Customer Advocacy Software is intended to aid a company’s marketing, sales, and customer satisfaction activities. It enables a business to leverage social proof from its current base of devoted customers. This social evidence is used in prospect communications and during new client onboarding. This might help to enhance brand awareness naturally.

Referral marketing software and consumer ratings and reviews software are both related to customer advocacy software. Various products on the market aim to increase employee brand advocacy. These are utilized in the recruitment process as well as to manage the brand’s reputation. 

The benefits of Customer Advocacy Software

Customer Advocacy Software
Source: Software Advice

Customer Advocacy Software is not the same as advocacy platforms for non-profits or political grassroots campaigns. Businesses across a wide range of industries use products in this category. The software can aid in the acquisition of new customers, the development of brand identity, and the engagement of loyal users. 

Some brand advocacy software applications create customer referral programs with tracking codes that can be tracked from a dashboard. Others have platforms that make it easier for consumers to spread a company’s content and marketing narratives and even reward them for doing so. Although there are a few products that provide platforms for engaging both employees and customers, most brand advocacy software is focused on either customer advocacy or staff advocacy.

Customer Advocacy Software, also known as Advocacy Marketing or Referral Marketing software, allows businesses to empower their customers to disseminate their message, content, or products through word-of-mouth. Customer advocacy software tools assist marketing, sales, and customer service teams in gathering references and testimonials for use with prospects. Customer advocates are eager to share anecdotal evidence about their product and service experiences, and customer advocacy software tools can help with this. Additionally, Customer advocacy software can be used to encourage businesses to participate in product testing, feedback, and news sharing.

Highlights of Customer Advocacy Software

  1. Sharing on social media

Customers can become brand ambassadors by sharing material from users’ websites or social media on their networks.

  1. Customer references

Customers can provide a reference statement or a testimonial about their experience with users’ products or services. This statement can be used on social media, users’ websites, or in presentation decks.

  1. Customer testimonials 

Sometimes known as case studies are similar to quotes in that they reveal a customer success story in greater depth. Users’ sales teams can use a collection of case studies to supplement a pitch deck.

  1. Reviews

Customer input on a certain product or service a user provides is referred to as reviews. They can include information about users’ company’s customer service and be advertised online.

  1. Referrals

When a customer advocate personally suggests a users’ product or service to a colleague, this is known as a referral.

  1. Engagements 

Engagements as a speaker inviting consumers to speak at users’ company’s events, such as conferences or webinars, may be a powerful form of advocacy. It’s also an opportunity for users’ customer brands to be promoted.

  1. Advisory boards for customers

Customer advisory boards are made up of ten to fifteen senior executives from customer businesses. Customer advisors provide vital insight into the priorities and direction of users’ companies in the future.

What are the key features offered by Customer Advocacy Software?

  • A single point of contact for all advocate interactions.
  • Discussions that matter, are driven by the community.
  • Segmentation should be used to provide individualized experiences.
  • Gamification is used to bring a sense of fun and competition to a project. 
  • Users may adjust the branding to match the style and feel of the users’ firm. 
  • Reporting and analytics to demonstrate ROI, gain buy-in, and improve performance. 
  • Fulfillment is rewarded. 
  • Capabilities for mobile and embedded Integrations with other marketing applications.
  • Functionality for referring others.

What are the major advantages of customer advocacy software?

Following are ways in which customer advocacy software benefits users:

  • Increasing brand awareness.
  • Increasing word-of-mouth referrals to increase customer engagement (also known as inbound leads).
  • Reducing the time, it takes for a sale to close.
  • Peer-to-peer knowledge exchange makes the onboarding process easier.
  • Idea generation to support customer-centric product development.
  • Employee morale can be improved.

How does Customer Advocacy Software help businesses?

Customer advocacy software allows users to generate business analysis reports of the market based on geolocation. It highlights the consumption of the product/service within each region as well as the factors affecting the market within each region. The report also provides opportunities and threats faced by vendors in the global Customer Advocacy Software industry. It identifies the region and segment that is expected to grow the fastest.

The business analysis report contains detailed company profiles of the top market players, which includes a business overview, corporate insights, product benchmarking, and SWOT analysis. It also assists customers in identifying and engaging with an advocate among their loyal consumer base. Based on the needs, the customer advocacy software can be segmented for a more tailored approach to the advocates.

Customer advocacy software acts as a central repository for all social and internet proof and makes it available for users to use in their businesses. Hence, it helps improve customer engagement, sales, and revenue generation. In addition to the discussed aspects, customer advocacy software also helps in the following: 

  • Management and direction of community-driven debates. 
  • A solution to a variety of advocacy channels, including Facebook and blog articles.
  • Aid in the creation, marketing, diffusion, and tracking of campaigns.

What are the different types of customer advocacy software?

Customer-led advocacy or employee-led advocacy offers the two most common software solutions. 

  • Cloud-based
  • On-premises

It can be primarily segmented on the basis of product type which includes the following end-user tools/applications:

  • Enterprise Propaganda
  • Government Election
  • Organize Fund-raising

5 best Customer Advocacy Software

Following are the top 5 platforms of customer advocacy software that users can explore in 2022. The products on this list are ranked based on the features offered and customer feedback.


