Shape.io

About Shape.io

Shape.io offers PPC (pay per click) budget management software that allows users to control, organize, and collaborate on ad spend at scale. They can organize campaign spend across channels into custom budgets, create a repository for the team, with detailed answers about any budget. It's also possible to manage campaigns with recurring monthly spend targets and also those with limited-time promotions. Flexible spend alerts and notifications are present along with an AutoPilot mode to automatically adjust users' campaigns and stop overspending and over-pacing. Budget targets can be adjusted by moving over/underspend from one cycle to the next and rolling spend can be tracked. Users can also import the campaigns automatically. The dashboard is clean yet detailed, and users can manage tags, data sources, and contacts. Intelligent PPC budget pacer provides daily suggestions for budgeting. Historical performance data is run through Shape's pacing algorithms, and the optimum changes are suggested.