Home/Business Intelligence Software/IBM Cognos Analytics vs OWOX BIUpdated on: April 14, 2024

Compare IBM Cognos Analytics vs OWOX BI

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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Cognos Analytics is an AI-powered business intelligence platform that supports the entire analytics cycle of the user from discovery to operationalization. The software enables users to analyze, visualize, and share actionable insights about their data with anyone in the organization. Users can visualize their business performance by creating beautiful dashboards and reports with the help of AI recommendations provided by the software. One can get the patterns hidden in their data as the AI interprets the data and presents actionable insights in plain language. Cognos Analytics allows users to share dashboards and reports with anyone in the organization. Users can create beautiful, compelling, and interactive dashboards through the software. The AI-assisted data preparation enables users to clean and combine their data sources quickly. The software helps users to protect their data with strong governance rules that lets the user control the access to various sensitive informations. It also allows its users to overlay their data on the physical world with geospatial capabilities. ..show more

OWOX BI is a business intelligence platform that assists you in achieving your company’s objectives and goals more quickly and easily. This marketing intelligence software helps you in automating your business income by measuring marketing. With OWOX BI, you can automatically import cost data from Criteo, Bing Ads, Facebook, and other ad sources into Google Analytics. You can analyze ad campaigns with a familiar interface and redistribute your spending efficiently along with extracting all of the information that you require to do sophisticated marketing research. This platform eliminates the need to hunt for connectors or clean and process data by hand; all the data from your website, offline store, Google Analytics, advertising providers, call-tracking, and CRM systems are combined in a single place. It provides ready-to-use datasets in the most logical and easy format possible. To acquire whatever reports you want, you can use the OWOX BI Smart Data's easy interface. Additionally, users can create reports on ad campaigns, RFM, ROPO, CAC and LTV reports, cohort and CPA partners analysis, to determine what works best in their marketing. ..show more

Features

Ad hoc Analysis A statistical model, analytical report or any other type of data summary particularly designed to answer a single, specific business question.

Ad hoc Query Helps in answering a query as and when it arises

Ad hoc Reports Creates impromptu reports as and when the occasion requires

Benchmarking Setting up standards and targets for your team and team members, so that they are performing at their best

Dashboard A digital insight of reports and other workings on a single screen

Data Analysis Helps in analyzing stored raw data and converting them into useful reports

Key Performance Indicators Evaluating and measuring the performance of the business which will help you make informed decisions and correcting past mistakes

Profitability Analysis Forecasting the profitability of any particular proposal or optimizing the profitability of an existing project

Strategic Planning Defining future strategy or direction based on well-detailed reports and forecasts.

Trend Indicators Helps you in understanding the present situation and where your business is heading so that you can make decisions accordingly.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Armonk, New York / 1-866-277-7488

Walnut, CA / +1 (916) 516-11-85

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Standard (Cloud)
$15 /User/Month

$180.00 per user per year billed yearly

Features

  • Create powerful dashboards
  • Create animated stories
  • Connect to data sources
  • Capture and share visuals
  • Discover related data sources
  • Upload or connect to data
  • Explore data in plain language
  • Hosted by IBM
  • Automated version updates
Plus (Cloud)
$35 /User/Month

$420.00 per user per year billed yearly

Features

  • Includes features of Standard plan, plus
  • Detect patterns and anomolies
  • Perform predictive analysis
Premium (Cloud)
$70 /User/Month

$840.00 per user per year billed yearly

Features

  • Includes features of Plus plan, plus
  • Create pixel-perfect reports

Enterprise
Custom

Features

  • Includes features of Premium plan, plus
  • Control access based on roles
  • Host on your infrastructure
  • Version update cycle control
  • Dedicated, single tenant
  • Pre-production provisioning
View Price Page
Start plan
Free

Import Cost Data to Google Analytics

Features

  • 1 data source
  • Ad services : Facebook, Yandex, Criteo and others
  • Forecast plan implementation (on-request)
  • Insights based on market trends (on-request)
  • Model the best marketing mix (on-request)
  • Support : Email, Chat
Marketing Data plan
$42 /Month

Collect Data in Google BigQuery

Features

  • Ad services : Facebook, Yandex, Criteo and others
  • Google Analytics - Google BigQuery (RAW Data in Real Time)
  • CRM systems : Salesforce, AmoCRM, Bitrix24
  • Mobile Apps and Call-tracking : AppsFlyer, Ringostat, Calltouch
  • Forecast plan implementation (on-request)
  • Insights based on market trends (on-request)
  • Model the best marketing mix (on-request)
  • Product setup and training (on-request)
  • Support : Email, Chat
Reports and Attribution
$970 /Month

Features

  • Ad services : Facebook, Yandex, Criteo and others
  • Google Analytics - Google BigQuery (RAW Data in Real Time)
  • CRM systems : Salesforce, AmoCRM, Bitrix24
  • Mobile Apps and Call-tracking : AppsFlyer, Ringostat, Calltouch
  • Attribution of expenses on session level and user cohorts
  • Funnel-based campaign attribution
  • Ready-made data stratum in Smart Data
  • Report preparation by OWOX specialists
  • Forecast plan implementation (on-request)
  • Insights based on market trends (on-request)
  • Model the best marketing mix (on-request)
  • Product setup and training (on-request)
  • Support :Priority support, Email, Chat, Phone
Enterprise
Custom

The software offers Enterprise pricing plan on basis of request.

View Price Page

SCREENSHOTS

IBM Cognos Analytics Screenshots
View 3 screenshot(s)
OWOX BI Screenshots
View 3 screenshot(s)

INTEGRATIONS

    NA
  • AppsFlyer
  • Ringostat
  • Google Analytics
  • Salesforce
  • MailChimp
  • SendGrid
  • SparkPost

ALTERNATIVES

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OWOX BI
OWOX BI

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