Listrak Reviews

User Rating

4.1/5 (Based on 32 Ratings)

Rating Distribution

Excellent
50%
Very Good
28.1%
Average
6.3%
Poor
9.4%
Terrible
6.3%

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Review Summary

Listrak users consistently praise its powerful email marketing automation and robust reporting capabilities. They find the platform easy to use, with a drag-and-drop interface making it accessible even for non-coders. The customer service and account management teams are highly regarded for their responsiveness, knowledge, and strategic guidance. However, some users mention limitations in the SMS platform and a learning curve associated with automation features. While the platform's user interface is generally positive, some find it dated and could benefit from a modernization.

Pros

Listrak's intuitive interface makes complex messaging easy, even for beginners.
Exceptional customer service team provides handson support and assistance.
Offers robust automation features for segmentation, personalization, and split testing.

Cons

SMS platform needs improvement for a holistic customer journey across channels.
Certain platform areas can be tricky to navigate, requiring tutorials or support.
Pricing can be costly, especially for smaller companies or simple tasks.

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Reviews

Michelle H

April 21, 2025 Source: G2.com

Fastest implementation ever

What do you like best about Listrak?

The whole team is so helpful and responsive! When we decided to make the transition, that was my biggest requirement. The transition was the smoothest and easiest I've ever experienced, and all achieved on a remarkably short timeline.

What do you dislike about Listrak?

Recommendations to others considering Listrak?

The platform is truly user-friendly and has robust features, particularly if you work in the eCommerce space. I was able to get into it and start working pre-training, but Listrak also offers one-on-one training so you're familiarized with some of the more advanced tools.

What problems is Listrak solving and how is that benefiting you?

I've been doing CRM for well over a decade, and I've been in lots of systems. None of them are perfect, but Listrak is my favorite so far so I can't say there's anything I "dislike."

Ryan S

April 15, 2025 Source: G2.com

Great Customer Service

What do you like best about Listrak?

The Customer Service provided by Dustin Maeder was exceptional and left me wanting nothing.

What do you dislike about Listrak?

User interface is very complicated and takes time to learn

What problems is Listrak solving and how is that benefiting you?

Listrak let's me engage with a large list of clients and reach out to them in an intelligent and organized way

Bailey B

April 2, 2025 Source: G2.com

Listrak and Indrio Brands

What do you like best about Listrak?

The customer service is honestly great and our rep is always on top of things when we need her. There are also a lot of helpful articles out there to look at as well if need but customer service is always awesome.

What do you dislike about Listrak?

I don't really care for the list setup in listrak. If a customer unsubs in a post purchase they are still getting marketing emails from us in other lists and this is something our customers do not like.

What problems is Listrak solving and how is that benefiting you?

Helping us with our email and sms/mms marketing and trying to manage everything. Being the only person working with emails for 4 different brands, listrak makes it a lot more simple than our last email provider.

thomas a

April 1, 2025 Source: G2.com

I've worked with them for nearly a decade

What do you like best about Listrak?

Enterprise level ESP. All the bells and whistles you'd expect

What do you dislike about Listrak?

Missing some nice-to-haves that other big players offer

What problems is Listrak solving and how is that benefiting you?

They provide SMS and Email capabilities Listrak has been great.

Listrak Reviews

User Rating

Rating Distribution

Do You Use Listrak?

Review Summary

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Cons

Michelle H

Ryan S

Bailey B

thomas a

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