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Last week in SaaS #2: startups riding the wave, fundraise and more

We're into the first month of 2020 only and the SaaS space is already bursting with a lot of action, especially in terms of fundraises. So let's jump right into the second edition of Last Week in SaaS. 

This Chennai-based SaaS startup helps boost sales for small eCommerce businesses in the US, Europe
While Amazon dominates the eCommerce segment, many small e-tailers are looking to increase their sales. Enter TargetBay which helps them collect reviews, send AI-based emails as well as improving the product discovery. 

Fundraise 
Hotel SaaS SiteMinder joins unicorn club 
The unicorn club in Australia has just welcomed another startup. Dubbed SiteMinder, it's a SaaS play for hotels in the burgeoning online accommodation industry, which the company claims have grown 11 percent annually in the last 15 years. 

Pune-based SaaS startup ExtraaEdge raises $700k in Pre-series A round from Sprout Venture Partners, others 
https://yourstory.com/2020/01/pune-based-b2b-saas-startup-extraaedge-raises-700k 
Aimed at educational institutions to help them with student registration to automating marketing and having a full-fledged CRM, ExtraaEdge acts as a one-stop suite. It also uses data analysis to automate sales and leads processes. 

Listen 
CinchShare: How a Stay at Home Mom Built a $5M ARR SaaS Company – with Jennifer Johnson 
Who says that you need to plan it all out before starting a business? Listen to the story of CinchShare which makes it easier for anyone to schedule Facebook posts, and how it reached impressive revenue numbers. 

Watch 
Taking a $4B Company from Consumer to B2B with Pluralsight 
Usually, companies (specifically in this space) are either focused on B2B or B2C niche, however there are a few which are able to cater to both, and Pluralsight is one of them.

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