SaaS is one of the most popular sectors (Software-as-a-Service). 99% of businesses presently use one or more SaaS products. There are many options available in the SaaS industry as a result of the fierce rivalry brought on by high demand. Therefore, if you want to provide something unique, it must be a truly exceptional product that can immediately dazzle your potential buyers.
Table of Contents
The Role of Design in SaaS
A superb SaaS solution should also include — yeah, you are correct, a well-thought-out and appealing user interface design — in addition to the unusual concept and cutting-edge functionality. One of the most important steps to getting your message out there and getting your product to take off is doing that.
Professionals in SaaS product management should always keep in mind that there are four Ps of marketing, with the product being one of them. Software firms, regrettably, have a horrible history of viewing their products independently of the rest of the marketing mix. This is an extremely expensive error in SaaS and the main reason for many SaaS Don’ts. In contrast to other businesses, SaaS establishes an ongoing, real-time link between the client and the firm via the SaaS product. The goal of savvy SaaS product managers is to forge this connection as early as feasible and to capitalize on it for the duration of the SaaS client lifecycle. Professionals in SaaS product management should always keep in mind that there are four Ps of marketing, with the product being one of them. Unfortunately, software firms often consider their product in isolation.
This article is going to talk about product P in more detail and provide you with 5 secrets of Saas product design. Read Ahead!
Boundless Software as a Service
What restrictions apply to your SaaS product? Login? Purchase? Mobile? There isn’t much of a difference between your SaaS product, website, mobile app, support, service, and community from the perspective of a SaaS customer. The online experience is seamless if you build it that way! Great SaaS product management experts design online experiences that meet business, professional, and personal needs rather than only specifying features and functionalities. And when they fulfill those demands, they increase revenue by pulling the three primary SaaS growth levers.
The eleven SaaS product management tips listed below, one for each stage of the SaaS customer lifecycle, can help you create SaaS products that sell themselves. Two enduring economic themes highlight each secret: 1) 1) Use the SaaS customer-company link to gain a competitive edge, and 2) empower customer self-service to boost income and cut costs. The five Secrets of SaaS Product Design are more than just technological shortcuts because they are based on strong SaaS economics. They are SaaS growth drivers that test the product managers’ inventiveness and urge them to push the limits of SaaS products within the company to outperform the competition.
Top 5 Saas Product Design Secrets That You Should Know Right Now
Optimized Public Pages
Effective SaaS marketers are aware that increasing online recognition requires optimizing content for search and social media. Great SaaS product managers are also aware that your SaaS product ought to play a crucial role in your search and social media strategies. Does your SaaS product create publicly accessible pages that search engines can find? Can it? When utilizing a SaaS product, for instance, users frequently produce unique and helpful public content, such as branded webpages, widgets, profiles, comments, analyses, and so forth. These pages may be developed frequently as a natural part of the product experience by clever SaaS product managers, and they are automatically optimized for social and search.
Free Trials are a Blessing in Disguise
Most of the time, it’s a lack of understanding of how a SaaS product may automate crucial business procedures. Free trials make it easier to evaluate products and speed up the sales process. Trials that are simply translated for use in production speed up uptake and purchase. For these advantages in the form of an incoming lead, the majority of clients are willing to pay! Even if all of your leads are outbound, a free trial offers the vendor significant benefits in sales and service productivity through client self-service.
Great SaaS products don’t just offer a free trial; they formalize fundamental business processes around it to improve demand, accelerate implementation, shorten sales cycles, and increase revenue per rep. Obtaining a customer’s signature on a contract is much simpler once rather than after watching a demo of your SaaS product. If this is untrue, you have more serious problems with your SaaS product than the lack of a free trial. Persistent pursuit of these advantages is the key to effective SaaS-free trials. Don’t accept less.
Benefit from eCommerce
SaaS eCommerce involves more than just accepting payment cards online. It involves optimizing the purchasing process so that offline activities don’t interfere with the online customer experience. It ought to support both sales-assisted and self-serve purchases. Every purchase activity, including pricing, product configuration, trial account conversion, contract signing, payment, invoicing, billing, and collections, has the potential to be automated by e-commerce. By clearly defining the expectations of the customer, successful e-commerce may streamline the sales process. For instance, conventional contracts reduce redlines, and transparent pricing restricts discounts. By reducing churn, upselling, and cross-selling, robust eCommerce provides the groundwork for other SaaS product design secrets that spur growth later in the customer’s lifetime. Purchases in SaaS are a component of your offering. Let them make purchases!
Design to Discover
Since your clients will be onboarding themselves, they must be self-taught and able to investigate, comprehend, utilize, and adapt your SaaS product without assistance. Thus, it follows that your SaaS product must support self-learning. Although each user that logs into your SaaS product has a distinct level of expertise and interest, most SaaS products are created for the expert user. The usual SaaS product manager will inquire about the “most logical place to put this feature so that it is easiest to access” for each new feature that is added. As a result of this way of thinking, all functions become incredibly simple to access, giving the user an overwhelming number of options.
Focus on Customer-Based Content
Increased use is the only SaaS marketing technique proven to lower churn. There are numerous variations of use, including fresh, expert, casual, habitual, individual, organizational, and so forth. However, the one thing that all usage types have in common is the creation of material that is particular to the user. Because tailored data is directly proportional to switching costs, gathering customer content is the single most crucial SaaS product secret to lowering churn.
Enabling Mass Customization’s motivation is to collect client content. Mass personalization is made possible by mass customization, which preserves the vital SaaS scale economies. Every element of your SaaS product may be duplicated by rivals, but they cannot duplicate the unique, past usage data of your customers. Historical data includes crucial business information.
Conclusion
Therefore, it is acceptable to assume that a SaaS website serves as the company’s main entryway. Customers will open and utilize your app longer, thanks to the user interface design. Making a good first impression and exceeding your client’s expectations are therefore crucial. They won’t hesitate to choose you if you consider them and anticipate their wants with simple functions and thoughtful UI/UX design.
Relevant has acquired as much experience as possible in the development of SaaS applications over the years to offer you exceptional digital design services.
