Influ2 Reviews

We use it to track traffic from marketing and other links. It also helps us see details about the people who are interested in the solutions we offer. Its got a friendly UI , integrates well with our CRM, performs as intended. Personally , I didn't have a situation where i had to reach out to support, but my colleagues say its effective and helpful and got a good response time.

Pricing is a bit on the higher side, and the ad group has limited capacity.

We’re able to generate more leads because the traffic from our ad campaigns and website is tracked. We also receive information about visitors, which helps us identify people who may become potential customers.

With Influ2, we chose specific people (buyers and stakeholders), rather than broad audiences. We could see exactly who viewed, clicked, and engaged with our ads. I also like the Signals Center, which provides insights into what people are searching for and which topics they post about on social media.

Reporting isn’t broken down by platform, or by which banner dimensions are performing better, so it’s hard to tell what’s actually most successful.

Influ2 helps us reach and engage the people who matter most.

I find the reports Influ2 provides useful, especially the sales and marketing alignment dashboard. It gives us clear visibility into the target contacts that both marketing and sales are actively engaging with, versus audiences that aren't yet shared. That gap highlights opportunities to improve alignment and expand coverage across our target accounts. The onboarding and implementation process has been smooth, and working with Helen Horilenko has been a great experience so far. The sales and marketing alignment dashboard gives us clear visibility into which contacts are actively engaged across both teams and where gaps exist. It helps us align faster and gives sellers clear direction on who to follow up with based on real engagement. Additionally, the initial setup of Influ2 was easy, and it was great working with their onboarding and implementation team.

I'd like more flexibility in configuring notifications across Slack and email. Email configuration currently requires a more manual process rather than being managed directly within the platform.

I use Influ2 for contact-based marketing, aligning target audiences, and tracking engagement. It bridges gaps in marketing and sales, providing visibility into contact engagement, guiding follow-ups, and improving pipeline conversion. The alignment dashboard and smooth onboarding enhance our strategy.

I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge the gap between marketing and sales by providing sales reps with clear visibility into who’s interacting with campaigns. This helps us manage our budget efficiently by targeting only the people involved in the deal and avoiding wasted impressions. The initial setup was very easy, thanks to Helen from their team who was extremely helpful.

I find the reporting structure lacking and wish there were deeper attribution layers. Workflow automation could be improved as well. It requires strong CRM data and internal alignment to unlock its full value. Additional reporting customization and workflow automation could make it even stronger.

I use Influ2 for contact-level targeting, getting actionable engagement signals. It helps us target accounts, give buyer intent signals, and prioritize sales follow-ups, bridging the gap between marketing and sales. It also efficiently manages budgets and avoids wasted impressions.

I’ve been genuinely impressed with how seamless the Influ2 setup process was. It was almost shockingly easy — the platform’s intuitive design and user flow made every step feel natural. As someone who regularly builds campaigns across Meta, LinkedIn, Google Ads, and YouTube, I was blown away by how thoughtfully Influ2 anticipated every possible touchpoint along the way. The reporting metrics and daily wrap-ups have also been a huge value-add. It’s incredibly useful to see engagement through impressions, clicks, and site visits without digging around for data. And the sales enablement features are a game-changer. They give our client’s sales team clear visibility into when and how to engage, helping turn interest into real conversation. The integration with Salesforce and Marketo ties it all together: leads flow smoothly, data stays clean, and the handoff from marketing to sales actually feels coordinated. The positive feedback from both our internal team and our client reinforces that we made the right choice. Honestly, between the platform itself and the outstanding support from Helen and Susannah, I’ve already started recommending Influ2 to peers. It’s rare to find a tool that checks every box, but this one really does.

One area I’d love to see more flexibility in is seat usage. Right now, the inability to allocate Influ2 seats across different clients creates inefficiency. For an agency environment, it would be far more cost-effective and scalable if seats could be shared or reassigned among clients with ABM programs at different stages. As it stands, we’re using fewer seats than anticipated, and the cost structure doesn’t fully align with our utilization. Greater adaptability here would make the platform even more valuable for teams like ours.

I find Influ2 seamlessly integrates our sales process with client systems, providing instrumental support in sales enablement and problem-solving, while its user-friendly UX and detailed reporting enhance campaign management and lead tracking.

Influ2 has completely elevated how we approach account-based marketing. The precision of its targeting capabilities is impressive — we’re now able to engage directly with the exact decision-makers that matter most to our business. The insights we’re getting from campaign performance are far deeper and more actionable than what we’ve seen with other platforms. Since implementing Influ2, our sales team has noticed stronger engagement and more meaningful conversations with prospects.

A big thanks to Helen, whose support during onboarding was exceptional. She guided us through each phase with clarity and care, ensuring everything ran smoothly from day one - a seamless, confidence-building experience.

With Helen's guidance - nothing is to dislike! What could have been overwhelming due to the volume of data points available was seamless thanks to her taking the time to ensure we're comfortable with the software and equipped us to handle any questions our sales team might have further down the line. Now we're set up for daily success through thoughtful integration with existing technology (hubspot and slack)

Influ2 has given us the most detailed and precise level of targeting we’ve ever achieved. Being able to reach the exact people we want has been a huge step forward for our ABM efforts. The sales team is already seeing early traction and has been incredibly positive about the quality of engagement they’re getting.

A special shoutout to Helen, who made the rollout and onboarding process seamless. She walked us through every step, ensured we were set up for success, and made what could’ve been a complex transition feel easy.

Nothing so far! The platform does exactly what it promises - person-based targeting with great visibility and support.

I really appreciate Influ2's ability to provide hyper-personalized data at a person level rather than just a company level, which is crucial for targeting our niche audience. This feature has allowed our sales team to engage more effectively with key decision makers, leading to improved quality of responses. The platform's integration with our CRM, HubSpot, is seamless, providing valuable insights into the pipeline impact and enhancing our campaign effectiveness. Setting up Influ2 was a breeze, thanks to the incredible support from their implementation team, particularly Helen, whose guidance was pivotal in setting us up for success. I'm impressed with how intuitive and easy the platform is to use, complemented by fantastic and easy-to-understand reporting data. This data-centric emphasis has empowered us to prove our impact on the company and pipeline during our QBR. The ability to add ads depending on the journey and cohort gives us a strategic advantage in targeting, and the engagement we have experienced so far has far exceeded expectations. Furthermore, the reporting data is clear and actionable, reinforcing the value of our investment in Influ2.

Ad approval process is sometimes confusing, and there’s no easy way to benchmark ad performance against other platforms (LinkedIn, Google) in one view.

Influ2 provides person-level data crucial for our niche audience, improves sales outreach quality, and enhances CRM integration for better prospect understanding, boosting overall engagement.

The ability to see engagement data on the contact-level is awesome. There's less guessing and more time to focus on crafting tailored, valuable content. Their success and implementation team will take the time to ensure you're set up for success, and they are always available through Slack. Helen and Susannah are both continuously supportive. I've appreciated their patience and taking the time to understand our internal processes so that they align with the platform.

There's a lot of room for the platform to grow and become complex, but not much to dislike.

Getting engagement data on the contact-level.

The integration was surprisingly simple—it took us less than an hour to connect our data.

The onboarding process was outstanding and tailored specifically to our company’s goals and KPIs, which set us up for success from day one. A special shout-out to Helen, our implementation manager, who guided us step by step through everything from integration to campaign setup and reporting. Val, our AE, also went above and beyond by helping us identify strategic gaps we hadn’t considered.