From SEO to PPC ads and social media initiatives, marketers work hard to increase traffic to their websites. When it comes to capturing and converting visitors when they arrive on your website, the true difficulty begins.
Converting hard-won traffic is not just a major issue for marketers, but it’s also a key priority.
Lead generation is the single criteria used by 67% of firms to determine content success.
Capturing leads is an important part of developing an effective lead generation strategy. This crucial step is all about gathering key contact information and data on your potential buyers.
We’ll go over the best practices and methods for converting and capturing leads on your website and the best practices of the lead management platform, here!
What is Lead Capture Software?
Companies utilise lead capturing software to uncover new sales prospects. Because most markets are extremely competitive, businesses must constantly seek new business possibilities to stay ahead of the pack. Salespeople utilise lead capture software to find new clients by combining data from numerous sources such as direct leads, sales reps, marketing practitioners, and customer service agents.
The first phase in the sales process is to capture new business possibilities. Companies must employ various lead generation solutions, such as lead mining, lead scoring, and lead intelligence, as well as sales performance management and sales intelligence, in addition to lead capture software, to convert opportunities into actual sales.
Table of Contents
Highlights of Lead Generating Software
A product must meet the following criteria to be considered for the Lead Capture category:
- Provide tools for creating and managing customer lists based on information acquired about them.
- Allow users to collect leads via a variety of devices and from a variety of sources, including email, websites, social media, and events.
- Include tools for quickly exporting and importing lead data to and from a variety of formats, such as plain text, spreadsheets, and other databases.
- To move lead data between sales and marketing software packages, and integrate with them.
Features of Lead Generation Software
- User-friendliness
In general, software solutions can be fairly difficult to utilise.
Customers may find it difficult to set up and learn how to use the software if the company providing it does not have the resources to allocate a single account manager to each customer.
Time is money in the corporate world.
If the programme is too complicated, companies will waste time attempting to find out how to use it. And the time squandered may have been better spent on activities that would have generated more cash.
- Scalability
Good lead generation software should be able to keep up with your growing operations and assist you in easily growing your contact database. They should be able to hold a lot of information about customers and leads.
- Feature of analytics and reporting
A good lead generating solution should include a dashboard that allows users to see the results of their lead creation activities in real-time.
These insights assist firms in identifying successful strategies so that they can expand on them and achieve better results.
Now that we have understood what a lead generation software is and how it can help you, let us look at some good options for Lead generation software to choose for your company
Top 7 Lead Generation Software
Leedfeeder
Leadfeeder is a B2B website visitor analytics tool that assists businesses in generating more leads. The programme assists businesses in identifying corporations and individuals who visit their website, as well as how they found them and what they are interested in. By eradicating bots, ISPs, and other ineffective traffic, Leadfeeder generates high-quality leads. Capturing leads and converting visitors who visit the user’s website, improves the number of sales in businesses. It enables businesses to reply to leads rapidly, assisting them in closing the sale. The software also assists in analysing which material is most effective in engaging visitors and then presenting them with the most relevant information and items. To increase revenue, the sales staff benefits from focusing on the prioritised leads. Users are informed by Leadfeeder.
Features of Leedfeader
- Contact Import
- Export Reports
- Lead Scoring
- Tracking
- Lead Segmentation
- Lead Capture
- Lead Database
- Technology
- Scheduled Alerts
- Visitor Insight
- Lead Source Tracking
- Scraper for Emails
Pricing Model: There is a free and trial mode available. The premium option starts from $63.
Lead Forensics
Lead Forensics is a B2B lead creation software that assists organisations in identifying the contact information of anonymous website visitors to expand their sales pipeline. By swiftly detecting firm names, contact information, demographics, search behaviour, and financial data, the programme aids in the identification of leads in real-time. With its auto-assign leads and multi-criteria lead score, users obtain a competitive advantage in the market. It also keeps them on top of things by sending them fast notifications, flagging their dream consumers, and customising their portal for ease of use. To accelerate their online ROI, Lead Forensics combines the next level of digital analytics with sales-ready leads. It converts anonymous traffic into leads and tracks customer behaviour throughout the online store, from the first click to the final sale.
