Advertising has always been one of the best ways for marketers to showcase their products and services. Whether you are online or offline, you are always surrounded by advertisements. It is believed that on average, you will witness anywhere between 4,000 to 10,000 advertisements in a day! But are these ads really working in favor of the marketers? Not really! In fact, the more they are exposed to ads, the more people tend to ignore them. From completely ignoring offline ads and going about their routine to using ad blockers against online ads, there are several methods that people use to ignore all the ads surrounding them.
So, how can businesses successfully boost their website sales and engagement? One of the best ways to do so is to include social proof in your advertisements. In this post, we will explain what social proof marketing is, the benefits of using it, the different types of social proof marketing that you can explore, and a detailed guide on the six best social marketing proof software to use in 2022.
Table of Contents
What is Social Proof Marketing?
Social proof is widely considered a psychological phenomenon where people tend to do what others are doing because it seems to be socially acceptable by others. Social proof marketing is a modern technology that helps in showcasing your customers’ positive actions on your website, app, brand, etc. This marketing technique works by showing potential customers how other existing customers are already using your products and services and enjoying them.
Today, the majority of people go ahead with a product/service only after looking at the reviews which further emphasizes the importance of social proof marketing. Its soaring popularity has resulted in the emergence of social proof marketing software which makes it easy for businesses to successfully use and implement social proof marketing to boost their sales and engagement.
Benefits of using Social Proof Marketing Software
Apart from offering you the opportunity to generate more sales and revenue, some of the other benefits of using social proof marketing include:
- Increase your brand credibility
- Gain more trust from your website visitors
- Optimize your landing pages
- Optimize your high-converting pages
- Convey your product or service’s value in a better and more trustworthy way
Types of Social Proof
Traditionally, there are six different types of social proof:
- Case studies
- Testimonials
- Reviews
- Social media
- Trust icons
- Data/Numbers
Any of these six traditional social proof marketing styles can work for you and your business; however, if you want to stand apart from the crowd, you can also try out any of the below three non-traditional social proof marketing:
- Storytelling
- Implied
- Activity
Top 6 Social Proof Marketing Software
To make it easier for you to start implementing social proof and gain successful returns, we have listed down the top six social proof marketing software so that you do not have to go through hundreds of them before finding the one that best suits your requirements.
1. Proof
Proof is one of the oldest social proof marketing software which has successfully helped businesses of all sizes and types to boost and grow their online business. This software offers a wide range of features that help in monitoring and displaying the total number of visitors who have recently signed up, made a purchase, viewed your entire site or specific pages – all in real-time. It also comes equipped with customization options for your social proof notifications, data collections, etc. Proof is an easy-to-install software and also offers multilingual support for your push notifications.
Features
The key features of Proof include:
- Recent activity
- Hot streaks
- Live visitor count
- A/B testing
- Conversion tracking
- Audience targeting
- Statistical analysis
- Lead capture
- Rules engine
- Custom styles
- Templates (pop-ups)
- Reporting (pop-ups)
- Mobile responsive
Pros
- One of the key advantages of using Proof is that it requires just basic coding experience to install and set up the software.
- The learning and training support provided for using Proof is simple and effective.
Pricing Plan
- Basic – $24/month/billed annually
- Business – $108/month/billed annually
- Premium – $166/month/billed annually
- Platinum – $249/month/billed annually
- Enterprise – Custom pricing
Alternative
If you wish to explore some alternatives, you can check out:
- Fomo
- ProveSource
- Proof Factor
2. Fomo
Content publishers and eCommerce stores looking to boost their business should check out Fomo – an effective social proof marketing software that can successfully boost your website’s sales and engagement. This is a cloud-based software that can be used by businesses to display key activities of their website including recent customer activities, such as sign-ups, purchases, registrations, etc. You can either take advantage of the various templates and display rules offered by the tool or customize and create your own templates, page rules, custom notifications, filters, etc. This social proof marketing software uses machine learning to optimize as well as offer customization options for businesses to convert their leads into sales. Fomo also offers multilingual support and more than 50 integrations.
Features
Fomo offers the below key features:
- A/B testing
- Geotargeting
- Reporting/Analytics
- Visual notifications
- Web notifications
- Performance metrics
- Live visitor count
- Rules engine
- Lead capture
- Custom styles
- Recent activity
- Templates (pop-ups)
- Conversion tools
Pros
- Fomo’s social media plugin helps in automatically creating social media posts whenever a conversion takes place on your website.
- One of the key advantages is the limitless customizations offered by the tool.
Pricing Plan
- Starter – $19/month
- Essential – $39/month
- Plus – $79/month
- Advanced – $199/month
Alternative
Some of the top alternatives for Fomo include:
- Nudgify
- TrustActivity
- WPfomify
3. Provely
Compared to some of the other top social proof marketing software, Provely is new to the market; however, it offers all the required features and functionalities that you would expect in such a platform. This is a great platform to successfully boost your sales conversions and can be used by businesses of all sizes and types. According to their official website, it will take businesses just two minutes to set up Provely and you can increase your conversions by 250%! This marketing platform offers three campaign types – live (real-time notifications), rotate (switch between notifications from different periods of time), and past data (notifications of past activities). Similar to the other top social proof marketing software, Provely also offers various templates and customization options that you can use to customize your pop-up notifications. This tool can also be integrated with ClickFunnels, WordPress, InstaPage, Shopify, etc.