Influitive is a consumer marketing platform with all the bells and whistles. To activate clients and put social proof at users’ fingertips, Influitive combines smart segmentation and engagement mechanics. The Influitive platform will give actual outcomes and measurable ROI, from video testimonials and third-party reviews to referrals and references.

Key features

  • Tracking activities
  • Management Advocacy
  • Management of Guests
  • Management of Badges
  • Management of a Campaign
  • Management of Churn
  • Management of communication
  • Management of the Community
  • Management of Contacts
  • Creating Content
  • Customer Advocacy CRM Content Management
  • Discussions / Forums about Customizable Branding


Pricing is decided by the feature set that users require to execute their intuitive program. To learn more, a user needs to speak with an expert.


  • Excellent customer success team; they are vested in their clients’ long-term success.
  • It’s simple to create a community that benefits both businesses and customers.


  • It’s not easy for new users to learn how to use the software.
  • Tango Card’s integrations are a pain to deal with when there’s a problem.


Birdeye is a customer experience platform that is all-in-one. Over 80,000 businesses use Birdeye daily to generate new leads through Listings, Reviews, and Referrals, convert those leads into customers with webchat and payments, and delight those customers through Assessments, Ticketing, and Insights – all in one place.

Key features

  • Intelligence on consumers
  • Reporting
  • Monitoring of the Media
  • Communication
  • Management of Listings
  • Performance
  • Search Engine Optimization for Local Businesses


Birdeye does not provide pricing details. This is a normal procedure for software manufacturers and service providers. To get the most up-to-date rates, users must contact Birdeye.


Birdeye is a simple piece of software that aids in the automation of various customer support jobs. Customer support and onboarding employees have always been courteous and prompt in responding to any issues. The dashboard and mobile app are both functional.


Birdeye’s price is a tad on the high side. There are other options available to a firm that are less expensive and provide equivalent value.


Yotpo is a prominent eCommerce marketing platform that assists thousands of forward-thinking enterprises in growing their direct-to-consumer businesses. Data-driven solutions for reviews, loyalty, SMS marketing, and more are all integrated into our single-platform strategy. 

Yotpo empowers brands to develop smarter, higher-converting experiences that ignite and maintain consumer relationships. The software works with all of the technologies that users use daily, including Google, Instagram, the most popular eCommerce platforms, and the rest of users’ IT stack. With offices in New York, London, Boston, and Tel Aviv, Yotpo is a Forbes Cloud 100 firm.

Key features

  • Consumer Intelligence
  • Reporting
  • Media Monitoring
  • Collection
  • Moderation
  • Use Cases
  • Administration
  • Display Options


Users can choose from a variety of price alternatives based on their needs. The seller must undergo final cost discussions to purchase Yotpo.


Yotpo makes it simple to use reviews on all platforms. Yotpo lets users maximize the value of customer evaluations across the board, from the website to emails to social media. Its setup is simple, and the interface is simple to use.


Because of the volume of data displayed on the screen, it may take a while to load. As a result, a strong internet connection is recommended. More flexibility in the style of review emails is required.


NiceJob makes it simple to become a top-rated company. It’s a reputation management tool that helps customers expand their businesses by attracting more leads and closing more transactions. It is accomplished by automating the process of collecting reviews and recommendations from users’ customers and using them across all marketing channels to enhance conversions, minimize customer issues, and assist users in becoming top-rated businesses.

Key features

  • Social Management
  • Reports & Dashboards
  • Social Analytics
  • Consumer Intelligence
  • Reporting
  • Media Monitoring


NiceJob is available in three different pricing editions, ranging from $75 to $175. NiceJob is also available for a free trial.


NiceJob is incredibly easy to use. The software is straightforward to use, and sending a review request to clients is a breeze. It’s also helpful to be able to attach job images to reviews.


It permits customers to post reviews to NiceJob if they do not want to post them elsewhere. It has been discovered that many consumers prefer to publish their reviews to NiceJob rather than Google, which does little to enhance users’ internet ratings.


One of the most popular referral tools for e-commerce sites is ReferralCandy. Users can automate their referral program, track outcomes, and eliminate fraud with ReferralCandy. Users can connect ReferralCandy to popular e-commerce platforms right away (Shopify, WooCommerce, BigCommerce, Magento). There’s also a bespoke API and complex integrations. Other marketing platforms, such as AdRoll, Klaviyo, Mailchimp, Google Analytics, ReCharge, Fomo, and others, can be integrated with ReferralCandy.

Key features

  • Multi-channel Promotion Tools
  • Automatic Reward Distribution
  • Revenue and Engagement Tracking


The premium version starts from $49/month, whereas the enterprise version starts from $3,999/month


It’s simple to get started with Referral Candy, and it’s also simple to share an affiliate code. It gives the option of paying a predetermined sum each month and does not take a percentage of users’ sales as a fee (like GetAmbassador). It’s incredibly scalable as a result.


There could be a method to have affiliate codes that are individual to each page. Users can’t create numerous URLs referring to different homepages on the same site.


Customer advocacy software products allow users to manage their throngs of devoted customers and fans with ease. Users may automate practically all of the campaign’s processes and sit back and watch as leads, sales, and purchases pour in. In this article, we discussed the different aspects of customer advocacy software that users should understand before diving into its operation. We also discussed the top 5 pics of customer advocacy software that users can explore in 2022. In case you have any further questions, kindly connect with us at SaaSworthy.

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