Directive Institute Reviews

The tutors were indeed well-acquanted with PPC and their enthusiasm made the learning process interesting. As a first time student into the field the course alone gave me a good direction on how to erect some fruitful campaigns.

This is because I perceived it provided few strategies involving intricate data analysis methods. It is important to learn how to decipher a campaign level and/or more granular PPC data for the purpose of fine tuning and achieving greater ROI.

This course enabled me to bypass a critical barrier of understanding the basics of PPC. I am pretty certain about the structuring of campaigns and the identification of the appropriate audiences.

I enrolled in the complete course with PPC, SEO, CRO, and analytics training. I loved how comprehensive it was. Though I've been working with PPC for a while, it provided a lot of helpful insider tips and tricks for greater success.

Being newer to SEO, I appreciated that Jesse (the instructor) took it step by step, sharing the techniques, tools, and strategy that he and his team uses when creating a campaign.

I have no critiques. At times it felt slow, but I understand that it is important to teach at an understandable pace for all levels.

It is a great training tool for anyone who currently works in digital marketing or is trying to break into the industry.

I have taken a number of PPC courses over the years and this is by far the most comprehensive, tactical course I have taken. The course not only lays the foundation for how to do PPC research, what works and what doesn't, but shows you exactly how to document your findings and turn them into actionable PPC ads. To boot, they practice what they preach. I use Directive as an agency for my PPC services and took this course to better understand their methodology. They apply exactly what they preach here to our PPC management, which has been very interesting to watch.

While the individual videos are pretty meaty, some are super long in length. I feel like those could have been split up into smaller, more consumable videos, especially in the areas where they show exactly how to use a landing page tool or how to set up the foundation of a Google Ads campaign.

Like any training course, to get the most out of it, set aside time to really dial into it. Directive Institute is very tactical and it shows you exactly how to set up your campaigns - it is not for someone who does not want to know how to set up a campaign step-by-step. With this being as tactical as it is, you'll need to ensure you already have access to your Google Ads account, a reasonable understanding of products and services you are pitching, and goals. You can work alongside the training to really get your campaigns set up well.

The largest problem I solved for is how to streamline messaging and unique attributes into a easy to use spreadsheet. This allows for building of the PPC ads without going down a rabbit hole of solving for other items (e.g. it eliminates the noise). A realized benefit to this was that the foundation for building the ads, while helpful for PPC, also became universal talking points for Sales and Customer Success.

I've been running a blogging business for over 5 years now and have taken courses by bloggers on ways to grow and monetize my website. However, all of them were limiting in some way so I needed something more professional, specifically regarding marketing (with the ultimate goal of boosting sales and increasing my revenue).

This course is exactly what I needed as it helps me tackle all these aspects of SEO, PPC and CRO that I've been overlooking. I believe this is the way to go from 5 to 6 figures in revenue and grow your online presence and website authority.

I highly recommend it to other bloggers and website owners.

Currently, I don't have anything I dislike.

They were flexible with working with us, doing standing calls with the marketing team on a monthly basis to drive the projects and goals forward. The standing calls get everything on track

Return on investment is one of the most difficult things to track in marketing. This is no different with using this agency for our needs where the value add feels like it is there but ROI is never guaranteed.

Our marketing team needed assistance with solving some SEO issues. Directive was great to work with to set out a plan and execute what we would like with the SEO efforts.