There are a plethora of small and emerging subscription-based businesses that are in need of Subscription Analytics Software. The features, price, setup, and installation for small businesses differ from those for larger organizations. That is why we at SaaSworthy have compiled a list of the top 8 Subscription Analytics Software for small businesses for you to select from in 2021.

What is Subscription Analytics Software?

13 Best Subscription Analytics Software (November 2021) -

Subscription Analytics Software assists businesses in tracking the effectiveness of their subscription models. Sales teams utilize Subscription Analytics Software to track the efficacy of their sales activity and to uncover new business prospects. This software is typically employed by SaaS software companies that offer their services on a monthly subscription basis. 

Subscription Analytics Software are the ideal automated method for keeping comprehensive track of transaction activity when a customer subscribes to your services. Subscription Analytics Software links to your subscription billing provider, allowing you to track and analyze your data in one place. 

The top 8 Subscription Analytics Software for small businesses in 2021                                                 

Given below in detail, along with their various features and limitations, are the top 8 best Subscription Analytics Software for small businesses that you can use in 2021. All of the software in this list are either free or low-cost options. This makes them suitable for small businesses that cannot afford to spend much on Subscription Analytics Software.

1. ProfitWell

ProfitWell enables subscription products and businesses to generate their recurring income more quickly. ProfitWell aggregates all of the essential indicators, such as customer retention, delinquent churn, MRR, and cohort reports, and can export drill-down information for further research. 

More than 22,000 businesses in over 100 countries use ProfitWell for their subscription analytics needs. ProfitWell is, therefore, SaaSworthy’s top choice as the best free Subscription Analytics Software for small businesses.

The various features of ProfitWell include-

  • It allows users to see how their business did over the course of the year on a variety of scales. These include metrics such as subscriptions, refunds, etc.
  • Its Retain plan combines world-class subscription knowledge with algorithms that analyze millions of data points to re-engage your customers. It also offers APIs for nearly every integration.
  • It also provides a birds-eye perspective of your every customer’s behaviors and assists you in fully comprehending their subscription journey.
  • It allows you to evaluate how little adjustments in yearly subscription, refund, and other factors impact your business’s progress over time.

The limitations of ProfitWell are-

  • Its revenue recognition tool does not work as expected and provides approximate values.
  • The user interface and dashboard need visual improvements and customization options.

2. ChartMogul

ChartMogul is a free Subscription Analytics Software for small businesses that provides real-time data on the most important metrics to help you analyze your business’s success. It transforms raw data from many sources into attractive and simple-to-understand visuals. 

It thereby allows the user to execute studies and derive meaningful insights from customer and revenue indicators. Over 2,000 businesses use ChartMogul for tracking more than 200 million subscriptions. 

The various features of ChartMogul include-

  • ChartMogul gives you a 360-degree perspective of your mobile subscription business’s progress. It automates financial reporting and keeps you up to speed on accounting requirements.
  • You can also use this software to track gross cash flow, refunds, net cash flow, non-recurring revenue, unsuccessful payments, and so on.
  • It provides you with every data about your customer transaction, allowing you to better understand your customers. 
  • It also handles the sales and marketing element, which assesses the retention rate and trial to paid conversion. The average sales cycle duration and retention cohort analysis can also be obtained by the user.

The limitations of ChartMogul are-

  • The integrations with billing software have some bugs.
  • It is challenging to merge invoice data from different sources and various currencies.

3. Baremetrics

Baremetrics is a Subscription Analytics Software for small businesses that provides a comprehensive picture of the business. It is ideally suited for SaaS-based businesses as it displays crucial indicators such as churn rate, lifetime value, net revenue, refunds, etc., in a single dashboard. 

Baremetrics cuts through the clutter to offer the insights you need to make successful business decisions. More than 900 businesses around the world use Baremetrics for their subscription analytics. 

The various features of Baremetrics include-

  • It delivers email reports to you and your employees automatically on a daily, weekly, and monthly basis, keeping you up to speed on your business’s operations.
  • Baremetrics allows you to create customer profiles with all of their information, including their name, address, credit card expiration date, upgrades/downgrades, and whole transaction history.
  • You may forecast business data points like revenue, user counts, and so on, using the business intelligence function in either a linear or exponential format.
  • Baremetrics has its own dashboard that is one click, has zero setups, and offers subscription analytics and insights. 

The limitations of Baremetrics are-

  • The customer support team is not responsive and takes a lot of time to address bugs and other issues.
  • Some of the presented data are not accurate.

4. Chargebee

Chargebee is a cloud-based free Subscription Analytics Software for small businesses that is also distinctive and simple to use. Its services are given as a SaaS plug-and-play solution accessible via the internet on the cloud. With subscription analytics and insight-driven dashboards, you get 360° business visibility. 

Through automated recurring billing, subscription management, and revenue analytics, the Chargebee platform helps subscription-based businesses acquire, maintain, and maximize revenue possibilities. 

