
The following paper addresses the challenges of implementing push notifications, including the most common user concerns regarding push messages. Specific strategies to improve acceptability and success of push notifications are described.
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When users download your mobile app, they open a new and a more concrete channel of communication (i.e Push Notifications) between them and your product. This ebook will help you to learn how to design Mobile Push Notification campaigns that will help you increase conversion, retention and your app’s open rate.
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This eBook is WebEngage’s attempt to assist the marketers with such questions. They have studied and analyzed 243 large consumer brands, over 10,000 marketing campaigns and over 2 billions Web Push notifications to gather insights for you across different industries and use-cases. These never-seen-before data will help you make bigger and better decisions for your next Web Push campaign. And it will also make you Web Push Wizardof your team.
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