Creatio is taking a different approach to CRM pricing in 2026. Instead of forcing businesses into a single all-in-one CRM package, the platform uses a composable pricing model where companies can choose the core Creatio platform and add the CRM products they actually need.
That matters because Creatio is no longer simply a traditional sales CRM. The platform combines CRM applications, workflow automation, no-code development, and AI agents across sales, marketing, and customer service. Businesses can use Creatio Business & AI Studio as the core platform, add Creatio Sales, Creatio Marketing, and/or Creatio Service, or move to the Unlimited model for organization-wide adoption.
Creatio’s current U.S. pricing information lists the Growth platform at $40 per user per month, Enterprise at $55 per user per month, and Unlimited at custom pricing. Each of the three CRM products,Sales, Marketing, and Service is priced at $15 per user per month when purchased separately.
There is an important pricing caveat, though: Creatio’s pricing calculator and regional pricing pages can display different currency-equivalent amounts, while the company’s U.S.-dollar product documentation continues to quote $40 and $55 for the core Growth and Enterprise plans. For that reason, buyers should use the official pricing calculator for their region before budgeting or signing a contract.
So, if you’re comparing Creatio Growth vs Enterprise vs Unlimited, or trying to determine whether you need Sales, Marketing, Service, or the complete CRM stack, the real question isn’t simply “How much does Creatio cost?”
It’s which Creatio components you actually need, how many users will use them, and how much automation and AI you expect to run.
Here’s a detailed breakdown of Creatio pricing, features, potential costs, and which package makes the most sense for different types of businesses in 2026.
Creatio Pricing at a Glance (2026)
| Plan / Product | Starting Price | What It Is | Best For |
|---|---|---|---|
| Growth | $40/user/month | Core Creatio Business & AI Studio platform | SMBs and growing teams |
| Enterprise | $55/user/month | Advanced core platform for enterprise automation | Mid-market and enterprise teams |
| Unlimited | Custom | Full platform + all CRM products with no per-user limits | Large organizations and enterprise-wide adoption |
| Creatio Sales | $15/user/month | Sales automation application | Sales teams |
| Creatio Marketing | $15/user/month | Marketing automation application | Marketing and demand-generation teams |
| Creatio Service | $15/user/month | Customer service and case-management application | Support and service teams |
| AI Packages | Custom / usage-based | Additional AI capacity through AI Credits | Organizations with significant AI workloads |
Creatio’s current pricing model is built around the core Creatio Business & AI Studio platform plus separately licensed CRM products. Growth starts at $40 per user per month, and Enterprise starts at $55 per user per month in the company’s current U.S.-dollar pricing documentation. Sales, Marketing, and Service each start at $15 per user per month. Unlimited is custom priced and includes the complete platform and CRM product portfolio without per-user limits.
Creatio’s pricing calculator also indicates that new customers may be subject to minimum purchasing requirements. On the current pricing page, the platform configuration shown has a minimum of five platform users, and the calculator displays a minimum annual purchase requirement in some regional configurations. Pricing also varies by currency, taxes, support package, user type, marketing contacts, and other components.
What Is Creatio CRM?
Creatio is an AI-native CRM and workflow automation platform designed to manage customer-facing processes across marketing, sales, and service.
Rather than treating CRM as a standalone database for contacts and opportunities, Creatio combines:
- Customer relationship management
- Workflow automation
- No-code application development
- AI agents
- Sales automation
- Marketing automation
- Customer service
- Analytics and reporting
- Process management
- Integrations
- Custom applications and objects
The platform’s three primary CRM applications are Creatio Sales, Creatio Marketing, and Creatio Service. All three are built on Creatio Business & AI Studio and include AI capabilities and ready-to-use CRM agents.
This makes Creatio particularly interesting for businesses that want more than a conventional sales pipeline.
For example, a company could use Creatio Sales to manage leads and opportunities, Creatio Marketing to run campaigns and nurture prospects, and Creatio Service to handle customer cases. All of those processes can operate on the same platform and customer data foundation.
