A manager who understands the distinction between a high potential employee and a high performer will be more effective in engaging and retaining employees who exhibit talent in a variety of areas. This article addresses strategies for identifying, assessing, and developing high potentials and high-performing employees that any manager can employ

TOFU, MOFU, and BOFU are three critical stages in a buyer’s journey. These three strategies are exquisitely wrapped under a funnel called the conversion funnel, the funnel that converts your traffic into leads and leads into sales.

Choosing a cloud service provider may not be an important life decision. But it is one of the most critical decisions that can make or break your business.

To avoid any legal repercussions, it’s important for any influencer marketing campaign to have a signed contract. Here we’ll discuss how to create a social media influencer contract.

Knowledge management is a systematic technique enabled by every business organization. It offers a platform to all the employees of the organization to store and record knowledge they have acquired so far. Read more to find out here!

A CRM software offers a wide range of services and features which enables businesses to grow, maintain, and improve their existing and new customer relationship. Find out the best tips here to use it, here!

The success or failure of a project is transparent, but in some cases, it is not. There are many methods to measure the success of your project, but they can be challenging. Read through the article to know more about how to measure the success of a project management plan.

It is not a surprise that projects can be managed even when the team and the project manager are not at the same place. With Virtual Project Management working on projects has become hundred times easier. If you want to try out this new tool, then this guide has you covered.

Change is perhaps the only constant in any type of business. Hence, if you are having a hard time coping with any changes, be it good or bad, it can be bad news for your business. Therefore, with this guide, learn the basics of the Change Management Process for the best effects.

There have been too many instances where teams following the best project management strategies have failed to meet the objectives. Not creating a business case might just be the reason why. Therefore, with this guide, learn how to create a business case so that your projects never fail again.

Marketing Jobs in SaaS is a vast industry to venture in. It has multiple job roles that require specialized skill-set, and varied subject knowledge. So, if you want to bag a marketing job in SaaS, explore this guide and get all the information you need, all at one place.

Risks are an integral part of any kind of business, and no business owner can avoid it. However, that does not imply that you cannot do anything to curb it. Having a proper risk management plan can be of great help here. Wondering how to make one? Read on to know more.