The various features of Chargebee include-

  • Its reporting capabilities enable you to examine your revenue from a variety of angles, including product, sales, marketing, finance, retention, and so on.
  • With Chargebee’s major data sources, you may construct your own reports. The sources can be your Chargebee subscriptions, applied credits, payments, customers, invoices, refunds, or even recognized income.
  • You can go beyond the fundamentals of MRR by delving into related metrics such as Average Revenue Per Subscription, Lifetime Value, etc.
  • You can set up alerts for churn reports and get alerted when it exceeds a specific threshold, and investigate recurrent and non-recurring income sources.

The limitations of Chargebee are-

  • It has a poor customer support team that provides delayed responses.
  • The MRR and the recognized revenue that is provided are not accurate.

5. Woopra

Woopra is a subscription data analytics software that records all business activities in real-time. Woopra is the first unified analytics solution used by SaaS, eCommerce, and On-Demand businesses to analyze, engage and connect with customers via data. 

With more than 200,000 users around the globe, it is no doubt that Woopra is one of the best Subscription Analytics Software for small businesses in 2021.

The various features of Woopra include-

  • You can easily track all crucial key indicators such as MRR, ARR, churn rate, client retention, and much more using this software.
  • Its retention reports enable users to monitor what actions customers take over time by displaying how long customers continue to obtain value from the product or service.
  • Woopra’s Customer Journey reports are meant to trace customer journeys step by step, allowing users to observe how consumers move.
  • You can identify patterns in your data without a lot of effort and compare your current numbers to values from the previous week, month, or even year.

The limitations of Woopra are-

  • It can take quite a bit of time to load the data and produce the result.
  • The initial setup process can be time-consuming and challenging.

6. SaaSOptics

SaaSOptics is a cloud-based Subscription Analytics Software for small businesses. SaaSOptics provides a subscription management software with subscription billing, revenue recognition, and comprehensive subscription analytics. SaaSOptics is simple to use, backed by investors, affordable for early-stage businesses and has a simplified installation procedure. 

SaaSOptics handles more than 1,000 businesses globally by eliminating their reliance on dangerous spreadsheets and streamlining financial processes and handles $8 billion in revenue.

The various features of SaaSOptics include-

  • It enables businesses to swiftly obtain reliable SaaS metrics and analytics, effortlessly expand billing and payments, and automate GAAP-compliant revenue recognition.
  • The SaaSOptics analytics engine provides precise and real-time visibility into a monthly recurring rate, yearly recurring rate, churn rate, net revenue, and many more metrics.
  • SaaSOptics’ cohort analysis is a very robust feature that allows you to examine how attrition and retention rates vary over weeks, months, and years.
  • It simplifies CLV (customer lifetime value) depending on whatever segment you specify and provides the information you need to determine which customers are the most valuable.

The limitations of SaaSOptics are-

  • The feature-rich user interface makes it overwhelming and a complex one to navigate through. 
  • Its integration with other software can be buggy and produce inaccurate results.

7. Putler

Putler is a Subscription Analytics Software that provides you with information on some of the most crucial parameters for running a successful business. It provides a simple and interactive subscription dashboard. Its report page also provides subscription statuses such as active, new, canceled, failed, and suspended. 

Putler facilitates easy integration with over 17 sources. This software allows for highly efficient aggregation across numerous businesses, payment gateways, and currencies.

The various features of Putler include-

  • Putler uses RFM (recency, frequency, monetary) analysis to determine the most lucrative clients based on these three criteria. Your customer’s profile enrichment and in-depth segmentation will provide you with crucial information on each of them.
  • It also allows you to forecast the future of your business. The estimated values are calculated using current statistics.
  • It provides you with a subscription report that includes metrics such as ARR, MRR, user churn rate, total revenue, user growth rate, subscription refunds, and much more.
  • It allows you to precisely integrate different data sources, perform error-free transaction calculations, and generate reports. 

The limitations of Putler are-

  • It does not provide data in real-time and provides data only for the previous hours.
  • It can take quite some time to synchronize and import data from external sources.

8. Pabbly Subscriptions

Though last on the list, Pabbly Subscriptions is one of the top Subscription Analytics Software for small businesses in 2021. Pabbly Subscriptions is a cloud-based software that specializes in subscription billing and administration. 

It provides you with insider information on your company’s most productive indicators. It has 17 tiers of paid plans which makes it a suitable and scalable software that can grow along with your small business. 

The various features of Pabbly Subscriptions include-

  • It provides access to sales statistics, which includes sales data such as best-selling products, customer churn rate, average revenue per customer, and so on.
  • Pabbly Subscriptions produces illustrated reports on new subscriptions, active customers, new customers, net revenue, active subscriptions, monthly recurring revenue, and all transactions. 
  • You can analyze these reports further by using sophisticated filters. You can get these reports based on different time frames, such as the last 30 days, this week/month, previous week/month, and so on.
  • You can see all of your business’s profit-generating elements instantly from the dashboard such as payment data, new customers, refunds, and more.

The limitations of Pabbly Subscriptions are-

  • The user interface can be challenging to navigate through.
  • The customer support is not responsive.


We hope that we were able to throw some light on the various Subscription Analytics Software for small businesses available in the market. Weigh the pros and cons of each software and determine which software would be the most suitable for your small business. You should now be able to choose a Subscription Analytics Software best tailored to your needs.
For more informative articles like this one detailing the features and limitations of the top software in each category, visit the SaaSworthy blog.