The bigger differentiator is the no-code and AI layer. Creatio positions its platform around the ability to build and automate workflows without traditional coding while also using AI agents to execute tasks inside those workflows.
Creatio
Who Is Creatio Best For?
Creatio is best suited to organizations that need CRM plus substantial workflow automation and customization, rather than simply a lightweight contact-management system.
Small and midsize businesses
Smaller businesses can start with Growth when they need more sophisticated CRM and automation capabilities than entry-level CRM products typically provide.
The Growth plan is positioned specifically for SMBs and provides the core Business & AI Studio environment.
It can make sense for teams that want:
- No-code customization
- Automated business processes
- CRM workflows
- AI-assisted productivity
- Custom applications
- Centralized customer data
- Sales automation
- Marketing automation
- Service workflows
However, the economics become more complicated if you need multiple CRM applications because each Sales, Marketing, or Service product adds $15 per user per month under the current U.S. pricing model.
Mid-market companies
The Enterprise plan is a better fit when CRM is becoming part of a larger operational system.
Organizations with complex processes, multiple departments, larger user populations, and more demanding automation requirements are more likely to benefit from Enterprise capabilities.
Large enterprises
The biggest change in Creatio’s 2026 pricing is the arrival of Unlimited.
Creatio introduced Unlimited as an enterprise model designed to eliminate traditional seat-based barriers. It provides unlimited users, AI agents, applications, workflows, custom objects, and API calls.
That makes it particularly relevant for organizations where CRM is being rolled out across a large portion of the company rather than only to sales or service teams.
Creatio Growth: $40/User/Month
Growth is Creatio’s entry-level core platform.
The current U.S. pricing information lists Creatio Growth at $40 per user per month. It is designed to provide AI-native automation for small and medium-sized businesses.
The Growth tier is not simply a stripped-down CRM.
It provides the foundation on which organizations can configure customer processes, build workflows, and use Creatio’s no-code capabilities.
What You Get
Growth is designed around:
- Creatio Business & AI Studio
- No-code customization
- Workflow automation
- CRM process management
- AI capabilities
- Customization tools
- Customer data management
- Application development
- Integration capabilities
- Unlimited records
Creatio’s product positioning emphasizes the ability to create and modify applications and workflows without depending entirely on traditional software development resources.
The platform is particularly useful when a business has processes that don’t fit neatly into a standard CRM workflow.
For example, instead of simply tracking a lead from “New” to “Won”, a company can design a workflow around its own qualification, approval, fulfilment, onboarding, or customer-service process.
What Growth Doesn’t Necessarily Include
One of the most important things to understand is that Growth is the core platform, not automatically the complete CRM suite.
If you need Creatio Sales, Marketing, or Service functionality, those products are separately priced at $15 per user per month each under the current U.S. pricing model.
That means the advertised $40 starting price shouldn’t automatically be interpreted as the total price for a full sales, marketing, and service CRM.
Best For
Growth is best for:
- Small and midsize businesses
- Teams beginning their CRM automation journey
- Organizations that need no-code customization
- Companies with relatively straightforward automation requirements
- Businesses that want AI capabilities without immediately adopting the full enterprise model
If you’re primarily looking for a customizable CRM platform and don’t need every Creatio CRM application, Growth can be the most sensible starting point.
Creatio Enterprise: $55/User/Month
Enterprise is Creatio’s core platform tier for organizations that need more sophisticated automation and enterprise capabilities.
The current U.S. pricing documentation lists Enterprise at $55 per user per month.
Creatio describes Enterprise as the tier for full-scale AI-powered automation across corporate and enterprise environments.
What You Get
Enterprise builds on the core Creatio platform with a stronger focus on:
- Enterprise-scale automation
- Advanced customization
- Complex workflows
- AI-powered processes
- Industry-specific capabilities
- Larger organizational deployments
- More sophisticated governance
- Advanced no-code development
Creatio’s Enterprise positioning is aimed at organizations where CRM and workflow automation need to operate across multiple departments and business processes.
This is important because Creatio isn’t competing only as a sales CRM.
