Customers may have a smooth purchase experience with omnichannel commerce software since it allows them to interact with them across all purchasing and influence channels. An omnichannel commerce software provides a single platform with all the features needed to manage numerous channels (online, mobile, in-store, social media, etc.). This allows you to increase the number of potential consumer encounters while minimizing the amount of work required on the backend. An omnichannel solution can help any business, but it’s especially useful when mixing online and offline channels, which are generally treated differently.

E-commerce platforms, retail management systems, ERP systems, and marketing tools may and should all be integrated with omnichannel commerce software. While integration configuration varies depending on the platform and the user, the overall goal is to connect all relevant sales channels. Since multichannel retail software primarily focuses on unifying diverse e-commerce platforms, omnichannel commerce software must manage online and in-store channels.

Features of Omnichannel Commerce Software

Omnichannel Commerce Software creates a seamless brand experience for customers by ensuring that your brand is presented the same way from platform to platform. Read to know more!
Source: Primaseller
  • Provide a platform with the tools needed to manage all of a business’s channels. Order fulfillment, cross-channel marketing, and other software are all integrated.
  • Manage and combine primarily customer-facing commerce channels
  • Deliver functionality for B2C or B2B omnichannel commerce
  • Maintain product availability and data across all channels.

Top 5 Omnichannel Commerce Software

Cloud Commerce Pro

Cloud Commerce Pro is a cloud-based ERP and multichannel listing platform for order management, stock control, dispatch, and CRM. Cloud Commerce Pro is the ideal management system for increasing product sales in additional locations while keeping your back office organized, and your customers satisfied. Cloud Commerce Pro recognizes that each company is distinct. They don’t just sell software; they want to learn about your operations and requirements to give a customized solution.

Key Features

  • Multi-Channel Marketing
  • Multi-Store
  • Order Management
  • Promotions Management
  • Returns Management
  • Reviews Management
  • Shopping Cart
  • Templates

Pricing

Cloud Commerce Pro has not given price information for this product or service.

Pros

  • It is so simple to search for things here.
  • This solution enables you to post new products to a website that you can share with your customers, allowing them to browse the product and take notes before seeing a sample.

Cons

  • Searching for products is simple, but adding them to the system and syncing them with buying platforms can be time-consuming.
  • The only issue with this approach is that buyers in the fashion sector are unable to feel the hand of a garment or the true fit of a style.

CIN7

Cin7 unifies your products, sales channels, inventory locations, orders, warehouses, workflows, reports, and more into an automated system. With one connected source of truth, delight everyone across your organization. Provide your operations, financial, warehouse, and e-commerce management with the resources they need to collaborate more effectively.

Key Features

  • Centralized Inventory Database
  • Inventory Level Dashboards
  • Stock History Reporting
  • Low Stock Notifications
  • Bundles, Kits, & Variants
  • Inventory Forecasting
  • eCommerce Integrations
  • Accounting Integrations

Pricing

Small Business: Starting at $299 USD / month

Business: Starting at $539 USD / month

Advanced: For advanced sellers with consumer and wholesale sales starting at $999 USD / month

Enterprise: Pricing is available upon request

Pros

  • Cin7 enables you to link with your B2C Shopify site, B2B online store, and 3PL order fulfillment, as well as handle stock imports from domestic and international vendors.
  • Once set up, it’s simple to use, but the learning curve can be severe if you don’t have sufficient help.
  • . Their user interface is one of the best on the market, minimizing difficulties and simplifying even the most complex operations, but it still lacks a comprehensive enterprise-level software system.

Cons

  • To be able to customize the aesthetic of your B2B store more would be a good add-on.
  • Certain fields in the Sales Channel setup, such as warehouse mapping and default warehouse setting, require more explanation.

Radial

Radial, a subsidiary of the bpost group, is the industry leader in omnichannel commerce technology and operations. Radial helps leading companies around the world execute on their brand promises, predict and adapt to industry innovation, and compete in a dynamically changing market. Radial connects merchants and customers through modern omnichannel technologies, intelligent payments and fraud protection, fast fulfillment, supply chain services, and insightful customer care services – especially when high-value customer experiences are crucial. We’re adaptable, scalable, and laser-focused on our clients’ goals. 

Key Features

  • API
  • Activity Dashboard
  • Channel Management
  • Inventory Management
  • Inventory Tracking
  • Order Management
  • Order Tracking
  • Reporting & Statistics

Pricing 

Request a Customized Estimate. For this product or service, Radial has not given price information.

