Are you worried about fraudsters messing up or leaking your precious and important data? Do you often feel unsure about your ad budget being spent rightly? Don’t worry, you are not alone in this struggle. Most of the people who are in the professional circle are living through this very same fear every day. Irrespective of the nature of the industry you belong to, you absolutely can’t get rid of the significant impact data has on your success. But what you can surely do is make a choice. Do you want to deal with the fear by increasing the security of your data or let the fear get the better of you?
If you choose the first option, then congrats because you just took a leap of faith, and you landed on the perfect solution.
Table of Contents
What is a Click Fraud Software?
Click Fraud software is basically a significant tool that helps online advertisers to discover malicious as well as non-converting traffic on the web and block it. In simpler words, you can say that click fraud software helps to detect and protect your system as well as data against fraudulent clicks which are generally associated with a PPC or Pay Per Click type of advertising. As a result, a lot of businesses, ad agencies, as well as advertisers, employ good click fraud software to detect inflated click numbers via automated or manual ads.
How does Click Fraud Software work?
Now those of you who are wondering how exactly does click fraud software can detect fraudulent or malicious traffic, we have the right answer. The click fraud software basically accumulates various data points such as IP address, device information, location, and a lot more with each and every click. The data that is collected is now properly analyzed and verified with the data of click fraud products for any false clicks and devices. Once the analysis is done, the software then decides whether a click should be considered fraudulent or not.
All in all, providing multiple solutions and benefits, a reputed and efficient click fraud software can help you provide an exhaustive analysis. It can also assist advertisers in monitoring threats as well as fraudulent activity with proper confidence. Now that we are done with gaining the basic information about click fraud software, let us learn about some of the best click fraud software that can help you greatly. They are:
Botman: Real-time IVT verification for the programmatic ecosystem
Starting with one of the finest click fraud software, Botman is basically a cybersecurity SaaS for AdTech. Botman is known to serve a wide network of ad platforms, advertisers, ad networks, and publishers, that depend on them. Ranging from small to big, almost all sizes of organizations enjoy the multiple benefits of Botman.
What does Botman do?
This click-fraud software serves as an important tool in transforming their existing ad data into accurate actionable information that holds the capacity to drive the organization’s profitability as well as the customer’s satisfaction. Moreover, Botman can also enhance visibility at almost every level of the enterprise. Since, this click fraud software is online-based, easy to deploy, and extremely cost-effective, there is hardly a reason why anyone would not like to avail of the several top features of Botman.
What are the main features?
The software works with high-quality traffic and efficiently optimizes both supply as well as increases the bottom line.
It can help discover great partners.
The software comes with Adware & Malware trap, Geo Mismatch, and proxy trap, Datacenter trap, Click flood and click spam trap, XML Push traps, and Unknown browsers trap.
Botman can handle non-viewable traffic, blacklisted IP traffic as well as domain or app spoof traffic.
What are the plans?
There are no plans. Botman provides custom pricing for their software.
Is there support?
Yes, Botman provides online support.
What is the customer type?
Large enterprises
Medium businesses
Small business
TrafficGuard: Advertise and Grow Confidently
When talking about the best click fraud software, the list is incomplete without mentioning TrafficGuard. This software is quite well-known for its comprehensive ad verification as well as fraud prevention. In fact, its efficiency has graced it with several recognized awards including App Growth awards, effective mobile marketing awards, MarTech Breakthrough Awards, Future digital platinum awards, and many more.
What does TrafficGuard do?
TrafficGuard helps in detecting, mitigating, and ultimately reporting digital ad fraud, that too before it hits your advertising budget. Sitting within the advertising journey, this click fraud software also boasts of analyzing impressions, clicks, conversions, and events to further mitigate ad fraud at their earliest reliable detection. It is the software’s proactive approach, that allows customers to optimize their advertising strategy confidently based on clean, accurate performance data.
What are the main features?
The plan includes Google Ads coverage, 24/7 monitoring, IPv6 support as well as intelligent analytics.
TrafficGuard provides real-time reporting and real-time invalid traffic detection.
The software is also capable of automatic known host IP block, automatic IP blocking, and automatic range blocking.
What are the plans?
TrafficGuard offers a free plan. There is custom pricing if you want better, multi-domain, and other quality features.
Is there support?
Yes, TrafficGuard offers online support. Users can connect to support via email and chat.
What is the customer type?
Large enterprises
Medium businesses
Small business
Anura: Accurate exposure of bots, malware, and human fraud
Anura is a great click fraud software. The couple who owned the company was featured in the Inc. 5000 list for five years in a row. They have a long track record of entrepreneurial success and many awards in the field of technology.
What does Anura do?
Anura is basically an ad fraud solution that was designed in order to improve campaign performance. It does so by accurately exposing bots, malware, as well as human fraud.
What are the main features?
This click fraud software helps greatly in improving conversion rates.
It is also capable of protecting marketing dollars and increasing data integrity.
Anura can even optimize your future campaigns.
What are the plans?
There are no plans. Anura offers a custom, quotation-based pricing model.
Is there support?
Yes, Anura provides online support.
What is the customer type?