Feature of Lead Forensics
- Lead Scoring
- Contact Import-Export
- Reports
- Lead Capture
- Lead Database
- Technology Tracking
- Lead Segmentation
- Visitor Insight
- Lead Source Tracking
- Scheduled Alerts
- Email Scrapper
Pricing: A Free Trial model and, Quotation Based model are available.
Leadfuze
LeadFuze is a sales, marketing, and recruiting prospecting application that allows users to match and verify real-time corporate information across millions of profiles and companies. It matches and verifies emails, mobile numbers, social accounts, and more using third-party data providers and its AI-based technology. With hyper-targeted lead searches and genuine contact data, the technology aids salesmen. It also automates list development so that salespeople may spend more time talking to prospects instead of hunting for them. Apart from de-duplicating leads, LeadFuze may be coupled with CRM and workflow systems. It allows businesses to access potential profiles from social media sites such as Facebook, Linkedin, and Twitter. The management can also acquire more information on the generated leads that are relevant to their expertise and work.
Features of Leadfuze
- Lead Capture
- Lead Database
- Unlimited Lists
- Account-Based Search Filters
- Market-Based Search Filters
- Fuzebot List Build Automation
- Ignore Lists
- Export to CSV
- De-Duplication
- Integrations
Pricing: the starting package is $132.2/ month.
Albacross
Albacross assists your sales staff in generating leads by revealing who is visiting your site each day. You may use Albacross to find out the current contact details (GDPR compliant personal email addresses) of both companies and individuals who have visited your website, as well as obtain tips on how to approach these potential customers to close a sale. Albacross generates sales intelligence reports that describe which pages these individuals have visited and how many times they have viewed them. This data allows salespeople to reach out to customers in a more personalised way. All you have to do to get started with Albacross is insert the tracking script it supplies into your website’s backend code.
Features of Albacross
- Discover Website Visitors
- Segment & Qualify Leads
- Contact Prospects Directly
- Personalize the website for each visitor
- Account-based marketing
Pricing: quotation based
Leadsbridge
LeadsBridge is a dependable platform that allows users to link their CRM with their digital advertising plan to optimise and grow ROAS. It integrates more than 370 products with the most widely used advertising platform and lead generation sources. This programme can assist in bridging the gap between advertisements and sales funnels. According to statistics, this platform is used by a number of firms to automate their marketing and sales workflows. Simple strategies are used to sync lead ads, audiences, and offline conversions in the software. In addition, there are over 370 tools to pick from, all of which make it simple to connect, automate, and sync leads and contacts. It is one of the few free lead generation tools. Remarketing efforts can be made more effective by automatically updating the audience with CRMs. This programme is beneficial.
Features of Leadsbridge
- 100 leads per month
- Synchronization in real-time
- Compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
- Lead Ads on Facebook
- Lead Ads on Instagram
- Forms for Google Ads
- Forms for YouTube Ads
- LinkedIn’s Generation Forms
- 300+ TikTok Lead Generation Integrations with CRM
- Ad Accounts with No Limits
- Auto-failure and resynchronization
- Help centre for alerting and debugging
Pricing: There are three pricing models
Free, Pro and business. Pro starts from $22/month.
Conclusion
Lead generation should not be considered a stand-alone activity; rather, it should be integrated into the whole workflow of the company. It implies that leads must be fostered and qualified. According to Gartner, 70 % of leads are lost due to inadequate follow-up.
Online business models are always changing, as are customer behaviours and the channels they use to conduct research, make purchasing decisions, and ultimately purchase. This makes lead generation a crucial part of any business.
We hope that this list has provided you with the additional knowledge you require to make a better-informed decision for the best lead generation software for your company!
In case you have any further queries, kindly connect with us at SaaSworthy.
