Advancement in technology has completely transformed the real estate industry. According to a report by the National Association of Realtors, 98% of old millennials use the internet while searching for accommodation. As the figure is approaching 100%, both real estate agencies and independent realtors’ dependency on a good customer relationship management or CRM solution has become crucial. This is where the top real estate CRM software plays a key role.
According to a report, 25% of current CRM users are real estate experts. And this is only expected to increase over the years. Hence, the pressure has increased on the real estate CRM software to stand out in the enormous competition.
In this article, we will discuss the top real estate CRM software and their key features. But first, let’s begin by understanding the characteristics of real estate CRM.
Table of Contents
What is real estate CRM software?
Real estate CRM software is a platform that helps realtors generate potential leads for businesses. It also helps real estate professionals to manage client inquiries, marketing campaigns, and after-sales services.
CRM in the business allows realtors to have a complete picture of their inventory, sales statistics, and potential future opportunities. All the data of real estate CRM software is saved in cloud storage. Hence, it can be accessed from any place with an internet connection. This is advantageous for realtors as they can research locations even from remote locations.
The top real estate CRM software helps realtors improve communication with their clients and remain in pace with the changing trends of the market. The CRM system helps to seamlessly manage real estate business by providing a one-stop database for all the required resources. Real estate CRM also minimizes the paperwork required for businesses as it can be used to upload contracts, monitor transaction deadlines, and store business history.
What are the pros and cons of real estate CRM software?
Although real estate CRM software is majorly advantageous for realtors, there are a few cons to it too. Let’s briefly discuss the real estate software pros and cons to keep in mind before using them for business.
Pros
• Cost-effectiveness
CRM solutions are often available with monthly or annual subscriptions which cost much more than hiring a human workforce for the same purpose. The automated process of CRM solutions helps businesses expand at a quicker pace, generate better revenue, eliminate the cost of infrastructure, and improve productivity.
• Better accessibility
Most of the top real estate CRM platforms are cloud-based. This allows multiple teams to have access to data at the same time. These tools are also compatible with all types of devices including laptops, computer systems, mobile phones, etc. In addition, it works best even with a distributed workforce as the data can be accessed from remote locations as well. The only requirement is a good internet connection.
• Easier data mining
Real estate CRM platforms are also equipped with analytical tools to help organizations evaluate their operational efficiency. Teams can thus make appropriate changes to improve the existing workflow. As the CRM software supports real-time updates, these changes are implemented and teams are notified almost instantly.
• Easy scalability
As CRM solutions are cloud-based, they can be easily expanded with the growth of the company without an additional requirement of the workforce to render it. The scalability, therefore, makes the real-estate CRM solutions well suited for organizations of all sizes.
• Centralized data storage
One of the key advantages of real estate CRM software is its one-point or centralized database storage. It allows the data to be accessible from any location at any time. This system offers flexibility and convenience in team operations.
Cons
• Security threats
Although cloud-based CRM software offers a lot of advantages to the real estate business, it exposes the data to potential security threats. This can include data hacking, data breaches, and unprotected data entry that can make online databases prone to viruses. These threats can often jeopardize the integrity of the entire system. So regular supervision and evaluations should be made to avoid such disasters from happening.
• Risk of data loss
Not all CRM tools have automatic backup facilities that can be the major cause of data loss. And even the ones with cloud-based backups can experience technical glitches due to interrupted internet connection and cause the loss of valuable data. This problem can however be fixed by doing regular maintenance and generating manual back-up from time to time.
• Elimination of human quotient
Although CRM solutions make customer service fast and efficient, they cannot overcome the added advantage of human interaction. And it has been observed that some clients prefer human interaction for engagements rather than responding to a recorded message. To avoid losing customers, the companies should implement a combination of automated responses and personal interaction.
• Tedious implementation
In the initial stages, implementing real estate CRM software in business can become a tedious process without proper training. It takes time to streamline operations with automated CRM solutions especially when the employees are handling it for the first time. To avoid such difficulty, a detailed training program should be arranged for all the employees along with hands-on experience. This should be done before the final installation of CRM software. This will help the employees to have a better understanding of the tool and hence aid seamless integration in business.
Which are the top real estate CRM software in 2021?
Like any other industry, the real estate business is also reaching saturation. Companies are now implementing new tools for boosting efficiency and luring new customers. CRM solutions are currently the most trusted advancement in the field. Following are the top 7 real estate CRM software in 2021 –
1. Contactually
Contactually is a CRM solution that primarily focuses on relationship marketing. It offers features for integrations and automation options. For example, email integration and a one-click calendar. It offers an intuitive dashboard that manages ongoing tasks, respective follow-ups, and scheduled future events. The notification system of the dashboard also helps the users to stay on pace with the deadlines. Contactually also encourages referrals to expand and maintain strong customer relationships.