Its value proposition becomes stronger when the same platform is being used for several interconnected processes.
Enterprise CRM Example
Imagine a B2B company with:
- Marketing generating leads
- Sales qualifying opportunities
- Finance approving commercial terms
- Operations processing orders
- Customer service managing support
- Account management handling renewals
A conventional CRM may manage the first two or three steps particularly well but require integrations and additional applications for the rest.
Creatio’s platform approach is designed to allow those workflows to be modeled and automated within the same environment.
Best For
Enterprise is best for:
- Mid-market organizations
- Large businesses
- Complex sales organizations
- Companies with multiple departments using CRM
- Businesses with extensive workflow automation
- Organizations that need significant customization
- Companies building industry-specific applications
If your CRM requirements have moved beyond “manage contacts and deals” into “automate how the business operates,” Enterprise is the tier worth evaluating.
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Creatio Unlimited: Custom Pricing
Unlimited is the biggest change in Creatio’s 2026 pricing model.
Creatio introduced the Unlimited model in May 2026 as an alternative to traditional seat-based enterprise software pricing. The company describes it as an enterprise-wide model with no limits on users, AI agents, workflows, applications, custom objects, or API calls.
There is no public list price for Unlimited.
Instead, pricing is based on the scale of the organization and its deployment requirements.
What You Get
Unlimited includes:
- Unlimited users
- Unlimited custom AI agents
- Unlimited applications
- Unlimited workflows
- Unlimited custom objects
- Unlimited API calls
- Full Creatio platform
- All Creatio CRM products
- AI capabilities
The goal is to let businesses deploy Creatio across the organization without having to calculate the cost of every additional CRM user or workflow.
Why Unlimited Matters
Traditional CRM licensing becomes increasingly complicated as adoption grows.
Suppose a company starts with 50 sales users.
Later, marketing wants access.
Then customer service needs seats.
Then finance needs limited access.
Then operations wants workflow access.
Then hundreds of employees need to interact with CRM processes.
Under a conventional per-user model, every expansion can create additional licensing costs and procurement work.
Unlimited changes that calculation.
Creatio’s argument is that enterprise software should be priced around the value and scale of the organization rather than the number of individual people interacting with the platform.
Best For
Unlimited is best for:
- Large enterprises
- Enterprise-wide CRM deployments
- Organizations with thousands of potential users
- Businesses deploying AI agents at scale
- Companies with extensive workflow automation
- Organizations that want to eliminate seat-based growth constraints
For a 20-person sales team, Unlimited is likely excessive.
For a large organization planning to standardize customer workflows across multiple departments and geographies, it may be much more attractive.
Creatio Sales: $15/User/Month
Creatio Sales is the dedicated sales automation application.
It can be purchased separately and currently starts at $15 per user per month in the company’s U.S. pricing documentation.
The application is designed to manage the complete sales cycle rather than simply storing contacts.
Key Sales Features
Creatio Sales includes capabilities for:
- Customer 360
- Lead management
- Opportunity management
- Sales forecasting
- Guided selling
- Sales productivity
- Orders
- Contracts
- Quotes
- Pipeline management
- Sales collaboration
- AI-assisted sales workflows
Creatio also provides built-in sales AI agents for activities such as account research, quote generation, meeting preparation, forecasting, lead scoring, next-best-step recommendations, and order fulfillment.
Why Sales Is Different From the Core Platform
A business doesn’t necessarily have to purchase every CRM application.
For example, a company may need Creatio Business & AI Studio plus Sales but have no immediate need for Creatio Marketing or Service.
That is the central advantage of the composable model.
You can build the CRM stack around your actual requirements rather than purchasing a large suite simply because one department needs it.
Best For
Creatio Sales is best for:
- B2B sales teams
- Complex sales cycles
- Account-based sales organizations
- Companies requiring forecasting
- Organizations with complex quoting and approval processes
- Sales teams wanting AI-assisted selling
Creatio Marketing: $15/User/Month
Creatio Marketing is designed for organizations that need end-to-end marketing automation.
