Before technology took over the world, businesses relied on word-of-mouth to increase their brand awareness and reach. They relied on existing customers to improve awareness about their products and services. Over the years, with the advent of technology and various communications channels, such as radio, television, etc., businesses began to explore other forms of marketing. Today, these traditional forms of marketing have made way for more modern and impactful marketing methods. One such type of marketing which has become immensely popular is Influencer Marketing.
In this post, we will give you a brief overview about what is influencer marketing, and also provide information about the top 8 influencer marketing software to use in 2022.
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What is Influencer Marketing?
Influencer marketing can be described as a form of word-of-mouth marketing; however, it does not stop just at people talking about the brand and its offerings. It is a core aspect of social media marketing wherein businesses look for individuals or groups who have a substantial degree of awareness and impact in their field. These individuals/groups are known as influencers, and they are responsible for advertising and promoting a brand and its products and services. Also known as content creators, influencers typically have a sizeable number of followers across various social media platforms.
By opting for influencer marketing, businesses can broaden their audience scope, boost their brand awareness, generate leads, etc. Influencer marketing requires a lot of effort in terms of identifying potential influencers, building relationships with them, running and managing campaigns, retrieving campaign analytics, etc. To make your job easier, the best option is to invest in a robust influencer marketing software service.
Top 8 Influencer Marketing Software Services
Below are the top 8 influencer marketing software services to use in 2022.
Upfluence
eCommerce business owners looking to scale their business can benefit a lot by using Upfluence. Through this platform, businesses can access 4 million+ influencer profiles across various social media platforms. This all-in-one platform can streamline your influencer campaigns, track your influencer relationship, measure campaign results, and perform various other functionalities. Some of its key features include:
- Blogger database
- Influencer recruitment
- Audience analysis
- Campaign analytics
- Influencer scoring
- Content approval
Pricing: Upfluence offers custom pricing.
Traackr
Traackr offers a huge database of influencers and focuses on influencer relationship management. Through this platform, businesses can not only find the right influencers but also build ‘lasting influence’. The reach of this platform is quite wide, allowing businesses to even connect with those who influence your influencers, thus, providing you access to a wider network and connections. Some of its key features are:
- Influencer collaboration
- Audience analysis
- Campaign analytics
- Content approval
- Influencer scoring
- Data import and export tools
Pricing: Traackr offers custom pricing.
Captiv8
Captiv8 is another amazing influencer marketing software service that enables businesses to find influencers, create successful content and campaigns, manage those campaigns, and measure their effectiveness as well. One of its USP is its social listening tool called Insights, with real-time audience data across various social media platforms like Twitter, YouTube, Instagram, and Facebook. Some of its key features include:
- Influencer recruitment
- Influencer collaboration
- E-Commerce integration
- Reporting and Dashboards
- Campaign Analytics
- Influencer Segmentation
Pricing: Captiv8 offers custom pricing.
#paid
#paid is another influencer marketing software that offers all the required features and functionalities. It however differs from other similar software in two ways. The first is that you can use the platform for Whitelisted Ads by connecting to Facebook Ads, and the second is that it provides an option called Handraise. Using this option, influencers can let the brands know that they are interested. Some of its other key features include:
- Influencer recruitment
- Audience analysis
- Influencer compensation
- Campaign analytics
- Influencer scoring
- E-Commerce integration
Pricing: #paid offers four pricing plans:
- Just Content – $499
- Grow – $699
- Advanced – $999
- Custom – Custom pricing
GRIN
eCommerce businesses can try GRIN, which is an end-to-end influencer marketing software service. You can use the software for finding influencers, and also manage all your influencer relationships and campaigns as well as from one single platform. Businesses have the option to discover the right influencers from a pool of 32M influencers across various social media platforms. You can also easily manage all your payments also via GRIN. It includes all the key features, such as:
- Influencer segmentation
- Content approval
- E-Commerce integration
- Reporting and dashboards
- Influencer compensation
- Data import and export tools
Pricing: GRIN offers custom pricing.
Mavrck
Unlike the ideal influencer marketing software where businesses try to find influencers, the approach used by Mavrck is slightly different. Instead of finding influencers and convincing them to promote their brand, this software allows users to turn their existing customers into influencers. It collects data to determine the level of influence a customer possesses, which helps them decide whether or not that customer can be used as an influencer for their marketing campaigns. Key features offered by this software include:
- Influencer collaboration
- Influencer recruitment
- Influencer scoring
- Reporting and dashboards
- Campaign analytics
- Audience analysis
Pricing: Mavrck offers custom pricing.
Influencity
Influencity is a comprehensive, AI-powered influencer marketing software service that comes equipped with a wide range of features and functionalities. Suitable for businesses of all sizes, this software offers a single platform through which businesses can seamlessly manage their influencer relationships. It offers a database of 170M+ influencers who can be searched based on various filters like location, gender, age, influencer engagement, etc. Some of the key features include:
- Influencer scoring
- Influencer recruitment
- Influencer compensation
- Social commerce
- Audience analysis
- Content approval
Pricing: Influencity offers four plans:
- Custom – Starts from $48
- Basic – $148
- Professional – $398
- Business – $998
CreatorIQ
Creator IQ is a cloud-based, end-to-end influencer marketing software that offers an efficient and easy-to-use interface. The platform offers a customizable, white-labeled portal that allows influencers to register with you and also go through an onboarding process. Like all the other software listed here, CreatorIQ also offers all the required features and tools to enable businesses to scale their marketing campaigns and growth. Its list of key features include:
- Influencer recruitment
- Influencer whitelisting
- Influencer segmentation
- Audience analysis
- Campaign analytics
- Reporting and dashboards
Pricing: CreatorIQ offers custom pricing.
Conclusion
With the help of influencer marketing software, businesses can now easily take advantage of this type of marketing. It saves them a lot of time, especially for those who do not have sufficient inside industry knowledge. As is evident from the above list, most of this software offers a wide range of key features like campaign management, relationship management, influencer content amplification, etc., all from one platform.
If you would like to find out about more influencer marketing software or other marketing software to boost your business and brand, then do check out SaaSworthy!
