Hubspot claims that content marketers are 13x more likely to see positive ROI when they emphasize blogging activities than those who don’t. Additionally, businesses that use content marketing receive 7.8X more organic traffic than those that don’t, according to Kapost. Furthermore, according to Demand Metric, content marketing costs 62% less than other digital marketing channels while producing 3x as many leads. The benefits of content marketing go beyond just starting a dialogue with your audience. Furthermore, it keeps the discussion lively, enlightening, and interesting.
Instead of being transient and transactional, effective content marketing encourages interaction and the development of bonds with consumers. Moreover, content marketing is the desired extension of the user’s activity rather than a disruption of it.
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Why is Content Marketing Important?
Brands that spend money on full-funnel content marketing have a propensity to rule search effectively. Recent analyses from Terakeet on the market share of organic search yielded unexpected findings. Both the study on the beauty industry and the report on the financial services sector revealed that multibillion-dollar companies were losing organic market share to online publishers that create excellent long-form content.
Benefits of Content Marketing
1. With content marketing, you can direct the discourse
It goes without saying that when a buyer is actively seeking out your goods, selling them becomes much simpler.
Say you are a high-end sofa retailer. It won’t be simple to sell to a person looking for a $300 bed. They have already decided what kind of bed they need by the time they enter your business.But what if you could converse with that person as they looked into beds? What if you could persuade them that spending money on quality matters more than quantity before they make a purchase decision?
It’s crucial to maintain control of the conversation while your potential consumers are doing their own research. There’s a good chance that your rivals are taking your top prospective clients before you can react.
2. Marketing with content increases sales
The majority of your clients won’t be prepared to make a purchase from you the first time they learn about your company. Before making a purchase, people go through the buying process. A pack of sweets is a small item, thus the purchasing procedure is rapid; a new car is a larger item, so the purchasing process is much slower.
People become aware of their problems before buying purchases and seek solutions (awareness). They take the time to study and comprehend their issue (consideration). They then decide which course of action is best for them (decision).
By educating them on what they’re looking for, a fully developed content marketing system assists your potential clients during all three of these stages.
3. Expand your retargeting audience with content marketing.
Setting up display advertising promoting their items to customers who view their product pages but leave the website without making a purchase is one of the most successful marketing techniques for e-commerce businesses.
Consider writing an article about the top 5 inquiries to make before purchasing a new refrigerator. The likelihood that someone who reads the post will purchase a new mattress in the future months is very high.
4. Google appreciates content
Quality content is what the Google gods are all about.
Google has a serious obsession with giving its consumers search results that are relevant to their needs. Frequently, the greatest way to deliver that experience is through high-quality content. Your most efficient traffic channel sees a substantial increase in website visitors thanks to content marketing (organic search).
5. It facilitates automatic sales
Cold sales outreach is really difficult. Potential collaborators now approach us when they’re prepared to collaborate with us. We discuss their objectives, determine the best strategy to help them develop, and determine whether we are the best team for them to collaborate with.
Sometimes we are, and sometimes we aren’t. In either case, we assist each of those potential partners in identifying the best solution to aid in their development.
When a customer is ready to buy from you, being a helpful resource is more effective than pressuring them to do so, according to content marketing.
6. Compared to traditional marketing, it is significantly less bothersome
Nobody enjoys having their day disrupted in the middle by someone trying to sell them something. Ad blockers are already used by 40% of internet users, and that percentage isn’t going to go down any time soon.
Yes, using banner advertisements to promote your company can be effective. However, investing in disruptive advertising, like TV commercials, doesn’t seem like the best course of action for attracting clients. By putting your brand in front of your customers in a way that benefits them, content marketing enables you to develop customer relationships.
7. Compounding ROI is provided by content marketing
Assume for the moment that you choose to create a second post on the best outsourcing software. You eventually achieve the top spot on Google for the 10,000 monthly searches for “best outsourcing software.” Your brand is now seen by an extra 100,000 individuals annually, resulting in an extra 50,000 eligible website visitors annually. Your website now has 200,000 annual visitors as opposed to 100,000.
Each new post has the potential to greatly boost the number of qualified visitors to your website each month. Furthermore, other websites provide links to useful information sources. Each of these links assists in bringing more targeted traffic to the connected article as well as the other pages on your website.
8. Your brand’s visibility is increased by content marketing
Imagine that you manage an investment firm and make the decision to publish a helpful article that tops Google’s search results for “how to trade stocks.”
Every month, more than 20,000 people search for that identical term on Google. Your company is now exposed to 250,000 potential clients annually.
And that only applies to the specific phrase “how to trade stocks.” On top of that, 20,000 more people per month search for the precise phrase “how to buy stocks,” not to mention the various close variations. Every year, this topic is searched for by at least 1 million individuals.
9. Your brand’s credibility, as well
As a result, more than 1 million potential buyers see your investing content every year. 15% of those people will click on your content out of the total.
Every year, 250,000 individuals will now perceive your brand as a thought leader and reliable information source, presuming you took the time to make the most useful to your audience. Many of those people will eventually start doing business with you as customers or will refer a friend to your website who will then become a customer.
10. The visibility of your product pages is increased via content marketing
Both directly and indirectly, content marketing greatly increases the number of visitors to your product pages.
It can be done directly by presuming that since you produce articles about the products you sell, many of your visitors will visit your product pages after reading them (especially if your articles link out to those product pages).
Indirectly, it may occur when you publish amazing blog posts, and other websites link to them.
Each new backlink to your post is seen by search engines as a recommendation that it is a valuable resource. Additionally, each page that your post links to is considered to be a more valuable resource.
11. Growing your social media following through content marketing
Each potential consumer who finds valuable information on your website has the potential to spread the word about your business.
A large portion of these readers will follow you on Twitter or Facebook so they may keep informed about the articles you create in the future. Many of these readers will also tell their friends and family about your social media posts, which will help you gradually build up an ever-growing following.
12. Your customer care team’s life is significantly made easier by content marketing
Take the time to compose an educational response to those questions, whether it’s about how to change your password or how to use your product. If you have a customer support team, compile those into a blog post or a series of blog posts so they may share them when they encounter those frequent inquiries.
Many customers will even hunt up these solutions online before calling your customer service team.
13. It adds to your sales team
Now speak with your sales team and find out what inquiries they encounter every day. Create informative content on these typical sales inquiries and buyer concerns.
Now give your sales team those articles. Ask them to improve these articles based on what they believe is helping your team achieve the best results.
Conclusion
In this article the power of content marketing is undeniable. As we’ve explored the top 13 unique benefits, from enhancing brand visibility to building lasting relationships with audiences, it’s evident that a strategic content marketing approach is a cornerstone for success in the digital landscape. The ability to engage, educate, and inspire through valuable content not only drives conversions but also establishes a brand as an authority in its field. Embrace the diverse benefits of content marketing, adapt to evolving trends, and watch your brand soar to new heights in the ever-evolving world of digital marketing.
