Custora Reviews

User Rating

2/5 (Based on 1 Ratings)

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Reviews

Verified User in Apparel & Fashion

August 27, 2020 Source: G2.com

Good Data - Bad UI

What do you like best about Custora?

Being able to really drill down into who the purchaser is and what products they buy.

What do you dislike about Custora?

Very hard to do anything actionable with the data. Does not easily integrate with other platforms. Does not give any additional demographic data. If you have someone on your team whose whole world is CRM then it could be a good option - if not then skip.

Recommendations to others considering Custora?

Great if you have someone who can spend the time drilling down and sending lists to different platforms. Not user friendly enough for a typical marketing team to use

What problems is Custora solving and how is that benefiting you?

Trying to use the platform to further segment and target specific purchasing groups. The best benefit is being able to what customers are purchasing and where they are purchasing it on the customer journey.

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