It currently starts at $15 per user per month under Creatio’s U.S. pricing information.
What You Get
Creatio Marketing supports:
- Customer segmentation
- 360-degree customer profiles
- Lead management
- Lead scoring
- Lead distribution
- Campaign management
- Customer journeys
- Email marketing
- Omnichannel campaigns
- Event management
- Landing pages
- Marketing analytics
- Account-based marketing
Creatio’s current Marketing platform also includes AI agents that can assist with segmentation, campaign generation, email creation, lead scoring, lead distribution, campaign optimization, and conversion analysis.
Why Marketing May Increase Total Cost
The $15 product price isn’t necessarily the entire marketing bill.
Marketing deployments can also involve marketing contacts and usage considerations.
Creatio’s current pricing calculator, for example, separately displays marketing contacts and email usage when calculating a solution.
That means companies with large databases should evaluate not only the number of marketing users but also how many contacts they intend to manage and how heavily they expect to use marketing communications.
Best For
Creatio Marketing is best for:
- Demand-generation teams
- B2B marketers
- Organizations managing complex customer journeys
- Businesses running omnichannel campaigns
- Account-based marketing teams
- Companies that need marketing and sales data connected
Creatio Service: $15/User/Month
Creatio Service is the customer-service component of the platform.
It starts at $15 per user per month according to Creatio’s current U.S. pricing information.
The application focuses on managing customer cases, service workflows, knowledge, and omnichannel interactions.
Key Features
Creatio Service includes:
- Customer 360
- Case management
- Omnichannel agent workspace
- Knowledge management
- Service productivity
- SLA management
- Customer requests
- Service workflows
- Self-service capabilities
- Field-service workflows
Creatio also provides AI agents for activities such as case understanding, resolution guidance, knowledge creation, next-best-action recommendations, root-cause analysis, and agent productivity.
Best For
Creatio Service is best for:
- Customer support teams
- Contact centers
- B2B service organizations
- Companies managing complex SLAs
- Organizations with field-service requirements
- Businesses wanting service and sales data in one system
Creatio
Creatio CRM Feature Comparison
The following table summarizes the practical differences between Creatio’s current platform tiers and CRM applications.
| Feature | Growth | Enterprise | Unlimited |
|---|---|---|---|
| Business & AI Studio | ✓ | ✓ | ✓ |
| AI capabilities | ✓ | ✓ | ✓ |
| No-code customization | ✓ | ✓ | ✓ |
| Workflow automation | ✓ | ✓ | ✓ |
| Custom applications | ✓ | ✓ | Unlimited |
| CRM products | Add separately | Add separately | Included |
| Sales | Add-on | Add-on | Included |
| Marketing | Add-on | Add-on | Included |
| Service | Add-on | Add-on | Included |
| AI agents | ✓ | ✓ | Unlimited |
| Users | Per-user | Per-user | Unlimited |
| Workflows | ✓ | ✓ | Unlimited |
| Custom objects | ✓ | ✓ | Unlimited |
| API calls | ✓ | ✓ | Unlimited |
| Pricing | $40/user/month | $55/user/month | Custom |
Creatio describes Unlimited as the only model specifically designed around unlimited users, agents, applications, workflows, custom objects, and API calls.
The exact feature and usage limits associated with Growth and Enterprise should be confirmed against the pricing configuration presented to your organization, because Creatio’s composable model means the final solution can vary depending on which applications and components are selected.
How Much Does a Full Creatio CRM Stack Cost?
This is where Creatio’s pricing requires more careful calculation.
If you purchase the core platform and all three CRM applications under the current U.S. pricing model, the theoretical starting point is:
Growth + Sales + Marketing + Service
That would be:
- Growth: $40/user/month
- Sales: $15/user/month
- Marketing: $15/user/month
- Service: $15/user/month
Total:
$85 per user per month
Or:
$1,020 per user per year
For 10 users, that would be:
$850/month
or:
$10,200/year
before applicable taxes, additional usage, support, AI packages, or other charges.
