Efficient sales management is crucial for generating revenue in a company. However, it is not just dependent on the sales team to deliver on time but the cumulative performance of all departments and operations. According to a report, 91% of the top organizations utilize inter-department collaboration to deliver the best results.
Although sales is primarily a people business, technology and tools help boost its efficacy. According to research, 50% of the leads go to the sales representatives who respond first. Top sales representative software helps the salespeople to streamline their core activities like contact management, follow-up calls and emails, client management, customer support, etc. that often leads to better sales conversion.
In this article, we will discuss the top sales representative tools for businesses in 2021. But first, here are the features that one must keep in mind while choosing an efficient sales representative software.
Table of Contents
What are the key features that top sales representative tools must possess?
Following are the key features that play an important role in delivering customer satisfaction. These are the top-rated features in sales management tools best suited for sales representatives. These are validated by multiple user reviews published online. Let’s discuss what these features are.
| S. No. | Features | Function |
| 1. | Email marketing | Crucial for follow-ups and regular sales updates. Click here to explore email marketing tools. |
| 2. | AI assistant | For smart sales operations and gauging success rates. |
| 3. | CPQ | Configure, price, and quote software for accurate pricing. Click here to explore CPQ software. |
| 4. | Live chat | Offers real-time customer support. Explore live chat software here. |
| 5. | Video conferencing | Renders better connectivity. Click here to explore video conferencing tools. |
| 6. | Call tracking | To maintain a sales database. Refer in case of any issues. Click here to explore call tracking software. |
| 7. | E-signatures | Allows hassle-free closing of deals. |
| 8. | Visitor Identification | For contact management. Explore visitor identification tools here. |
What are the different types of sales tools?
There are 8 types of sales representative software that businesses can choose. All these tools make the work easier for salespeople and help them choose and close the right deal. These tools automate administrative tasks and save the time and effort required for them. It helps businesses understand the customer needs, define sales prospects, and estimate sales value for successful dealings. We have listed below the 8 major categories of sales management tools along with their characteristic features.
| S. No. | Types of sales tools | Benefits |
| 1. | CRM software | One of the best sales tools for start-ups. Enhances customer relationships. Improves customer retention. Renders automated communications for regular sales follow-ups. A multi-tier support system. SaaS platform with cloud-based integrations. |
| 2. | Sales acceleration software | Speeds up and streamlines the sales process. Automates administrative tasks. Equipped with email-tracking tools. Allows predictive analysis for better sales engagement. Outbound sales dialing support. Intelliverse Sales Acceleration is an example of sales acceleration software. |
| 3. | Sales intelligence software | Used to define sales prospects. Aids better sales conversion. Contact management. Real-time sales data analysis for tracking digital footprints. Automated operation system. Improved customer tracking system with real-time notification of new potential leads. |
| 4. | Sales analytics software | Used to track, evaluate, and enhance sales performance. Supports predictive analysis. One-point sales database. CRM integrated contact management. |
| 5. | Marketing automation software | Lead generation tool. Used to streamline marketing workflows. Automates tasks like social media posts, sales follow-ups, and email marketing. One-point database with contact management. Offers predictive analytics with additional features of tracking campaign ROI and marketing team KPIs. |
| 6. | Customer service software | Manages inbound and outbound communications. Software like live chat, complaint management software, social customer service, and Help desk belong to this category. The built-in predictive analysis tool. Enables call-routing, auto-attendance, and contact management. Offers an intuitive dashboard. Boosts customer engagement and sales conversion. |
| 7. | Sales gamification software | Competitive add-ons within sales operation. Boosts motivation of the sales team by offering distinct recognition in an organization. Employees are ranked and rewarded based on a defined metrics system. Improves overall performance and sales conversion. However, it should be kept in mind to maintain a healthy work environment by not pushing competitiveness over the edge. |
| 8. | Account-based marketing software | It is easily scalable. Offers personalized marketing campaigns. Sales analytics with key performance indicators and revenue contribution. Supports sales-oriented content creation. |
Which are the top sales representative tools in 2021?
Although there are multiple sales representative tools available for business today, the following are the top-performing sales tools in 2021 –
1. Zoom – A video conferencing software
Zoom works best for businesses with a distributed workforce. It can be used for streamlining the entire communication process. It is a cloud-based system that supports video and conferencing, screen sharing, and SIP room systems. It is compatible with both computer systems (Windows and Mac) and mobile phones (iOS and Android).
