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The best part of this service is that you dont have to be an existing ESET customer to take advantage of the intelligence that it provides. Now that means even non eset customers can use this service. The availability of the API means customers can integrate it into their info sec / siem deployments.
i found the dashboard to be tad too basic. Also there is more room for improvement in the reports session (number and types of reports)
yes its a service and it does cost money, but it does allow you to keep up with the daily changes in the world of cyber security. Nowadays infections spread at light speed and before you know most of the computers in your network might be infected, inspite of having the best firewalls, ips, ids, AV....but then again if you access to intelligence that something like that was spreading, you might be able to set up defenses that will help your company avoid losses in business.
We have real time access to threat intelligence which can get the team prepared and be ready to take on new and evolving threats whereby helping in limiting the chance of business getting impacted. One may have the best of the best hardware and software deployed with regards to security, but having the capability to know whats going around the cyber security space helps to be better prepared. In the world of cyber security, threats evolve on a daily basis and a subscription like this , helps in trying be on step ahead of your adversary.