For Enterprise:
- Enterprise: $55/user/month
- Sales: $15/user/month
- Marketing: $15/user/month
- Service: $15/user/month
Total:
$100 per user per month
Or:
$1,200 per user per year
This is broadly consistent with Creatio’s previous $85/$100-style full-suite comparisons, but buyers should use the current pricing calculator because the company’s 2026 model and AI structure have changed.
The important takeaway is that $40 is the price of the Growth platform,not necessarily the price of a complete Creatio CRM implementation.
Creatio AI Pricing and AI Credits
AI is now an important part of Creatio’s pricing architecture.
Creatio announced in 2026 that Creatio AI Studio became part of its new platform model, alongside the renamed Creatio Business & AI Studio. The company describes AI Studio as the environment for managing the lifecycle of AI agents, including prompt-based, workflow-based, and code-based agent development.
Creatio’s pricing calculator also offers separate AI Credit packages.
The current regional pricing page displays packages including:
| AI Package | AI Credits | Example Annual Price\* |
|---|---|---|
| Start | 500,000 | £4,178/year |
| Grow | 1,500,000 | £20,890/year |
| Accelerate | 4,000,000 | £62,670/year |
| Scale | 8,000,000 | £125,340/year |
| Freedom | Custom | Custom |
The displayed prices above are from Creatio’s current UK pricing configuration and can vary by region/currency.
An AI Credit is described by Creatio as a universal unit used for AI consumption across models, modalities, and providers.
Why AI Costs Matter
For businesses experimenting with a few AI features, the base platform may be enough to begin.
But organizations planning extensive AI-agent deployments should model AI consumption separately.
For example, an enterprise could use agents to:
- Research accounts
- Score leads
- Generate quotes
- Prepare meetings
- Create campaigns
- Resolve service cases
- Search knowledge bases
- Analyze customer interactions
- Recommend next-best actions
- Execute workflows
The more extensively AI becomes embedded in business processes, the more important AI consumption becomes when calculating total cost.
Hidden Costs to Watch For
Creatio’s headline pricing is relatively straightforward compared with some CRM platforms, but the actual cost can increase depending on how you deploy it.
1. CRM products are separate on Growth and Enterprise
The biggest pricing consideration is that the core platform and CRM applications are separate.
Sales, Marketing, and Service each start at $15 per user per month.
So a business should not compare Creatio’s $40 Growth price directly with a competitor’s “complete CRM suite” price without checking what is included.
2. User count
Growth and Enterprise use per-user pricing.
That means adding employees increases subscription costs.
For large deployments, this is precisely the problem Creatio’s Unlimited model is designed to address.
3. Marketing contacts
Marketing deployments can involve separate contact-related costs.
Creatio’s pricing calculator explicitly includes marketing contacts as a pricing variable.
Companies with large databases should therefore model their contact volume before deciding on a marketing configuration.
4. AI usage
AI agents and AI-powered workflows can create additional consumption requirements.
Creatio now uses AI Credits as a standardized unit for AI consumption, with separate AI packages available.
5. Support
Creatio’s pricing calculator currently lists:
- AI Support , Free
- Business Support , 10% of subscription
- Premium Support , 20% of subscription
These percentages can materially change enterprise operating costs, particularly for larger deployments.
6. Minimum purchase requirements
The current pricing calculator indicates minimum purchase requirements for new customers in some configurations.
One current regional configuration shows a minimum annual purchase of £8,300 and a standard contract term of three years.
Because these requirements can vary by market and configuration, businesses should confirm the applicable commercial terms with Creatio before budgeting.
7. Implementation and migration
A CRM’s subscription price is only one part of the total cost.
Companies moving from Salesforce, Microsoft Dynamics, HubSpot, spreadsheets, or legacy systems may also need to budget for:
- Data migration
- Workflow design
- CRM customization
- Integration development
- User training
- Change management
- Implementation services
- Ongoing administration
This is particularly important with Creatio because one of its strengths,extensive no-code customization,also means organizations can build sophisticated processes that require planning and governance.
