Influencer marketing has shown exponential growth in recent years. According to a report, the influencer marketing business is expected to reach $13.8 Billion in 2021. Unlike traditional marketing that requires a lot of time and attention, influencer marketing does not have to be labor-intensive. Currently, there are plenty of software options available to make influencer marketing simpler by automating administrative tasks.
The influencer marketing software offers a platform where brands connect with potential influencers for their business. As many as 93% of businesses that are utilizing influencers marketing are now using these platforms for brand marketing campaigns. It not only aids hassle-free business collaboration but also helps in the acquisition of more brand loyalists.
Unlike the tools specified for a particular social media handle such as Instagram marketing tools, the influencer marketing software can be used to manage promotion and sales conversion across several social media platforms at once.
In this article, we will discuss the 15 best influencer marketing software for fetching the maximum benefits of business campaigns. So, let’s start with the list.
Table of Contents
1. GRIN
Grin is an advanced influencer marketing platform that focuses on eCommerce businesses. It operates in organized workflows and provides top-tier marketing management features. This software works well for all-sized organizations.
Grin can be used to discover, manage, and monitor influencers and their online activities. It finds registered users from eCommerce sites and their respective social profiles and shortlists potential influencers. Grin also offers a lookalike function that enables automated suggestions based on selected preferences. The Grin’s database works in integration with YouTube, Instagram, and TikTok.
Using Grin, brands can streamline operations like sending out emails, shipping of products for promotion, payments, and alignment of campaign content based on the requirement.
2. Influencity
Influencity is an automated marketing solution that helps manage brand-influencer relationships. Using the Influencity database, potential influencers can be searched based on their interests, location, language, age, brand affinity, and frequency of interactions with the target audience. It also sorts micro-influencers, macro-influencers, and celebrities for cost-effective campaigns.
In addition, Influencity offers a forecast campaign ROI tool that enables the estimation of expected returns on marketing strategies. This analysis can be used to review current marketing campaigns and improve performance
The Influencity database currently includes more than 70 million influencers from Instagram, YouTube, and TikTok.
3. Post for Rent
Post for Rent provides an all-in-one influencer marketing solution. It offers tools for the identification of potential influencers, contract negotiations, shipping of products, payments, and in-depth campaign analytics. It also provides insight into top-performing strategies to help build and monetize business campaigns.
Post for Rent is a YouTube-certified partner that offers a clean interface for managing and implementing the best strategies. It also allows users to monitor and manage the progress of each published campaign. Some of the major clients of Post for Rent include H&M, HBO, and Nike.
4. CreatorIQ
CreatorIQ is a cloud-based influencer marketing software. It is scalable from small to large-sized organizations. It can scan up to 1 billion social media profiles at a time and sort them based on social media engagement, growth history, and relevance to the brand.
CreatorIQ is powered by Google AI imaging and hence, exhibits excellent visual UI. It supports automated workflows with the ability to drive and track the complete cycle of a marketing campaign.
It also supports real-time reports of ongoing campaigns that can be easily shared across with the team for review and action. CreatorIQ offers a robust security firewall that provides immunity against fraudulent and unauthentic influencers and their content. Major clients of CreatorIQ include Ralph Lauren, Disney, Dell, and Unilever.
5. HYPR
Hypr is an influencer marketing tool that works in integration with Instagram, Twitter, YouTube, Facebook, and Pinterest. It has a huge database with more than 10 million indexed influencers. It performs comprehensive and targeted searches based on campaign requirements.
Hypr allows an automated workflow to find the best-suited influencers for brand campaigns. The Hypr database searches for influencers and target audiences based on their demographic and geographic traits. It also enables ROI analysis of campaigns that helps in strategy optimization.
6. Upfluence
Upfluence is a self-service software best-suited for eCommerce businesses. With more than 4 million influencers indexed on its database, Upfluence enables filtered influencer searches based on their social media engagement rates, audience size, authenticity, posting habits, brand relevance, and more. It also allows eCommerce platforms to analyze and maximize their ROI.
Upfluence is powered by AI tools for automating processes like sending emails, managing negotiations, payments, etc. It utilizes a massive database derived from YouTube, Facebook, Instagram, Twitter, Pinterest, and blogs. Companies like PayPal and Microsoft utilize Upfluence as their influencer marketing platform.
7. AspireIQ
AspireIQ is an influencer marketing software for managing creative communities. It offers in-built tools for scalability including content library, campaign designing, tracking, and analytics. AspireIQ defines a set of standard criteria for creators to fulfill. It is essential for them to pass the criteria in order to view or access any brand campaign. Any influencer that matches the checklist gets included in the database.
AspireIQ offers a tinder-like feature where it suggests influencer matches for specific campaigns. It also supports a centralized dashboard that helps to keep a tab of the online traffic, impressions, and sales conversion. AspireIQ mainly works in integration with YouTube and Instagram and has more than 150,000 indexed influencers to choose from.
