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Dial 800's CallView 360 provides lots of data and is extremely intuitive, which is something important to me as I tend to try and feel/learn platforms out rather than watch any instructional videos or go through orientations. Also helps to have fantastic employees at Dial800 who make everything super easy
Can't think of anything really...the platform meets are needs and more!
We are honing our media expense to the most optimal channels/times/spots, and the platform allows us to quickly determine what is working for us