Google Ad Manager Reviews

The newer AI-assisted creative tools and improved targeting options make it easier to optimise campaigns faster and test more relevant ad variations.

I’d like more transparency around why ads underperform on specific sites or placements, with clearer insights and recommendations for optimisation.

Reaching broader audiences that are more relevant based on existing campaigns performance

I like Google Ad Manager because it earns us more money. That's really what it's all about. We want to earn as much money as possible, and Google Ad Manager is one way to do that.

Google Support is often out of date because the product changes so fast. Google Ad Manager can also be extremely complicated. Getting to the necessary level of knowledge is very hard. The initial setup was hard, and working with an agency didn't go well due to our custom CMS. The additional revenue promised didn't materialize, and finding committed experts is tough. Setting up Google Ad Manager is not just a one-time thing; it requires constant optimization.

Google Ad Manager lets us earn more money from ads by using individual suppliers, improving revenue compared to AdSense.

What I like most is that everything can be managed in one place. I’m able to control multiple ad formats, like display and video, without having to switch between different platforms. The targeting options are fairly detailed, and the reporting provides a clear view of how my campaigns are performing. It’s especially helpful when you’re working with larger volumes of ads or when you need tighter control over inventory and revenue.

The interface can feel a bit overwhelming at first. It isn’t very beginner-friendly, and it takes some time to figure out how everything works. At times, even small tasks require multiple steps, which can slow things down and make the workflow feel less smooth. On top of that, getting proper support when something goes wrong isn’t always easy.

It helps me manage all my ad campaigns in one centralized place and improves how my ads are delivered to the right audience. Thanks to the detailed reporting, I can make better decisions and optimize performance, which has increased overall ad efficiency and revenue.

I really like the level of control Google Ad Manager provides over ad inventory and campaign delivery. It lets me manage multiple campaigns, advertisers, and placements from one centralized platform, which makes it so much easier to maintain clear visibility over how ads are being served. The targeting and prioritization options are particularly useful because I can define rules around audiences and placements, which really helps in controlling ad delivery and inventory allocation. I also find the reporting and performance tracking very valuable. It gives me detailed insights into impressions, delivery, and revenue metrics, which helps in identifying opportunities to optimize placements and improve overall monetization. Overall, it combines flexibility with strong reporting capabilities, making it a reliable tool for managing and optimizing digital advertising operations.

One challenge with Google Ad Manager is that the interface and overall workflow can feel quite complex, especially for new users. The platform offers a lot of functionality, but navigating through line items, orders, targeting settings, and reporting options can take some time to get used to. Another area that could be improved is reporting flexibility. While the reporting is powerful, custom reports sometimes require multiple steps, and extracting the exact insights needed can take longer than expected, particularly when working with large datasets or multiple dimensions. The setup and management of campaigns can also become quite detailed when dealing with many placements or advertisers. While the level of control is useful, it can sometimes make campaign management more time-consuming than simpler ad platforms. Improvements to usability, reporting workflows, and onboarding for new users would make it even more efficient to work with.

I use Google Ad Manager to centralize advertising campaigns and optimize ad delivery, ensuring efficient use of inventory. It helps me track performance metrics, manage multiple demand sources, and provides insights to quickly adjust underperforming placements, all while simplifying ad operations.

.Love the new AI insight at speed in the ability to pull reports manage campaigns and get recommendations in one spot

Not able to pull in adobe data to manage performance bidding

Creating and managing campaigns at speed

.The way they have made their app allow to reach so many people with just a couple of clicks, it surprises

Has a somewhat high learning curve at first

reach customers digitally

What I like most about Google Ad Manager is how much control it gives me over ad inventory and campaigns. I can easily manage multiple ad formats, set up detailed targeting, and prioritize high-value campaigns. The reporting tools are robust, making it easy to track performance, identify trends, and optimize placements. I also appreciate how well it integrates with Google Ads and Analytics, which saves a lot of time and ensures my campaigns are data-driven. Overall, it makes managing complex ad setups much more efficient and less stressful.

One downside of Google Ad Manager is that it can be quite complex for new users, there’s a steep learning curve, and some features aren’t very intuitive. Setting up advanced targeting or trafficking multiple campaigns can take time, and occasionally the interface feels a bit slow. Support can also be limited, so troubleshooting certain issues can be frustrating.

Google Ad Manager helps me efficiently manage and optimize all my ad inventory in one place. It solves the problem of juggling multiple campaigns across different formats and platforms, automating much of the scheduling and targeting. This saves me time, reduces errors, and helps me maximize revenue by ensuring the right ads reach the right audience at the right time.

The best thing about Google Ads Manager is the AI suggestions

Being profitable is becoming harder with Google these days

We use Google Ads Manager in general for lead generation and also it is beneficial for shopping campaigns.

Platform is easy to use. the tooltip makes it self explanatory with the support articles

Sudden new release of features may be a shock sometimes

Branding, lead gen, sales

One of the best things is its versatility and ability to manage ad optimation ans its revenue. The way it gives flexibity with different ad network and it provides detailed reports and analytics.

It can be somewhat complex and takes some time to learn.

It provides a centralized platform for managing direct deals, programmatic ads, and multiple networks. This streamlines ad operations and helps improve fill rates.