Large enterprises
Medium businesses
Small business
ClickBrainiacs: Fraud detection and Prevention at its finest
It is considered one of the finest click fraud software. ClickBrainiacs is based on the know-how and experience of its owners. This software was designed in order to prevent and protect people from becoming a victim of fraud.
What does ClickBrainiacs do?
ClickBrainiacs is basically an all-in-one digital marketing tool that offers a complete package of marketing services. Some of the services that ClickBrainiacs can offer you include search engine optimization, PPC or Pay per click campaigns in Google ads, Facebook ads campaigns. The software is also capable of optimizing the ROI in CRO of all of the client campaigns.
What are the main features?
The software subscription includes specific tracked websites, email alerts, and unmetered clicks.
Users can also avail the automatic IP blocking feature and blocking rules.
The features may vary depending upon the plan you purchase.
What are the plans?
Basic: $15 per month
Standard: $27 per month
Premium: $50 per month
Agency: $90 per month
Is there support?
Yes, ClickBrainiacs provides 24/7 tech online and phone support.
What is the customer type?
Freelancers
Large enterprises
Medium businesses
Small business
ClickGuard: Block any type of worthless click from your Google Ad Campaign
As you can probably assume from the name, this software was designed with the sole aim to guard your clicks against frauds. ClickGuard is efficient enough to significantly safeguard and maximize your Google Ads ROI, thereby leaving you to focus only on the quality and success of your business.
What does ClickGuard do?
ClickGuard allows you to build your business without dealing with abusive, disruptive, wasteful, and fraudulent clicks. This click fraud software empowers data-driven Google Ads marketers to monitor, detect, analyze and fully protect their campaigns from low-quality fraudulent ad clicks. Thereby, the software helps in maximizing ROAS on your Google Ads.
What are the main features?
ClickGuard will provide protection against common and advanced threat sources to generate your budget savings. The software will also efficiently optimize your google ads campaigns for better ROI.
In some cases, the software can even turbocharge your google ads campaigns for generating 10x ROI.
What are the plans?
ActiveGuard: $47 per month (billed yearly)
PremiumGuard: $63 per month (Billed Yearly)
EliteGuard: $79 per month (Billed Yearly)
Is there support?
Yes, ClickGuard provides online support with a 24/7 live representative.
What is the customer type?
Large enterprises
Medium businesses
Small business
PPC Protect: Eliminate Invalid Activity from the PPC Funnel
PPC Protect is the perfect click fraud software for all those people who wish to take the burden off themselves. The software’s autonomous real-time response is completely free you of any responsibility and automatically responds to fast-moving click fraud attacks.
What does PPC protect do?
You can understand PPC Protect as an AI that fights back. This click fraud software is capable of detecting even the most sophisticated click fraud threats. It learns everything about your ad accounts, downright to its DNA structure, and constantly keeps adapting to be best suitable according to the ever-changing environments and trends.
What are the main features?
The software eliminates click fraud and provides smart traffic segmentation for more clarity.
Customers can enjoy unlimited ac accounts and ad clicks. In other words, users are entitled to unlimited protected domains as well as clicks.
PPC Protect comes with real-time automated traffic blocking.
Some plans also include a dedicated account manager, custom SLA agreements, user access controls, white-label reporting, and branded dashboards.
What are the plans?
Growth: Up to $40,000 per month ad spend (custom pricing)
Business: Over $40,000 per month ad spend (custom pricing)
Agency: For PPC & SEM Agencies (custom pricing)
Is there support?
Yes, you get online support with a 24/7 live representative along with PPC Protect.
What is the customer type?
Large enterprises
Medium businesses
Small business
AdTector: Revolutionary Anomaly Detection
When it comes to clicking fraud prevention and protection, AdTector is one of the names which is considered the gold standard. This clicks fraud software was designed by experts with years of experience in technical expertise.
What does AdTector do?
AdTector boasts of providing a revolutionary service that protects Google AdWords advertisers from malicious and fraudulent click threats. The software boasts a whopping success rate of 99%.
What are the main features?
Users are entitled to up to unlimited clicks per month and domains, depending upon the plan.
With AdTector, you get detailed daily reports and comprehensive traffic analyses. In some plans, users also get to enjoy AdTector global coverage as well.
There is also 24/7 system monitoring throughout the year and automatic IP filtering as well as blocking.
In case of a dissatisfactory experience, you can cancel at any time without any additional cost. There is a feature for automatic refund claims.
What are the plans?
Basic: $97 per month
Pro: $247 per month
Enterprise: $447 per month
Is there support?
Yes, with AdTector users get a dedicated online support service.
What is the customer type?
Large enterprises
Medium businesses
Small business
Final Thoughts
Click Fraud software brings along a series of benefits. You will also be pleased to know that apart from searching for fraudulent clicks and devices, this software can even block any documented fraudulent clickers from seeing your future ads. This feature is literally a blessing in disguise for all those advertisers who are usually exploited for being unaware of the illegitimate clicks that ultimately raise their costs to ad networks and publishers. Thus, good click fraud software provides assurance to an advertiser purchasing PPC ads that their budget is going towards valid visitors only. Don’t wait, review and buy a good Click Fraud Software today and never worry about fraud!
