Customer advocacy is in essence, setting the table for the customers to dine at. It focuses entirely on not what is best for the company, but instead, what is good for the customer. The entire purpose of this practice is to ensure the happiness of the customer who in turn will serve as advocates for the brand’s products, thus bringing in more customers for the company. It is simply going out of the way to satisfy the customer to the extent, where they can rely on word- of- the mouth- marketing to get through to the customer’s friends and family.
Customer Advocacy software is software that is designed to provide support to the marketing, sales, and customer success efforts of a company. With this software, the company can be allowed to intensify social proof from existing loyal customers. This proof is brought about by prospects and during the onboarding of new customers.
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Best Customer Advocacy Software to check out in 2021
Customer Advocacy Software enables customers to promote their messages, contents, and products through the word-of-mouth marketing technique by providing them with a set of tools that will guarantee them success through referrals and testimonials.
Customer advocates are always ready to share personal evidence about the products they use and in turn, the customer advocacy software helps in facilitating this sharing process. The software can also be used to motivate companies to be engaged in testing products and sharing information and news about the product feedback and results.
What should users look for?
It is essential to understand that the greatest promoters of a company are not entirely the advertisements and the show, but the word of the customers. Customers tend to talk about their experiences with a brand, and some tend to leave reviews so that they may be able to share the experience that they have faced. In order to achieve a positive review, your customer advocacy software must contain the following pointers-
- The customer rating of the software
- If it is easy to use
- Web- chat feature
- Messaging
- Auto tools
- Appointment making
- User friendly
- Had additional perks and privileges
- Active customer service.
- Trial period.
Additionally, the following features should also be preferred by the user for a smooth operation.
- Personalized access
- Password protected
- Backups and data security
- Cloud facilitation
- Dynamic plugins
- SMS and email integration
Which are the 5 best Customer Advocacy Software for Small businesses?
Following are the five best Customer Advocacy Software for Small businesses. Listed below are also the key features, pricing details, pros and cons for each software so you may find it useful when hunting for the right Customer Advocacy Software.
- Prefinery
Prefinery is a marketing software that helps businesses in boosting their leads through various referral programs. It provides the platform for companies and customer attainment to make individuals aware of their new products and launches.
The platform also provides an easy refer- a- friend program for Saas or a mobile app. It integrates well with several other company websites such as Instagram, WordPress, Squarespace, Webflow, etc. It also offers several closed beta programs that help in testing the market performance of the products. Prefinery helps to generate and deliver unique invitation codes easily and without much hassle. If that is not all, it can also be used to create a waiting list for video game launches that, if referred by customers to their friends, are bound to win a few awards.
The key features of Prefinery include:
- Stateful user flow
- Delivers invitation codes
- Invite- a- friend system
- Advanced form builder
- Email automation
- Remarkable analytics
- A hundred per cent customizable.
- Language controllable
- Mobile friendly
- Powerful User Segmentation
- Exportation and importation of data
- App sync
- API enabled
- GDPR and CCPA Compliance
Technical details
| Support | Online |
| Customer Type | Large EnterprisesMedium BusinessSmall Business |
| API | Enabled |
| Location/ Phone number | Austin, Texas/ + 1(512) 850- 4277 |
| Deployment | SaaS/Web/ Cloud |
| Category | Customer Advocacy Software |
Pros and cons
| Pros | Powerful and versatileGreat for retail companies |
| Cons | There are no models.There is a lack of templates. |
Pricing
Prefinery offers a free trial on the first month of the purchase. It has a starting price of $40.00 per month.
- Incentivit
Incentivit is a referral marketing tool that allows businesses and companies to share their stories and boost the promotion of their products by word-of-mouth marketing strategy. One of the key features for which Incentivit is commonly known for is the software’s ability to support customers they wish to connect via email, phone, or even online chat boxes.
It is this simple feature that allows companies to personalize parameters like rewards, texts, email templates. Users can easily keep referral tracking and email-related notifications related to enrollment, rewards, and reminds that may concern them.
The key features of Incentivit are:
- Unlimited Ambassadors
- Unlimited Active Referral Programs
- 5 domains
- Single Sign-on registration
- Reputation Builder
- Send money to advocates
- Contact importer
- Email notifications
- Pending Invite reminders
- Promo codes
- Mobile optimized
- Custom entry forms
- Can be embedded on any site.
