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Last week in SaaS #1: what the year 2020 holds for the industry, SaaS pricing strategy and more

2019 not only marked the end of a decade, but also a year that changed the retail industry forever, as Salesforce reckons. And 2020 is expected to be a pivotal year for the SaaS industry as experts suggest that it's a time when SaaS services will go mainstream and we'll be seeing even more innovative ideas. So it makes sense to begin the first edition of our newsletter with a look at the predictions for the year. 

5 SaaS trends for 2020 
From the rise of no-code / low-code tools to software developers moving beyond their core teams in SaaS companies, the author of the article foresees some interesting changes ahead. 

SaaS 2020 Trends: Customer retention lies in engagement, partnership, and nurturing the P2P community 
While the market is growing, this article suggests that SaaS companies need to consider customers as partners. This will help them find potential gaps and make their services have better user-cases for users. The piece further goes on to suggest that customer success metrics should also be tracked. 

SaaS in the spotlight as startup opportunities abound for entrepreneurs in India 
India, which is among the most populated countries in the world, is also riding on the SaaS boom. A lot of startups have ventured into this nascent segment, disrupting age-old companies while companies like Freshworks and Zoho continue to be the pioneers in this space. 

Funding 
SaaS startup HighRadius becomes 2020's first unicorn, raises $125M in Series B from ICONIQ Capital, others

[IN NUMBERS] SaaS is now a $100-bn market 


Must reads 
How to think about SaaSOps security: It all starts with user interactions
In the world of data, the most significant aspect is data security - something that many people miss out on. But before thinking about that, it's important to know what kind of security, and this article indicates that it all starts from how users interact with your service. 

Netflix quietly perfected their pricing. Here’s what you can learn 
For a SaaS service, pricing is perhaps the most contentious decision. Make it too low, and there are chances that you're giving away your service at a loss, and make it too high, and you're alienating potential users. So this article definitely gives a perspective of how Netflix managed its price increase and what SaaS startups can learn from it. 
Also read: How to Find Your SaaS Product’s Best Value Metric 

Why your SaaS customer churn metrics are probably wrong 
Along with having the right pricing, ensuring customer retention is also an important factor to ensure revenues. So how should you measure churn rates and what should you learn from it? Well, this article does serve as a good starting point. 

Watch  
The Beginner's Guide to Content Marketing in 2020  
Wondering how to reach out to your customers through content? This video will give you all the points in an easy-to-follow manner. 

Listen  
SaaStr Podcasts for the Week with Crossbeam and Podium 


Give your feedback to the newsletter by simply replying to this email. Also, let us know what you specifically want to see in the subsequent editions. 

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