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Lefty Reviews

User Rating

4.8/5 (Based on 88 Ratings)

Rating Distribution

  • Excellent

    84.1%
  • Very Good

    14.8%
  • Average

    0%
  • Poor

    1.1%
  • Terrible

    0%

Do You Use Lefty?

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Reviews
VC

Verified User in Public Relations and Communications

June 2, 2026 Source: G2.com
PR agencies
What do you like best about Lefty?
.Helpful customer service, excellent at tracking social posts for campaigns
What do you dislike about Lefty?
Exports of social posts are not as visually impactful as we would hope
What problems is Lefty solving and how is that benefiting you?
Finding and monitoring social posts from events, pr gifting, and campaigns great social monitoring for
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MP

Meriah P

March 23, 2026 Source: G2.com
Effortless Campaign Management with Room for Improvement
What do you like best about Lefty?
I like how Lefty is easy to navigate and provides detailed metrics, especially for audience insights and performance tracking. It's great that it makes finding and evaluating influencers quick and simple. The process for sending gifting is straightforward, and it's easy to create and manage campaigns, as well as view the results.
What do you dislike about Lefty?
I'd love to add a brand logo to the generated reports, and the landing page that gets shared with influencers is super basic when it should look more like a storefront. It doesn't always provide influencer emails. AI features could be more advanced, especially for creator recommendations. Influencer discovery could be more refined in terms of brand fit, and it doesn't track users who tag us unless they're already part of a campaign.
What problems is Lefty solving and how is that benefiting you?
I use Lefty for tracking creator metrics and campaigns, sending gifts, and discovering creators. It’s easy to navigate, provides detailed audience insights, and simplifies finding influencers and managing campaigns.
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VH

Victoria H

February 27, 2026 Source: G2.com
In-Depth Influencer Insights, Needs Better Search Functionality
What do you like best about Lefty?
I like how Lefty allows us to dig deep into individual influencer profiles to understand their audience. It helps us track and compare collaborations between influencers and success metrics between campaigns or events. The ability to set up campaigns for every event or collaboration makes it easy to compare EMVs and impressions. We can make informed decisions on who to work with by identifying each influencer's direct support to a campaign and its results. The initial setup was simple, and the Account Manager was very helpful and attentive.
What do you dislike about Lefty?
When using the Directory, we typically search for very niche influencers, like Canadian-based influencers with a strong tie to nature, such as a beekeeper, and the directory tool doesn't allow for such specific searches or interests. We find this tool doesn't meet our needs when searching for specific influencer partners.
What problems is Lefty solving and how is that benefiting you?
Lefty helps us track influencer collaborations, access detailed statistics, and compare campaign results. We can make informed decisions by identifying influencer impact and comparing EMVs and impressions between events.
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KN

Kristen N

February 26, 2026 Source: G2.com
Saved Us Time, Streamlined Campaigns
What do you like best about Lefty?
I love that Lefty really freed up our time by not having to track stories manually and kept everything cohesive by capturing content nicely, all in one link. The reporting features made it easy to measure our campaigns, and it provides metrics we might not otherwise be able to provide. It is a real time saver.
What do you dislike about Lefty?
There was a lot of manual input on our side to ensure that profiles were combined so that Instagram, TikTok, YouTube, for example, were all under one profile instead of separate profiles for people. That was a lot of time on our end to do that. I think Lefty just needs to do a better job at finding the profiles that match the person instead of relying on clients to do that for them.
What problems is Lefty solving and how is that benefiting you?
Lefty frees up my time by automating content tracking and providing nicely formatted content for clients. It makes it easy to measure campaigns with reporting features and allows us to offer metrics we might not otherwise provide.
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MA

Megan A

February 25, 2026 Source: G2.com
Dynamic Service & Superb Support
What do you like best about Lefty?
I like Lefty for its dynamic services and their exceptional customer service team. It's an easy-to-use platform, and I really appreciate the readily available support for any questions or concerns I have. The initial setup was super seamless too.
What do you dislike about Lefty?
comparison reporting
What problems is Lefty solving and how is that benefiting you?
I use Lefty for capturing influencer content and it provides concrete reporting for influencer partnerships. The platform is easy to use, and the support team is readily available for any questions or concerns.
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JL

