Iterable Reviews

User Rating

4/5 (Based on 198 Ratings)

Rating Distribution

Excellent
30.3%
Very Good
50.5%
Average
15.7%
Poor
0%
Terrible
3.5%

User Sentiments

Excellent Customer Support, Intuitive User Interface, Robust Workflow Functionality, Extensive Personalization Capabilities

Limited Reporting Functionality, Occasional System Glitches/Bugs, Steep Learning Curve for Advanced Features, Limited Native Integrations

Do You Use Iterable?

Write a Review

Review Summary

Overall, users have positive feedback on the reliability, tracking abilities, flexibility, and customer support of Iterable. The platform is praised for its comprehensive set of features, including email marketing, SMS messaging, and push notifications. It is noted to be user-friendly, with a clean interface and intuitive design. However, some users have mentioned challenges with the learning curve, particularly for more advanced functions, along with occasional bugs and glitches. Additionally, the pricing structure may not be suitable for smaller businesses or those with limited budgets.

Pros

Powerful automation capabilities enable personalized customer engagement across multiple channels.
Robust analytics and reporting provide valuable insights to optimize marketing campaigns.

Cons

The learning curve can be steep for new users, requiring time to master its features.
The cost can be prohibitive for some businesses, especially those with limited budgets.

AI-Generated from the text of User Reviews

Did you find this information valuable?

YES NO

Reviews

Verified User in Information Technology and Services

April 3, 2025 Source: G2.com

Great ESP!

What do you like best about Iterable?

Iterable has it all. If you're looking for an ESP that covers all of the channel needs in a UI that is extremely smooth, look no further. The team is also great!

What do you dislike about Iterable?

Some of the reporting in Iterable leaves something to be desired. Some extra reporting features such as clearer holdout group reporting and multiconversion campaigns would really help round out the suite of services.

What problems is Iterable solving and how is that benefiting you?

Iterable is helping us move very quickly! We are an organization that is in need of fast turnarounds on many campaigns at once and the software always supports our needs.

Corin G

April 2, 2025 Source: G2.com

Iterable stands out in a sea of mediocre products

What do you like best about Iterable?

Innovation and enhancements done with user experience in mind. Made by marketers, for marketers!

What do you dislike about Iterable?

The arrows connecting the journey points together make it look messy, would like to be able to attach them to any part of the tile

What problems is Iterable solving and how is that benefiting you?

Moving from SFMC, we went from having a highly technical and clunky product that requires high specialization and training to operate effectively. It's very difficult to manage and Iterable's drag and drop feature makes it so user friendly just about anyone could pick it up! Plus the UI is fantastic.

Melanie K

April 2, 2025 Source: G2.com

This is my Wow face.

What do you like best about Iterable?

Everything. You should see what we are/were working with, like rubbing two sticks together to send email.

What do you dislike about Iterable?

A bit intimidated, but it is so great to be able to come here right after signing up to get so much information.

What problems is Iterable solving and how is that benefiting you?

Desperately in need of improvements to our user experience, insights, and unlocking growth potential

Shweta P

April 2, 2025 Source: G2.com

Amazing customer service and high-quality cross channel marketing platform!

What do you like best about Iterable?

1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution.

What do you dislike about Iterable?

Recommendations to others considering Iterable?

2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience.

What problems is Iterable solving and how is that benefiting you?

I don't dislike anything about the product or the team so far

Verified User in Leisure, Travel & Tourism

April 2, 2025 Source: G2.com

Still learning the platform, but impressive!

What do you like best about Iterable?

It’s a much more modern platform compared to what our company used previously with user friendly features and fantastic learning courses and documentation.

What do you dislike about Iterable?

Still exploring a few limitations and quirks but team has provided solutions.

What problems is Iterable solving and how is that benefiting you?

Multi channel marketing

Verified User in Automotive

April 2, 2025 Source: G2.com

Iterable has been amazing at helping us achieve our goals

What do you like best about Iterable?

Iterable's documentation and Academy in conjuction with their support team have been extremely helpful. Iterable is very easy tool to use and we are able to get our journeys and campaigns set up with ease. We also hook Iterable's data with Snowflake to provide more analysis on our end.

What do you dislike about Iterable?

Iterable is an amazing tool but I would love to have snippets as part of the Drag+Drop template editor.

What problems is Iterable solving and how is that benefiting you?

Iterable provides tooling such as journeys, events, campaigns, that allow our Marketing team work and iterate with less engineering overhead.

Mattie Y

April 2, 2025 Source: G2.com

Iterable is Easy to Use and Powerful

What do you like best about Iterable?

I like the User experience and user-friendliness of Iterable and find it nice to look at generally. We also have the ability to do lots of things in different ways.

What do you dislike about Iterable?

I wish you could delete profile fields and rename snippets. I would also like to be able to use dynamic lists with catalogs.

Recommendations to others considering Iterable?

What problems is Iterable solving and how is that benefiting you?

I think there could be UI improvements on the Experiment section within campaigns. It is kinda hard to click and see the different versions clearly.

Rachel Y

April 2, 2025 Source: G2.com

Best CRM lifecycle tool available

What do you like best about Iterable?

Iterable has the most complete feature set for multi-channel lifecycle marketing.

What do you dislike about Iterable?

Iterable is missing a couple key features for reporting and measurement that currently requires other tools to help augment certain reporting views.

What problems is Iterable solving and how is that benefiting you?

Iterable is able to unify our direct marketing channel initiatives and helps the team build personalized campaigns at scale.

Verified User in Financial Services

April 1, 2025 Source: G2.com

Great platform with great customer support

What do you like best about Iterable?

The UI is easy to use and constantly being updated and improved on.

What do you dislike about Iterable?

Some features like removing profile fields and customization is limited.

What problems is Iterable solving and how is that benefiting you?

automating email workflows and personalization in emails creates a better seller experience!

Verified User in Computer Software

April 1, 2025 Source: G2.com

Love Iterable as an ESP

What do you like best about Iterable?

I enjoy the ease of reviewing each campaign from the Messaging page and then having the ability to double-click to understand more data about a specific campaign. I also appreciate the heatmap as we are able to see which types of content in the email resonated most with our users.

What do you dislike about Iterable?

The confusing jargon that we need to use to create segmentations can be improved. For example, "is on or after" is a very confusing term. I think this needs to be rethought to make it easier for users. I need to utilize a diagram that one of your technical CSM uses for me to make sure I am targeting the appropriate group.

What problems is Iterable solving and how is that benefiting you?

We are looking to target dozens of different creator segments with different types of messaging. Iterable is able to help us reach the audiences we need with the ease of a pretty straightforward platform.

Iterable Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use Iterable?

Review Summary

Pros

Cons

Verified User in Information Technology and Services

Corin G

Melanie K

Shweta P

Verified User in Leisure, Travel & Tourism

Verified User in Automotive

Mattie Y

Rachel Y

Verified User in Financial Services

Verified User in Computer Software

We understand SaaS better

SaaSworthy helps stakeholders choose the right SaaS platform based on detailed product information, unbiased reviews, SW score and recommendations from the active community.

Buyers

Makers