Users can link their social media accounts with CRM for building connections through social media platforms. It helps team admins to have access to hundreds of prospects and leads. In addition, the Contactually platform facilitates the designing and execution of automated campaigns for leads of all the funnel categories. It is also equipped with a drag-and-drop pipeline management tool and workflow automation program. Contactually works well in integration with Google Workspace and Office 365 allowing the users to sync their communication history.
Pricing
The subscription plans start at $69/month with an option of a free trial.
2. Freshworks CRM
Freshworks provides a simple platform with a straightforward contact management setup. It is compatible with both computer systems and mobile phones. It allows users to keep lead scores to identify potential customers. Using Freshworks, companies can customize tasks, set reminders, schedule appointments, and overview activities.
Additionally, Freshworks can be used to auto-assign potential leads to suitable agents based on their geographical locations. It thereby increases productivity and promotes efficient sales in real estate. Freshworks can also be used for transactions, automated currency conversion that efficiently covers the monetary aspect of the real estate business. Other features of Freshworks include customization of sales activities, intuitive drag-and-drop interface, and sales pipeline management.
Pricing
Freshworks CRM offers both freemium plans and subscription plans. The basic package starts at $29/user/month with an option of a free trial.
3. LionDesk
LionDesk is an integrated real estate CRM platform that offers features like email and phone call tracking for efficient client management. It also allows users to create short codes for individual leads that allow customers to contact the company even from remote locations. In addition, LionDesk can also be used to create multi-channel campaigns, set reminders, and create Facebook Ads.
LionDesk works currently in integration with Realtor.com, Ylopo, and Zillow. Among other features, LionDesk also helps in –
- Video emailing
- Establishing automated pipelines
- Designing and executing campaigns
- Bulk emailing and texting
Pricing
Subscription plans start at $21/month with a free trial. Customized packages can also be availed.
4. Follow Up Boss
Follow UP Boss is one of the top real estate CRM software with seamless business integration. The in-built calling and texting feature of this CRM platform makes it a powerful marketing and lead distribution tool. It provides a one-point database with synced contacts across all social media platforms for ease of access.
Follow Up Boss currently integrates with Zillow, Homes.com, Showcase IDX, RealSavvy, and Realtor.com. Major features of this real estate CRM solution includes the following –
- Automated emails
- Inbound and outbound call management
- Intuitive interface
- Streamlined operation tools
Pricing
The subscription plans start at $57/user/month with an option of a free trial.
5. HubSpot
HubSpot is an all-in-one CRM solution suitable for all businesses. It primarily focuses on improving sales conversion. It is a part of Sales Hub which can be integrated with Marketing, CMS, or Service Hub for better functionality. It is ideal for growing real estate agencies because of its flexible, adaptable, and scalable system. HubSpot allows two-way sync with other real estate apps via PieSync and maintains all the data in one place. Additionally, HubSpot offers the added advantage of the following –
- Contact management
- Email template designing
- Reminders
- Personalized appointment scheduler
- Call tracking tools
- Pipeline management
- Sales automation features
- Live chat
- Integrated App Marketplace
Pricing
The subscription package starts at $45/month. They also offer freemium plans for CRM solutions.
6. Pipedrive
Pipedrive is a sales-focused CRM solution with automated prospects for real estate advancement. It centralizes all the information about properties and potential buyers for easy access from any location. It is considered one of the top real estate CRM software because of its contact management abilities, powerful integration with multiple client management applications, round-the-clock accessibility, and its set-goal feature for tracking the progress of each deal and activity.
Pipedrive is compatible with both computer systems and mobile phones. It currently integrates with Trello, Asana, and Slack, the third-party systems. Among other features, Pipedrive offers added advantages like –
- Synced Google calendar
- Task automation
- Sales pipeline management
- Drag-and-drop interface
- Intuitive dashboard
- Notification reminders
Pricing
The subscription plans start at $12.50/user/month with a free trial version. Users can also customize the subscription package based on their needs.
7. Real Geeks
Real Geeks CRM solution works well in both computer systems and mobile phones. This enables users to make real-time responses to leads and queries. Real Geeks also provides in-built management tools that can be used for assessing operations productivity. Using this feature, agencies can optimize their performance, identify potential training opportunities, and boost accountability.
Real Geeks offers a website creation feature that enables users to build an IDX website without the need for coding. These websites can further be used for defining target geographical areas for real estate business, list available properties, and create landing pages for each agent. Every lead that is generated through the website will automatically be stored in CRM as contacts. Among other features, Real Geeks also offers the following –
- Generates automated market reports
- Creates interactive maps with street views
- Allows storage of multiple searches
- Tags favorite properties
- Provides a comprehensive overview of properties with market evaluation
Pricing
Request a quotation for the pricing of subscription plans.
Conclusion
CRM solutions have now become an integrated part of the real estate business. Agencies now use CRM platforms for process automation, remote accessibility, and improved efficacy. In addition to the top real estate CRM software mentioned above, there are several other CRM software available that seamlessly integrate with the real estate business. If you wish to know more, visit us at SaaSworthy.com.
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