Creatio vs Traditional CRM Pricing
Creatio’s pricing model becomes easier to understand when you look at what it is trying to replace.
Traditional CRM pricing often follows a model like:
Users × product × edition × add-ons
Creatio’s composable model is closer to:
Platform + applications + usage
And Unlimited goes one step further:
Enterprise scale + unlimited users/workflows/agents
This makes Creatio particularly interesting for organizations where many employees interact with customer workflows but not everyone should necessarily be considered a full CRM “seat.”
Creatio itself positions Unlimited as an alternative to traditional user-based enterprise software licensing, arguing that AI agents and automated workflows make seat-based pricing increasingly restrictive.
How to Choose the Right Creatio Plan
Choosing Creatio isn’t simply a matter of selecting the most expensive tier.
The better approach is to start with your operational requirements.
Choose Growth if…
Choose Growth if you are:
- A small or midsize business
- Building your first serious automation environment
- Looking for no-code customization
- Primarily using CRM for a focused set of processes
- Comfortable with per-user pricing
- Not ready for enterprise-wide deployment
Growth provides the core platform without immediately committing to the larger Enterprise model.
Choose Enterprise if…
Choose Enterprise if you:
- Have complex business processes
- Need advanced automation
- Have multiple departments using CRM
- Need greater customization
- Want to build industry-specific workflows
- Expect significant AI adoption
- Are operating at mid-market or enterprise scale
Enterprise makes the most sense when CRM is becoming an operational platform rather than simply a sales database.
Choose Unlimited if…
Choose Unlimited if you:
- Want organization-wide CRM
- Have hundreds or thousands of potential users
- Expect widespread AI-agent deployment
- Need unlimited workflows
- Want to eliminate per-seat growth constraints
- Plan to build multiple applications
- Need extensive API usage
- Want all Creatio CRM products included
Unlimited is particularly compelling when user count is unpredictable or when the organization wants CRM processes available to a broad employee population.
Add Sales if…
You need:
- Lead management
- Opportunity management
- Forecasting
- Quotes
- Orders
- Contracts
- Sales AI agents
Add Marketing if…
You need:
- Segmentation
- Lead generation
- Lead scoring
- Campaign management
- Customer journeys
- Email marketing
- Account-based marketing
Add Service if…
You need:
- Case management
- Customer support
- Knowledge management
- Omnichannel service
- SLA management
- Service automation
- Field-service workflows
When Creatio Isn’t the Right Fit
Creatio is powerful, but its breadth isn’t automatically an advantage for every business.
If you only need a simple sales pipeline, contact database, and basic email tracking, a lighter CRM may be easier to deploy and cheaper to operate.
Creatio becomes more compelling when automation and customization are important.
The platform is designed for organizations that want to model business processes, create custom applications, and connect AI agents to workflows.
That can be overkill for a small team that simply wants to track:
- Contacts
- Deals
- Tasks
- Emails
- Meetings
There is also a learning curve.
No-code platforms can reduce traditional development requirements, but they don’t eliminate the need for process design and governance.
A company with dozens of custom workflows can eventually create its own complexity if it doesn’t establish clear CRM ownership and standards.
Creatio is therefore best evaluated as a CRM and business-process platform, not merely as a cheaper Salesforce alternative.
Creatio vs Salesforce, Dynamics 365 and Other Enterprise CRMs
Creatio’s strongest competitive argument is not simply price.
It is the combination of:
- CRM
- No-code development
- Workflow automation
- AI agents
- Composable applications
- Enterprise customization
Creatio’s own enterprise comparison currently shows Creatio Sales at $55 per user per month for Enterprise platform licensing plus $15 for Sales, compared with $105 for Microsoft Dynamics 365 Sales Enterprise, $150 for Oracle Fusion Sales Enterprise Cloud, and $175 for Salesforce Sales Cloud Enterprise.
That puts Creatio’s comparable Enterprise Sales configuration at:
$70 per user per month
or:
$840 per user per year
based on the company’s comparison.
However, buyers should treat vendor-produced comparisons as directional rather than as a complete total-cost analysis.