Features
Some of the key features offered by Provely include:
- Web notifications
- Live visitor count
- Conversion tools
- Templates (pop-ups)
- Reporting/Analytics
- Localization
- Rules engine
- Mobile responsive
- Custom styles
- Recent activity
- Lead capture
Pros
- Provely is compatible with all types of websites and allows analysis of an unlimited number of visitors.
- You do not need to possess any coding experience to install, set-up, and use Provely.
Pricing Plan
- Basic – $8.08/month/billed annually
- Pro – $12.25/month/billed annually
- Ultimate – $16.41/month/billed annually
Alternative
You can also check out the below Provely alternatives:
- Proof
- Fomo
- Proof Factor
4. WPfomify
If you are specifically looking for a social proof marketing solution for WordPress, you can check out WPfomify. This tool offers a wide range of features that can successfully boost your sales, conversions, and revenue. You can use the software to display real-time activity, client reviews, subscriber activity, etc. This easy-to-install tool also includes robust integrations with various email marketing services and WordPress plugins. WPfomify can be used by businesses ranging from small to medium to large enterprises. One of the key USPs of this tool is its notification bar which can be set up as a countdown timer as well.
Features
Some of the key features offered by WPfomify include:
- Live visitor count
- Recent activity
- Conversion tools
- Reporting
- Mobile responsive
- Templates
- Lead capture
- Custom styles
Pros
- WPfomify offers granular targeting which allows you to be in complete control of who views the notifications, when, and from where.
- You can easily customize the tool to ensure that it matches with your website’s branding.
Pricing Plan
- 1-Site License – $99/billed annually
- Unlimited Sites – $299/billed annually
- Lifetime License – $399 (one-time payment)
Alternative
Below are the top three alternatives for WPfomify:
- Fomo
- ProveSource
- Proof
5. ProveSource
ProveSource is another effective social proof marketing software that can help businesses successfully boost their conversion rate and build customer trust in their products and services. This tool has an easy-to-use interface and offers four types of social proof notifications. ProveSource offers the option to create new social proof notifications using tabs that come with a specific number of options. If you wish to make your social proof notifications more fun and engaging, you can even add GIFs. Also, you can easily customize various elements, such as notification icons, links, texts, title color, etc. You can also take advantage of their robust analytics dashboard. ProveSource allows you to launch multiple notifications at the same time, and control the display time, speed, and delay of the notifications. Also, the tool only displays verified and authentic conversions.
Features
ProveSource offers the below key features:
- Lead capture
- Rules engine
- Live visitor count
- Recent activity
- Localization
- Customization
- Templates
- Dashboard
- Reporting
- Mobile responsive
- 100+ integrations
- Auto tracking
Pros
- ProveSource has an extremely easy to use interface which is one of its key USP.
- This social proof marketing software has an amazing support team and offers in-depth documents and guides for using the tool.
Pricing Plan
- Freemium
- Starter – $18/month/billed annually
- Growth – $45/month/billed annually
Alternative
If you want to check out some alternatives for ProveSource, you can take a look at:
- Provely
- Fizfy
- crowdy.ai
6. Yotpo
Yotpo is considered as one of the best social proof marketing software which has been specifically designed for eCommerce businesses. This platform offers all the required features and functionalities including review features that allow automatic collection and display of reviews and ratings. Apart from this, you can also create Q&A sections based on user questions. Yotpo can be integrated with Salesforce, MailChimp, Magento, HubSpot, Shopify, etc. The platform uses artificial intelligence to message customers, encourage them to leave reviews, display the reviews at the right time, etc. The tool also offers an analytics dashboard that can be used to measure how the user-generated content impacts the performance of your business. It also offers top-notch security to keep your data safe and secure by being GDPR-compliant.
Features
Some of the key features of Yotpo include:
- Content creation
- Engagement tracking
- Dashboard
- Social media monitoring
- Campaign management
- Review monitoring
- Sentiment analysis
- Response management
- Social media metrics
- Customer review platform
- Customization
- Integrations
- Review forms
Pros
- With Yotpo businesses can target specific audiences who will be more receptive to certain products and services.
- Yotpo can be easily integrated with your website.
Pricing Plan
- Freemium
- Reviews & Ratings
- Growth – $15/month
- Prime – $119/month
- Premium – Custom pricing
- Enterprise – Custom pricing
- Loyalty & Referrals
- Silver – $29/month
- Gold – $249/month
- Platinum – Custom pricing
- Enterprise – Custom pricing
- SMS Marketing
- Growth – $19/month
- Prime – $59/month
- Premium – Custom pricing
- Enterprise – Custom pricing
- Visual UGC
- Free
- Growth – $9/month
- Premium – Custom pricing
- Enterprise – Custom pricing
Alternative
For Yotpo alternatives, you can try:
- Fomo
- Proof
- Proof Factor
Conclusion
We hope this post has helped you gain a better understanding of social proof marketing and how it can boost your website’s sales and engagement. Since different social proof marketing software will offer different features and functionalities, we recommend you analyze them thoroughly so that you can choose the right tool for your business.
You can find information about more such useful tools on SaaSworthy!
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