It is used to extract insights from unstructured data in order to improve your marketing results. It has customer lifetime value feature, using which you can distinguish customers based on business value. Using this software, you can identify fraudulent activities and eradicate it. In addition, it provides quality assurance in order to resolve quality issues in early stage. By using it’s customer segmentation option, you can easily segregate and group your customers. Along with this, it has predictive maintenance using which you can predict equipment failure in early and can provide cost-effective maintenance.