Implementation, integrations, support, additional products, AI usage, and contractual terms can all change the actual cost.
The Bottom Line
Creatio’s 2026 pricing is built around Growth ($40/user/month) for SMBs, Enterprise ($55/user/month) for more complex automation and customization, and Unlimited (custom pricing) for enterprise-wide deployments. Sales, Marketing, and Service applications can also be added from $15/user/month each. The best option depends on the number of users, CRM applications, AI usage, integrations, implementation, and support requirements, so the $40 starting price doesn’t reflect the full cost. Creatio’s composable model is particularly suited to businesses that want CRM combined with automation, AI agents, and no-code application development.
Creatio
FAQs
1. How much does Creatio cost in 2026?
Creatio’s current U.S. pricing starts at $40 per user per month for Growth and $55 per user per month for Enterprise. Unlimited is custom priced. Creatio Sales, Marketing, and Service each start at $15 per user per month.
2. Does Creatio have a free plan?
Creatio’s current public pricing model does not list a free CRM tier. Its paid platform starts with Growth, while Unlimited is custom priced. Businesses should check the current Creatio commercial offer for trial and demo options before purchasing.
3. What is the difference between Creatio Growth and Enterprise?
Growth is designed for SMB-oriented automation, while Enterprise is intended for full-scale corporate and enterprise automation. Enterprise is priced at $55 per user per month versus $40 for Growth in Creatio’s current U.S. pricing information.
4. Is Creatio Sales included in Growth?
No. Creatio Sales is a separately priced CRM application under the composable pricing model. It starts at $15 per user per month in the current U.S. pricing information.
5. How much does the complete Creatio CRM cost?
A theoretical full Growth-based configuration with Sales, Marketing, and Service would start at $85 per user per month before other costs. An Enterprise-based configuration with all three CRM products would start at $100 per user per month.
The final price can vary based on users, marketing contacts, AI usage, support, contract terms, and other components.
6. What is Creatio Unlimited?
Unlimited is Creatio’s new enterprise-wide pricing model. It provides unlimited users, AI agents, applications, workflows, custom objects, and API calls, with pricing determined based on organizational scale.
7. Does Creatio include AI?
Yes. Creatio’s current platform is AI-native, and the company has incorporated AI capabilities and AI agents into its platform strategy. Creatio also offers separate AI Credit packages for organizations with higher AI consumption needs.
8. What are Creatio AI Credits?
AI Credits are Creatio’s universal unit for AI consumption across models, modalities, and providers. Creatio offers different annual AI Credit packages, ranging from a 500,000-credit Start package to custom Freedom packages.
9. Is Creatio good for small businesses?
Yes, particularly businesses that need more customization and automation than a basic CRM provides. Creatio positions Growth specifically for SMBs. However, smaller companies should calculate whether they need the core platform plus separate CRM applications before comparing the price with simpler CRMs.
10. Is Creatio better than Salesforce?
There isn’t one universal answer. Creatio is particularly attractive for organizations that prioritize no-code customization, workflow automation, composable CRM, and AI agents. Salesforce has a much larger ecosystem and broad enterprise footprint. The right choice depends on the complexity of your processes, existing technology stack, implementation requirements, and total cost of ownership.
11. Does Creatio charge per user?
Growth and Enterprise use per-user pricing. Unlimited removes per-user limitations and is priced according to organizational scale.
12. Can I buy only Creatio Sales?
Yes. Creatio uses a composable model that allows organizations to select individual CRM applications. Sales, Marketing, and Service are each available separately starting at $15 per user per month under the current U.S. pricing model.
13. Does Creatio offer Marketing and Service products?
Yes. Creatio offers dedicated Marketing and Service applications alongside Sales. All three are built on the Creatio Business & AI Studio platform.
14. What are the hidden costs of Creatio?
The main costs to consider are additional CRM applications, user licenses, marketing contacts, AI consumption, support, implementation, integrations, and potentially minimum contract or purchase requirements. Creatio’s pricing calculator can also factor in additional user types and support levels.