- View and export data
- Sweepstakes
- API
Technical details
| Support | Business hours online |
| Customer Type | Freelancers Large enterprisesMedium businessSmall business |
| API | Enabled |
| Location/ Phone number | Quebec, Canada- J7E 5R4 |
| Deployment | SaaS/ Web/ Cloud |
| Category | Customer Advocacy Software |
Pros and Cons
| Pros | Both parties will be engaged in a referral programThe customers may be delighted to refer the products to their friends and family. |
| Cons | The parties will have to feel comfortable when giving out or accepting multiple incentives. They may not be much motivation for the existing customers to refer to their friends and family. |
Pricing
Incentivit has four available packages. The starter pack for $29 per month, the pro package for $79 per month, the business pack for $189 per month, and the Enterprise package costs $499 per month. Each comes with its own set of features that adhere to the package that you will purchase. The software also provides you with a free trial and subscription for a month.
- Forewards
Forewards is software that is designed to tend to the needs of smaller-sized eCommerce businesses. Here, the user can grow his or her business by simple word of mouth and asking your customers to pass down the word about you to their friends and family.
Loyal customers can be rewarded with coupons that they can share with their friends. In some cases, you can ask for more than one Forewards triggers referral message just so that you can maximize your word-of-mouth strategy.
The key features of Forewards are
- World-class customer support
- Access to every available campaign template
- Comes with full branding and message customization capability
- Supports Marketing and messaging
- Deep campaign analytics
- Easy sharing of email and social
Technical details
| Support | Online |
| Customer Type | IndividualsLarge enterprisesMedium businessSmall business |
| API | NA |
| Location/ Phone number | Toronto, Canada |
| Deployment | SaaS/ Web/ Cloud |
| Category | Customer Advocacy Software |
Pros and cons
| Pros | It is quite simple and easy to understand |
| Cons | It does not provide API |
Pricing
The Forewards software is available for a free trial on the first month of subscription. After which, the pay is 5 on every $1.
- Repshift
Repshift manages to take things to the next level by making advocacy a team sport by empowering people and automating workflows. Here, they allow their customers to interact and hold conversations with professionals about the products.
Repshift works with other companies like Salesforce and other leading CRMs and is capable of offering decisions and advice to the customers to provide them with the perfect comprehensive customer advocacy solution.
The key features of Repshift are
- Provides an unlimited number of advocates
- Advocate management system
- Communication via emails
- Dashboard reporting
- Notifications streamed lived.
- Salesforce integration.
- Support of one’s priority
- Custom workflows
- Custom branding
- Custom Application
- Custom APIs
- Customer Service when needed.
Technical details
| Support | Business hours |
| Customer Type | IndividualsLarge enterprisesMedium businessSmall business |
| API | Enabled |
| Location/ Phone number | Toronto, Canada |
| Deployment | SaaS/ Web/ Cloud |
| Category | Customer Advocacy Software |
Pros and Cons
| Pros | It works well with small scale businesses |
| Cons | It doesn’t have enough templates |
Pricing
Repshift provides custom pricing for their software. It does not offer a free plan, however, it has a free trial period. It provides two packages, the Basic package, and the professional package.
- FirstPromoter
FirstPromoter is designed to track, manage and optimize any kind of recommendation-based market plan. It assists the user in launching his/ her own referral and membership program where the tasks can be completed in a single minute. The platform also automatically tracks down any recurring or one-time charges, updates, cancellations, refunds and adjusts commissions for any billing events thus saving the company an ample amount of time.
The key features of FirstPromoter are:
- The platform gathers unlimited visitors
- Has a maximum of 1000 promoters
- About two campaigns were held in a month
- Maintains personalized referral links
- Tracking of link and coupon
- Product SKU
- Rewards
- Sub id tracking
- Brandable promoter dashboard
- Automatic email marketing
- Technical details
| Support | Online |
| Customer Type | IndividualsLarge enterprisesMedium businessSmall business |
| API | Enabled |
| Location/ Phone number | Transylvania, Romania |
| Deployment | SaaS/ Web/ Cloud |
| Category | Customer Advocacy Software |
Pros and Cons
| Pros | Reliable and stable |
| Cons | Difficult to set up |
Pricing
The First Promoter platform provides three packages a starter pack for &49 per month, a business pack for $99 per month, and an Enterprise pack for $149 per month.
Conclusion
You may have noticed that a lot goes into Customer Advocacy Software for Small businesses as it is solely dependent on the customers just as much as it is dependent on the employees. It is a great way to help businesses grow faster and at the same time increase their brand awareness and customer acquisition through employees and customers.
