Prospecting is surely one of the most important tasks in a company’s sales strategy. It is the key to generating a sales pipeline and filling prospecting databases with genuine buyers. However, it is not a single-step process. Instead, it’s a collaboration of steps covering every point of view of customer accession, from contacting a lead to converting them into a buyer. One of the important areas of scouting is to look after leads. The process by which a sales team finds out and connects with their potential customers is called sales prospecting. The main aim of prospecting is to generate revenue by finding genuine buyers. The tools which help the sales team in this process are called Sales prospecting tools.
In sales, the representative must discover a customer’s needs. They should also be capable of convincing the consumers that their product has an added advantage. In addition, it is also important for sales representatives to be smart about their views. That means they should research their leads to ensure customers truly benefit from their product or solution. The sales representatives efficiently use their time in order to engage with maximum customers. Because of the wide range of possibilities, it requires varying sales and marketing techniques. Traditional strategies include an unsolicited visit or unsolicited emailing, or even buying prospect lists from third-party providers. But these “spray and pray” approaches are outdated, and aren’t paying off like they used to. This is where sales prospecting tools come into action.
Let’s have a look at the sales prospecting market, advantages, features, and top free tools available today.
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Sales Prospecting Tools Market Evaluation
The global Sales Prospecting Tools market size was valued at USD 2.29 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR)of 10.5% from 2020 to 2027. Artificial intelligence (AI) has significantly impacted the sales market over the past decade. For instance, AI-enabled features have improved B2C (Business-to-Consumer) customer interactions. Also, financial technology organizations offer industries a wide range of AI-supported services to make automatic investment decisions. Sales intelligence provides customers with accurate information about buyers and improves the process of content creation. The accessibility helps the salesperson to boost their lead generation process and transactions.
How do Sales Prospecting Tools help businesses?
Following are the major advantages of the sales prospecting tools that users can benefit from:
To save time
One common problem with a representative is that they don’t spend much time on the sales tasks that close deals—like engaging with people. Instead, they are often slowed down with administrative tasks like writing email templates, creating a prospect list, or editing a contract. The complexity of this is that they automate the “human” aspect of selling, leading to rigid sales calls that feel robotic and automated. Sales prospecting tools lighten a load of some of these repetitive tasks by automating the process. This software is also used for typical cases to search and manage a prospect list. With more free time, a sales representative can focus on adding a personal touch to their engagements. As a result, they can close more high-quality deals in a short period.
To discover more qualified leads
Traditionally, sales representatives needed to unsolicited call a massive list of leads to find the few that have the intent and capacity for purchase. Unfortunately, this way is of no use today as it annoys the customers. However, modern sales prospecting tools allow sales representatives to rate the prospect’s “fit” for their offer. These tools also give sales representatives more customer data at their fingertips. They can then use this information to discover customers’ intent before they engage with them. As a result, they won’t waste time on prospects that are a poor fit, to begin with.
To improve customer service
Good sales prospecting tools can integrate with other tools in the user’s company’s pipeline, like customer relationship management (CRM) and email platforms. By doing this, users can be able to quickly transition clients to paying customers. Users can be able to seamlessly aboard them, send welcome emails, and follow-ups with a lot of prompting messages in the future. If they encounter problems down the road, the support team will simply tackle them, as a result, that customer’s data is quickly obtainable.
5 best free Sales Prospecting Tools in 2022
Building a prospect list is an important stage in sales. Users have to find out whether a prospect is a good fit for their business, how to approach them, and ultimately determine them to become a buyer. These sales prospecting software companies will help users do that faster with more accuracy. Users should also focus on creating a prospecting system. The best sales prospectors have a trustable process that they can execute their work every day to generate a good supply of leads. This software can also help users to create this system. Here are the top 5 free sales prospecting tools that can surely help its users to accelerate their growth.
FindThatLead
FindThatLead is a sales prospecting tool that helps organizations, startups, and agencies to grow their lead and sales overall. users can use FindThatLead to create customers’ lists without
copy-pasting or scrapping. FindThatLead is a sales prospecting tool that involves lead search, and email verification features. This tool also has a feature of a Google Chrome extension and find email addresses on any website or LinkedIn profile.
Key features
- Chrome extension is available.
- Prospector: You can build highly targeted lists on any vertical in just a few minutes by choosing a few variables for your ideal buyer persona.
