74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
exaudi - The Neodata DMP | Listen. Discern. Accomplish.
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the technology and the people who work behind the platform
some times there's little bug in the user interface
nothing to recommended
i work in media center, the benefits to use exaudi is to centralize all our data that we collected
user-friendliness & insights. A smart product with high potential in terms of customization and the ability to respond to the business needs in the better way
few details about look-a-like models but it isn't a big problem
create custom audience, advanced profile on audience
It's user friendly, clear and it helps sorting out complex analysis easily. The platform has a built-in fuctionality that infer gender, age and IAB interest for all anonymous users. The cluster interface is capable to query on all data in real time and to provide insights on the audience created.
exaudi is connected with amazon dps, dv360, ttd, xandr. I'm currently importing and activating my first party data using a simple data connector provided by exaudi. customer support is quick and reliable, I'm used to talk to them frequently to get support for complex operations.
Offering on 3rd party data provider is missing but they say that probabily on q4 2022 there will be an initial set of 3rd party data providers available in the platform
Activating first party data to deliver digital marketing campaign on DSPs. I can track and analysis performance on all types of campaigns: video, display and dem.
The many insights it offers on your audiences
Absolutely nothing. I find it to be a complete platform.
I recommend the exaudi platform as it is complete, customizable and with an excellent assistance service.
We were able to implement a strategy focused on our first party data that allowed us to gain fundamental insights on our users and to reach our target in the best way.
Exaudi it's a DMP flexible, but that allows you to have detailed management of your audience.
Nothing to say, to be honest. probably some details but nothing serious.
We have found a good way to monetize our audience, thanks to Exaudi.
Exaudi is very easy to use and very helpful in data collection, elaboration and activation. The quality remains very high in all the data funnel.
The Amazon DSP certification is in the way
I have started the data driven digital planning vs the simple demo targeting. The results are much higher.
Exaudi features a very intuitive user interface, there is the possbility to customize the UI and also the technology behind in according with the developers. Last but not least the artificial intelligence allow you to have an high precision for the forecasts.
There are not 3rd party data but probably this is not an issue because this is the nature of Neodata philosophy for a DMP.
Please don't consider just the modules you can see already integrated, try to ask to Exuadi team about some feasible custom solution.
We are generating more revenues in terms of Media considering the big amount of detailed data we have for our users, bulding a large of type of audiences.
It is very UI friendly which helps in understanding faster
Not really a downside but can be improved
Audience targeting
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exaudi Audience Platform has plans to incorporate data providers. The absence of third party data doesnt pose a problem.
The lack of transparency regarding pricing and cost structure, as limited customization options.
exaudi Audience user friendly interface makes navigation. This empowered us to create targeted marketing campaigns and make informed business decisions.