often have to send newsletters to around 10,000 users, and it takes at least an hour.
During this sending time, I can't send other emails to other users, so I have to wait.
As Mailup's annual fee is relatively high, as a user, I think I would need a better service and faster sending time.
There is a need to set up the company's reference data, it also takes time to set up your graphics for all messages. I suggest that you dedicate adequate time to study and create the templates and the corporate brand before using it.
I have been able to integrate two critical tools for online marketing: SMS and email. Everything can be done within a single instrument, without worrying about exporting and importing CSV or Excel lists, avoiding the risk of error and sending wrong messages to the incorrect customers.
Furthermore, by connecting Mailup to CRM or ERP, the data is always consistent with all the databases I work on.
Other than that, I don't have to worry about how an email will look, using HTML, as the shown previews before sending a newsletter are faithful to the actual result.