- To add Google sheet: Use this software to upload a CV with the name and domain to find the emails in the list automatically.
- Bulk domain search.
- Bulk Social profile search: Upload a CSV file with LinkedIn or Twitter URLs and we can give you a full list of emails.
- Email verifier: Paste an email and we’ll tell you if it is the right one.
Pricing
Their Basic plans are free of cost. Users don’t have to pay anything for their basic features. For the more advanced features, users need to sign up for one of their paid plans.
Google Alerts
Google Alerts is a content amendment detection and sales prospecting tool which can facilitate analysis and prospects. The tool tracks the workflows of an organization throughout the new web portal. This can be very helpful in tracking the growth and size of an organization and its financial as well as investment status, and also the lunch of any new product.
Key features
- Google Alerts can be used to search for any keyword in different web sources, including blogs, forums, news sites, and other platforms.
- Alerts frequency selection on a daily, weekly, or monthly basis.
- Real-time alert tracker that tracks everything that users want to track.
Pricing
The tool is entirely free to use.
Skrapp
Skrapp is a sales prospecting and email verification tool that helps sales professionals build a simple path of prospects and verify their email addresses. It will be significantly helpful to verify the email addresses of prospects to stretch out their campaigns.
Key features
- Domain search to find verified email addresses of prospects linked to a particular web domain or company.
- Google Chrome extension
- Account-Based Marketing
- Content Marketing
- Conversion Rate Optimization
- Customer Data Platform (CDP)
- Demand Generation
- Digital Analytics
- Email Marketing
- Event Management
Pricing
It has a basic plan which is free for its customers up to 150 searches within a month for a single user. Paid plans begin at $49/month for two users and include features such as data export, LinkedIn search archiving, and list cleaning.
Hunter
Hunter is a site and Google Chrome extension that finds email addresses of any domain. It also provides a score ranking how likely it is to be an active address. Even if users can’t find a specific prospect’s email address, Hunter provides the format domain email addresses use so users can guess what their target’s contact details would be. This software searches for mail addresses across the web using filters like organization name or designation. If the mail address of a customer is not available on the internet, it uses the mail address of the lead organization to find out the mail address of the customer.
Key features
• Domain search for finding email addresses.
• Email verification for authentication for the mail user is genuine or not.
• Google Chrome extension
• Searches & Filters. Multiple searches and filter options are available.
• Mail Functions
• Project Management
• Manage Data
• Views & Dashboards
Pricing
It has also its basic free plans which include its limited search as 50 per month. Premium plans begin at $49/month and permit every access this software offers like domain search, connecting up to many mail accounts to send emails.
Apollo.io
Apollo.io is a prospect searcher that helps sales professionals to find customers at organizations across the globe. Users can apply filters such as industry, designation, and employee, and the tool searches different platforms and digital databases for people who fit the description. Once the prospects are shortlisted, the tool also verifies their email addresses and allows users to send a templated email to them.
Key features
• A global database of a lot of databases
• Integration with third-party applications
• Job change alert
• Lead Scoring
• Content Management
• Call Monitoring
• Workflow Management
• Email Automation
• Performance Analytics (Sales)
• Team Management
Pricing
The free plan includes access to the database, email, and starter filters. It also offers premium plans including advanced filters, automatic mail workflows Paid plans that include features such as advanced filters, automatic mail workflows, and its starting price is $32/user/month.
Conclusion
A sales representative’s job is to put forward the best prospects about the product that will increase the sales and help them reach the target. But it is not child’s play and it’s also not always easy. However, it is important for long-term growth. For this reason, most of the sales teams depend upon B2B sales prospecting tools that help move faster, gain intelligence better, engage prospects, and close more deals.
Sales prospecting tools can be used for automating multiple tasks. The tools mentioned above can help users increase their efficiency and connect with more customers in less time. They can also help users make more deals and bag better opportunities.
In this article, we have listed the 5 best platforms available for sales prospecting. It allows them to keep a tab on the sales data that are essential to know a prospect’s intent. Sales reps can use this software to understand their customer needs better. Users can explore the above-mentioned free tools to understand the feasibility of sales prospecting in their business before investing capital. In addition, Users can also look into sales engagement software for improving sales and customer engagement. For more information, you may connect with us at SaaSworthy.
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