Characteristic features
- Video conferencing
- Meeting scheduler
- Interactive UI
- Slideshow presentation compatibility
- Screen sharing
Pricing
It offers a freemium plan that users can avail free-of-cost. Paid subscription plan starts at $149.90/year with a free trial.
2. ZoomInfo – A sales intelligence software
ZoomInfo is a smart software with sales acceleration capabilities. It offers a one-point contact management system that allows sales reps to accurate and actionable business information. It improves sales conversion because of its ability to search, identify, and target potential sales lead.
ZoomInfo offers go-to-market intelligent solutions for B2B businesses. It integrates with the best-in-class tools with data accuracy, extended data coverage, and call tracking abilities.
Characteristic features
- Contact management
- Lead management
- Predictive analytics
- Scalability
Pricing
One needs to request a quotation for pricing. ZoomInfo offers a free trial for its subscription plans.
3. SalesLoft – An account-based email tracking software
SalesLoft can be used for improving customer engagement and lead generation. It is an email tracking tool with real-time capabilities. It offers an integrated sales predictive dialer for improved market reach. It utilizes account-based strategies for improving customer experience and customer retention. Sales reps use this software for building customer connections, creating pipelines, managing deals, and closing revenue.
Characteristic features
- Predictive analytics
- Customer scoring
- Conversation intelligence
- Prospect management
- Call tracking
Pricing
Customized subscription plans are offered by SalesLoft. You can request a quotation for pricing.
4. DealHub – A CPQ software
DealHub is primarily used for managing sales engagement. It allows users to share relevant content, quote accurate pricing, track buyer response, and automate sales approval. It currently integrates with Microsoft Dynamics CRM and Salesforce to provide an efficient and error-free system.
Characteristic features
- Predictive sales analytics
- Contact management
- Dynamic customer support
- Sales contract management
- E-signature feature
- Active feedback support
Pricing
Customizable subscription plans with a free trial. You can request a quotation to get the pricing.
5. eversign – An e-signature software
eversign is an intuitive cloud-based E-signature software used for closing deals. It offers security and storage features for hassle-free sales. Using this software, users can easily approve, sign, and deliver all the sales documents online. This software is suited for all-sized businesses with high adaptation capabilities.
Characteristic features
- Electronic signatures
- Customizable templates
- Secured cloud-based system
- Document editor
Pricing
It is one of the free sales tools that offer a freemium plan for public use. Paid subscription plans are also available that start at $7.99/month with a free trial.
6. Salesforce – A sales management software
Salesforce is utilized by enterprise sales teams as a cloud-based sales management software. It offers powerful AI integrations for in-depth reporting and sales forecasting.
Salesforce is majorly used by sales, marketing, and customer support departments in B2B and B2C enterprises. It automates the workflow by minimizing the administrative tasks required for sales. It is equipped with AI-based analytical tools that allow users to predict business trends, improve customer engagement, and increase sales conversion.
Characteristic features
- Lead management
- Account management
- Process automation
- Tailored sales pipelines
- Personalized customer experience
- Integrated tools for AI-based sales management
Pricing
Subscription plans start at $25/user/month with a free trial option.
7. Freshsales – A lead management software
Freshsales is a CRM-based software with personalized lead management capabilities. It is a cloud-based tool with context-driven features to improve sales revenue. It has a user-friendly interface with powerful integrations to build a sales pipeline and accelerate sales conversion.
Characteristic features
- Lead management
- Email tracking
- Sales management
- Event tracking
- Call tracking
- AI-powered chatbots
- Visitor intent tracking
- Predictive contact scoring
- Third-party integrations
- Dynamic forecasting
- 360° customer view
- Automated sales campaigns
Pricing
Freemium plans are available for public use without any charges. For paid subscription plans, packages start at $15/user/month with a free trial option.
Conclusion
Sales management tools are important to speed up sales in any business. Sales management software does so by automating administrative tasks and conducts regular follow-ups with customers to increase the chances of sales.
Many software today are also equipped with AI support that provides smart business options. Based on the features and the type of software required for a business, users can choose from the best-suited sales tools mentioned above. And in case, you wish to explore more, Kindly visit us at SaaSworthy.
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