Animation videos are the latest trend in marketing. What’s the reason? They’ve repeatedly proven their value, and it’s not a surprise that a large portion of the viral videos online contain animated videos. The latest animated videos are enjoyable to view, simple to comprehend, and easy to share. 

Animation experts use their abilities to create output that conveys the message in an emotional style – humorous, emotional, sad, or instructive. The mix of technology and art works well for viewers. It has resulted in a widespread acceptance of animated videos, leading to them becoming a popular trend in marketing. This is why animated videos are commonly utilized for demos of products nowadays and have been an asset for companies with complicated features. 

The ability to understand the customer is only an hour and a few minutes of watching videos. But, the videos you create can only achieve these marvels when they’re designed professionally and have the look correct. Many factors separate poorly designed animations that flood social media from ones with high-quality standards and are truly effective and bring in leads. Here are the rules for making a demonstration animation for your company. Let’s get going.

What is a Product Demo Video?

A product demo video is made to demonstrate your company’s offerings as it is. B2B marketing professionals often use videos to showcase their offerings in the best way possible. Demo videos for products can be like how you show something in front of people, usually using PowerPoint slides or similar presentation methods. These videos aim to illustrate to prospective customers how your product works for them once it’s applied. 

Furthermore, they can be used as an introduction (or review) of your offering and how everything can be put together. This is especially useful when you have a complicated business. Demo videos must convey how your intended customers will benefit from your product. A demo video can be referred to as a sales or instructional video for products or a product demonstration video. The same thing has many meanings: a video that teaches prospective or potential customers about your organization and the benefits of your products.

Why Animation Videos for Product Demos is the best?

Videos with 2D animation, testimonial videos for customers, and corporate videos are the latest buzz in the showcasing industry. And why wouldn’t they? The value of these videos has been demonstrated repeatedly. So, it’s not unusual that a considerable portion of online viral content has energized corporate video. 3D animations are fashionable, enjoyable to view, and generally provide impressive quality. 

As a professional 3D explainer video business based in Bangalore and Chennai, India, activity experts apply their specialized skills to create a video that conveys an uplifting idea- humorous, sad, or even educational idea. Being the top animated explainer video creators in Bangalore and Chennai, India, this blend of filmmaking for corporate purposes and creativity is an excellent fit for the public. 

This has led to massive corporate video acceptance, making them an ad-hoc trend. Corporate videos are typically used for presentations of new products. The 3D video explainer has aided companies that collect customer testimonials and product videos with complicated features. Since we are an animation and video business with offices in Bangalore and Chennai, India, client approval is merely a few minutes of corporate videos that are watched constantly. 

Being a renowned 2D explainer video company, the videos you create for your products may successfully achieve these goals if they’re adequately planned and feel good. Many elements separate poorly designed 3D animated explainer videos on the web today from those demonstrating high-quality principles with real impact, 2D animations, and animated explainer videos. They also create leads.

Top 7 Ways to Create Unique Animated Product Demo Videos

There are a variety of demo videos that businesses could make with AI-based software for various budgets and demands:

1. Identify the goal

Image recognition? Subscriptions? Education? Purchases? Determine what the video you seek to accomplish and what you hope the viewer will take away. What next step would you like the viewer to take after watching your film, and what business goal will it meet? 

2. Concentrate on the key feature

A lot of brands and products claim to have a variety of solutions for various issues. But, to be successful products, they shouldn’t be able to solve all kinds of problems. Instead, it can effectively solve the most fundamental issues at the top level. If you create a product demo, focusing on the primary feature (or aspects) is recommended. This should be the primary quality of the product and become the focal point of the attention. Each of the other elements that add to the essence of your product and the value proposition must be arranged around the primary idea. This method helps make your video organized, clear, and simple to comprehend the information structure.

3. Make your product demo focused on the experience

Be sure to explain to users how to use a product, where to install it, or the best place to find the item (if required). It is helpful to focus on a user-friendly experience. Include the characteristics that distinguish your product as extremely useful for users. By telling stories through compelling animation characters, you can demonstrate to your viewers the steps to download the app or purchase the program. Today, many animated demos have the protagonist as the brand while guiding customers throughout the procedure. The other crucial element of the customer experience is the onboarding. It is possible to use this persona to describe your program on the screen and within your online product experience to assist customers through the phases of their user experience.

4. Emphasize the problem and its solution

A good software demo will include an analysis of your audience’s main issue and the possibilities of solutions that you present within your software. Start your demo with a review of the critical problems. Remember that the longer the video length, the more interesting the video will appear to your viewers. The following sections of your video utilize steps that mirror the primary characteristics of the solution. It is best to describe the essential features of the product from the viewpoint of pain points for the user. If this is the case, the product would appear as the most effective solution to ease pain for the customer.

5. Determine your audience

Has the viewer of this video ever purchased from your company before? Do you introduce a brand new service or feature to the audience? Is this video reaching those who’ve not heard of your company before? What are they worried about? What length of time do they wish to stay on the screen? Who will your buyer profile have to target this video towards? These are all crucial issues to be answered. For instance, you’re creating software to regulate the temperature of different areas inside your office. Your viewers could be office supervisors who constantly receive requests to adjust the temperature down or up. They’re trying to keep their staff members comfortable and not spending a fortune on energy costs.

6. Decide between in-house or agency

It will most likely depend on the budget you have set. If you have a large budget, talk with firms that can provide quotations and proposals for your venture. If you’ve got a modest budget, it’s still possible to produce a stunning video with smartphones with high-quality cameras. Screen recording is also possible on your laptop for a B-roll when you move around your device. Use what you already have and take pride in what you make.

7. Write a script

The script is an essential element of your video. It determines the pace, tone, and overall message. Begin with a briefing for the project, then move to an outline, then go through your script section by section so that it is in line with the objectives you’ve laid out previously. Make sure to announce B-roll opportunities during the entire process, and ensure you do an informal run-through before going in front of the camera. This can help you determine any sound that is not natural and requires reworking. To learn more about the process and to download templates for your video script, look at this blog article and the video that goes with it on how to write a compelling video script.


In the past, when there was conventional advertising, video ads were something only the best companies could manage to afford. It’s a good thing that creating videos that reach millions of people in the modern market is just a matter of planning and an affordable budget. It’s your turn to apply our techniques and design your demonstration video. If you’ve put effort and knowledge into producing videos that touch people’s hearts, the brand’s name will be at the forefront of their minds even after they’ve finished watching.

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Hello, I'm Sai. I'm a freelance writer and blogger. I write unique and researched-based content on Saas products, online marketing, and much more. I'm constantly experimenting with new methods and staying current with the latest Saas updates. I'm also the founder and editor at Bowl of Wellness, where I share my latest recipes and tips for living a healthy lifestyle. You can read more at Bowl of Wellness -