Pros

  • Radial plays a vital role in the billing module, which processes the billing section navigation smoothly with integration with different payment providers and is easy to integrate with the application as part of different payment options. The customer service crew responds quickly and efficiently.
  • Customers’ primary source of information is retail pricing. Easy and secure way to sell items both locally and globally. Stamps.com can connect with your eBay account and import all of your orders. It’s convenient because you can figure out what eBay and PayPal fees will be and change the listing price accordingly.

Cons

  • The user interface is cluttered and unintuitive. Common functions require some effort to become familiar with their procedures.
  • Radial has a user-friendly UI. However, it is disconnected in several areas.
  • The filtering option does not provide a much clearer image of what you’re seeing. If you merely know the product’s name, it will take time to locate it on eBay, for example (a facial cleansing pad). Another issue is that the product’s details are inadequate.

Helcim

Helcim is a payment provider that makes accepting credit cards easier for businesses. Helcim focuses on providing a better payment service by making signing up easier, giving smarter payment options, and getting paid more reasonably. They understand that being paid is critical to your business, so we are dedicated to providing a superior credit card processing experience at every turn. In only a few minutes, you can create a Helcim account. You may get started immediately with no cumbersome paperwork and quick online approval. Your Helcim account enables you to take payments from your clients in various ways, including in-person, online, in-app, over the phone, via invoicing, and more – and we’re glad to provide all of this flexibility at no additional charge.

Key Features

  • Helcim excels in the following areas:
  • Payment processing at a low cost: Helcim’s interchange-plus pricing model has no monthly fee, which is unusual. Helcim is one of the cheapest processors for small businesses, thanks to its free tools and automated discounts as you develop.
  • Multichannel payment processing: Helcim includes a pretty broad range of features and tools ideal for both online and in-person selling, including point-of-sale software and a fully hosted web store.
  • Helcim makes our list of the finest free merchant accounts on the market because of its zero monthly costs. Helcim is suitable for high-volume sales and expanding enterprises because of this, as well as automated volume discounts that cut transaction fees as your monthly sales volume increases.

Pricing

Everyone gets a free trial with no monthly fees. You don’t have to pay any monthly fees, starting costs, or PCI fees. When your firm generates money through credit card transactions, you only pay Helcim’s modest interchange+ pricing fees.

Pros

  • Even if they don’t have much data or can’t do much to help, their customer support representatives are very nice and responsive. They genuinely care, even if they can’t address any problems, and claim that other departments are working on them.
  • This may be a good fit if your business accepts a substantial percentage of consumer credit or debit cards and prepaid cards.

Cons

  • Sometimes the supported printer does not print, which is an issue when it is busy, and consumers request receipts.
  • Almost every release has damaged the payment process owing to defects, and even worse, fixing the bugs has taken weeks, resulting in thousands of dollars in lost income.

VINsuite

From the tasting room to the online, VINsuite’s comprehensive direct-to-consumer software gives wineries of all sizes the tools they need to maximize sales and stay connected with customers. With one economic and simple-to-use system, vinSUITE is leading the way in wine sales technology from coast to coast.

Key Features

  • Update your payment card information and preferences online.
  • Customer insights in detail for targeted marketing
  • Transactional emails are sent automatically, plus email tracking
  • Provide world-class customer service by easily accessing customer profiles.
  • Custom order tagging allows you to manage many open orders at once.

Pricing

For this product or service, vinSUITE has not given price information.

Pros

  • It makes it simple to find members and trace past transactions.
  • It’s quite easy to update and manage members’ information once they’ve been entered into the system.
  • It has a lot of capabilities for processing a range of orders.

Cons

  • It occasionally freezes and isn’t very user-friendly for employees who aren’t computer savvy. Furthermore, the mobile version cannot print receipts, which is inconvenient and inconvenient if a customer or employee sends an incorrect email.
  • The Site Editor is not as user-friendly as I would want.

Conclusion

Across all channels, platforms, and devices, an omnichannel marketing strategy uses similar language, images, and positioning statements. It ensures that your brand is presented consistently across platforms, giving customers a consistent brand experience.

You can also check Customer Data Platform (CDP) and other similar software on SaaSworthy to know more in-depth on the topic.

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Author

Saurabh is a seasoned SaaS writer with over five years of experience in the field. He holds a PMP certification, showcasing his proficiency in project management. Saurabh is an alumnus of XLRI and has collaborated with renowned publishers in the industry, contributing valuable insights and knowledge to the SaaS community