8. Traackr
Traackr is a data-driven software that brands use to optimize influencer marketing strategies. This platform is beneficial to streamline campaigns, analyze ROI and drive scalability. With more than 6M indexed influencers, the Traackr database enables filtered searches based on demographic traits. It also ensures influencer’s integrity quotient and content authenticity to avoid fraud.
Traackr is one of the oldest influencer marketing platforms which was introduced in 2008. It has evolved since then and it now specializes in brand-influencer relationship management. Traackr offers specialized tools to track influencer’s content in real-time and their connections beyond the concerned brand. This helps to increase brand reach. Traackr mainly works in integration with Facebook, Instagram, Twitter, YouTube, Tumblr, Pinterest, and blogs.
9. Influence.co
Influence.co helps establish a long-term association with creators by finding and connecting to authentic influencers with organic followings. This increases the chances of sales conversion and aids better reach to the target audience.
Using API, influencer.co enables access to advanced demographics that further specify the search of best-suited influencers. Apart from the features offered by all influencer marketing platforms, this software promotes suggestions, feedback, and inputs from the target audience to know what works best and accordingly optimize marketing campaigns.
10. Mavrck
Mavrck is an influencer marketing platform for enterprise brands. It offers special features that differentiate it from other software in the business. It automatically detects influencer fraud and evaluates brand safety risks. It also provides performance forecasting analysis and helps in the optimization of key performance benchmarks for ensured results.
This platform emphasizes web-bot detection and brand security. It also supports ROI analysis on an enterprise scale that helps optimize campaign strategies for maximum return.
11. BrandBacker
BrandBacker is another software that can help you build your brand with influencers. It drives high-quality original content to help your brand stand out in business. It focuses on popular industry trends and in-depth detailing to reach millions of people through potential influencers.
BrandBacker supports strategies like email newsletters, blogs, and vlogs to increase engagement. This strategy also helps in educating the target audience about the brand services and their benefits. This software promotes influencer reviews to drive sales conversion. It also improves brand discoverability by boosting search engine ranking.
With more than 20,000 influencers, BrandBacker is best-suited for specific niches. This includes beauty, fashion, lifestyle, food, and travel. Some of the major clients of BrandBacker include Johnson&Johnson, Loreal, Finesse, New Balance, etc.
12. NeoReach
NeoReach offers a digital marketing software that works in integration with all leading social media platforms including YouTube, Instagram, Facebook, Twitter, Snapchat, and Pinterest. It provides best-in-class influencer search with API integration, fraud detection, and reporting.
NeoReach uses an algorithm to mine through social media handles and find best-suited influencers for business. Its database consists of over 3 million influencers for business with detailed information about each one of them. NeoReach provides tools that work best for large companies. It offers complete services including influencer searches, campaign design, and analysis.
13. #paid
#paid as a creator marketing software offers features like creators selection, campaign launch, and creator whitelisting, all under one platform. #paid works differently from traditional influencer marketing software as it focuses on high-quality engaging content and finds creators with similar profiles instead of simply accounting for the size of the audience reached. This strategy aids better sales conversion by narrowing the focus on the highly engaging target audience.
Using this software, brands can easily connect with Facebook and Instagram ads managers to push brand-sponsored posts on feeds and timelines of associated influencers. This way the ads appear more authentic to the target audience. This in turn promotes business monetization.
14. Lumanu
Lumanu mainly works in integration with Facebook and Instagram. It provides purpose-built tools that focus on influencer content amplification and whitelisting. It acts as a dashboard for all the associated influencers to convert brand-specific content into Facebook and Instagram ads. These ads are then pushed through influencers’ accounts using Lumanu thereby simplifying the process of content creation and sharing.
Lumanu adds influencers to its database using a CSV import. Lumanu’s influencer manager then sends out permission requests to influencers for authorization. Once this process is complete, Lumanu establishes a one-to-one connection with the influencer’s Facebook and Instagram accounts. It then pushes brand-specific promotions directly on influencer’s feeds through Facebook and Instagram ads managers. Lumanu also offers a SmartBoost manager that automatically searches and suggests target lookalikes based on the selected preferences.
15. Tribe Dynamics
Tribe Dynamics is an influencer marketing software that offers custom filters for extensive influencer and content-data searches. This includes “community filter” to know the top performers, “content filter” to sort the posts showing maximum engagement, and “custom feeds” for seamless campaigning and analytics.
Tribe dynamics also offers an Ambassador Relationship Management (ARM) system that includes:
- Easy-to-use dashboard to track influencer’s content.
- Influencer metrics such as post count and lifetime Earned Media Value (EMV) to monitor brand-influencer relationships.
- Specialized tools to keep track of competitors content and their associated influencers.
With over 230 global brand associations, Tribe dynamics is most popular in the field of fashion, beauty, and lifestyle.
Conclusion
With the increasing popularity of social media handles, businesses are utilizing influencer marketing strategies more than traditional advertisements for better sales conversion.
The influencer marketing software work in integration with social media management tools to fetch maximum benefit for businesses. Apart from the top 15 software mentioned above, there are several other options of influencer marketing software and platforms to choose from.
So, if you need assistance to find the best-suited influencer marketing solution for your business, visit us as SaaSworthy.