Jessica L

February 13, 2026 Source: G2.com
Effortless Campaign Management with Impressive Analytics
What do you like best about Lefty?
I like how Lefty efficiently runs influencer marketing at scale, executing campaigns, tracking ROIs, and benchmarking performance all in one unified platform. The campaign planning feature stands out for enabling me to create campaigns, track posts, and automate reporting. I find it very user-friendly, and it significantly helps in automatically tracking and updating metrics like reach, impressions, likes, and comments, which is crucial for generating campaign reports, especially for the APAC region.
What do you dislike about Lefty?
Nothing
What problems is Lefty solving and how is that benefiting you?
I use Lefty for tracking performance and analytics. It pulls in campaign posts and analyzes metrics like reach, impressions, and engagement. It helps to execute campaigns, track ROIs, and benchmark performance efficiently on a unified platform.
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EG

Erin G

February 5, 2026 Source: G2.com
User-Friendly with Valuable Insights
What do you like best about Lefty?
I use Lefty to track campaigns, discover new talent, and evaluate ROI at my PR Agency, and it streamlines reporting, calculates useful data and insights, and saves time in research and discovery. I like how user-friendly it is and how it clearly communicates data. The initial setup of Lefty was very easy.
What do you dislike about Lefty?
I don't find the outreach feature very useful. It feels like an extra step and I prefer to manage directly.
What problems is Lefty solving and how is that benefiting you?
I use Lefty to streamline reporting, calculate useful data and insights, and save time in research and discovery.
Read more
ZW

Zachariah W

January 26, 2026 Source: G2.com
Intuitive and Time-Saving for Influencer Campaigns
What do you like best about Lefty?
I find Lefty incredibly useful for tracking influencer campaigns and events. It's very organized on the website and extremely intuitive to use. Creating campaigns is very easy, even when I have to do it manually, thanks to the ability to copy Instagram handles with multiple profiles at once. Lefty saves us a lot of time that we would otherwise spend tracking manually. The initial setup was very easy, and I really appreciate how intuitive the platform is.
What do you dislike about Lefty?
nothing!
What problems is Lefty solving and how is that benefiting you?
I use Lefty to track influencer campaigns, saving us from manual tracking tasks. It's very organized, intuitive, and easy to create campaigns, even manually, saving us a lot of time.
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SM

Sascha M

January 26, 2026 Source: G2.com
Streamlined Talent Campaigns with Superb Automation
What do you like best about Lefty?
I like how Lefty optimizes tracking and makes the process much smoother with automation. It ensures that every stakeholder, both globally and regionally, is using the same metrics and reporting, giving visibility on what's going on within regions. I find it helpful that it keeps everything in one place. The automation also makes things easier by pulling in insights automatically and avoiding the need to manually check creator or talent channels. The new feature that pulls in mentions outside of campaigns is super helpful.
What do you dislike about Lefty?
I think sometimes campaigns will automatically include posts that aren't related to the campaign, so I guess the option to be more specific with tracking. Also, the influencer slots can be quite limiting, especially when you have many teams working on the platform.
What problems is Lefty solving and how is that benefiting you?
I use Lefty to optimize tracking, making it smoother and automated. It ensures all stakeholders use the same metrics and reporting, giving visibility to global stakeholders. Automation pulls in insights without manual checking, which streamlines our talent campaigns.
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MK

Mandy K

December 22, 2025 Source: G2.com
Effortless Talent Forecasting, Seamless Global Use
What do you like best about Lefty?
What I like best about Lefty is that it’s a truly complete tool for influencer teams. It brings everything together in one place — from talent discovery to forecasting and performance evaluation. The forecast feature in particular stands out, as it provides clear estimates of the results you can expect when working with specific talents, which makes planning much more strategic. The interface is intuitive and easy to use, which is crucial for a globally used platform, and the initial setup was seamless. On top of that, the Lefty team has been great to work with, making it one of the strongest tools on the market.
What do you dislike about Lefty?
There’s very little to dislike, but one area where Lefty could evolve further is in the use of AI to make discovering relevant talent even more intuitive and efficient. Smarter recommendations based on brand fit, past performance, and cultural relevance would be a great addition. Incorporating stronger social listening capabilities could also add value, helping teams identify emerging talents and trends earlier and connect influencer activity more closely to what’s happening in culture.
What problems is Lefty solving and how is that benefiting you?
I use Lefty for influencer management, including talent search, campaign reports, and competitor analysis. It solves metric issues and enhances transparency and global alignment with its easy interface and forecasting capabilities for estimating talent collaboration results.
Read more

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