Author: Kimberly Peterson

Kimberly is a dynamic and results-driven Operations Head with over 10 years of experience in optimizing logistics and supply chain management. She specializes in fleet management, field service operations, and business intelligence, leveraging data-driven strategies to streamline processes and enhance efficiency. Passionate about continuous improvement, Kimberly is dedicated to reducing costs and driving operational excellence. Outside of work, she enjoys exploring emerging technologies and sharing her insights on industry trends.

In the SaaS ecosystem, data isn’t just a resource—it’s a competitive edge. The best product decisions, growth strategies, and customer experiences all stem from how well companies understand and act on their data. One of the first and most overlooked concepts in data analysis is the difference between discrete and continuous data. At SaaSworthy, we work with extensive datasets—feature-level data, user feedback scores, performance metrics—and we consistently see how this foundational distinction shapes the insights that SaaS leaders rely on. Here’s our perspective on why this matters more than ever in 2025. What is Discrete Data? Discrete data refers to…

Read More

As SaaS companies gear up for a competitive 2025, pricing is becoming more than just a number—it’s a strategic growth lever. According to SaaSworthy’s internal data, the fastest-growing SaaS companies today are those that treat pricing not as a static decision, but as a continuously evolving component of product-market fit. Our data shows that over 68% of top-performing SaaS businesses are now using hybrid or AI-assisted pricing models, blending usage, features, and user-based elements to fine-tune revenue generation. The clear trend is toward flexibility, personalization, and dynamic optimization—a departure from the legacy of one-size-fits-all subscriptions. This guide breaks down the…

Read More