Table of contents
#01. Presentation Is Very Important In Design
#02. Design & Produce A Welcome Pack
#03. Make It Very Clear At The Outset
#04. Go The Extra Mile: Look Out For Copy Mistakes!
#05. Who’s Signing Off Your Work?
#06. Start The Design Process On Paper!
#07. There Is No Place For Ego In Design
#08. Contrast Is Everything
#09. How To Cut Out Hair In Photoshop Keeping The Stray Hairs in Place For Realistic Effect
#10. Make Use Of Layer Palettes in InDesign
#11. Create A Habit Of Using Paragraph, Object Styles & Master Pages in InDesign
#12. For Large Areas Of Black, Use A Rich Black
#13. Never Restrict Yourself
#14. Don’t Undervalue Your Work
#15. Ideas In Design
#16. Start At The End & Work Backwards
#17. Build-Up A Mental Toolbox Of Successful Design Approaches
#18. Print Production
#19. Font Identification
#20. Create Simple Function Typography Using Maths
#21. Embrace Your White Space
#22. Always Improve Your Branding
#23. Don’t Hide Your Identity
#24. Always Be On The Lookout For Interesting Textures & Imagery
#25. When Discussing A Brief, Use Imagery & Words To Illustrate Your Discussion
#26. Show Your Design’s In Context
#27. Be Inspired By Other Designers
#28. Make Sure The Brief Is Understood
#29. Stand Out & Be Unique
#30. Your Most Valuable Asset Isn’t Necessarily Your Product, Your People Or Your Building
#31. A Successful Design Is Made On The Capacity Of The Designer
#32. Book & Magazine Design: The Importance Of Solid Style Sheets
#33. Many Designers Are Too Focused On Following Latest Trends
#34. Certain Fonts Are Overused, Not Engaging Or Just Plain Ugly!
#35. Make Being A Thoughtful Communicator Your Differentiator
#36. It Is Important To Listen To Your Client & Gauge What They Need
#37. Make Sure Your Proposal Documents Are Looking Amazing
#38. Make Time For Personal Projects Every Once In A While
#39. Need A New Idea? Think Opposite
#40. It’s All Too Easy To Go With The First Decent Idea That You Think Of
#41. Try & Resist The Urge To Jump Straight On To The Computer When Designing Something
#42. Constantly Check Out What Other Designers Are Doing
#43. Be Brave & Push Boundaries
#44. Do Your Research
#45. Website Design Is The Presentation Of Information
#46. Give The Briefing Phase Of Your Projects The Attention It Deserves
#47. Sketch Ideas & Don’t Focus On Detail Too Early
#48. Don’t Be Scared To Say No To A Project!
#49. The Power of Empathy
#50. Where Stress Is Absent, Creativity Thrives