OpenAI has announced a substantial upgrade that enables ChatGPT to serve as an AI-powered application suite instead of merely a chatbot. OpenAI will offer new apps inside ChatGPT, which will enable users to access popular services directly from ChatGPT’s chat interface.
The new additions were revealed at the OpenAI DevDay 2025 event. Developers will now be capable of building or integrating their own apps using the new Software Development Kit (SDK). Early partners include online service providers such as Booking.com, Canva, Coursera, Expedia, Figma, Spotify, Zillow, and many more.
OpenAI’s new app integrations are designed to make ChatGPT more interactive and task-oriented. For instance, users can ask Canva to create a poster for a dog-walking business and then follow up by generating a full pitch deck within the same conversation. Zillow can be used to browse homes interactively; asking for properties in Pittsburgh, for example, brings up a map with listings that users can refine by price or yard size. Spotify allows users to build playlists or get music and podcast recommendations based on the chat context, while Expedia and Booking.com integrations let users plan travel by asking for hotels within specific budgets and dates. These examples show how third-party apps can handle real tasks inside ChatGPT, moving beyond simple text replies to deliver functional, connected experiences.
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Greater Ambitions, Greater Questions
This announcement signals OpenAI’s aspirational goal of establishing ChatGPT as a fully-fledged app environment. Consider it an operating system in the chat. In doing so, it has added its own app ecosystem, now encroaching into Apple’s and Google’s bread-and-butter.
The opportunity is vast. Developers have completely new routes of access to ChatGPT’s sprawling user base and users get features without having to hop between so many apps. Both of these could lead to completely new user experiences.
But users still have unresolved questions about privacy, regulation and monetisation. Ultimately, how OpenAI maintains user ownership of that user base while providing developers that access will determine what this ecosystem looks like going forward.
🔥 What’s Hot on Reddit: Reactions to ChatGPT’s New Apps
The launch of apps inside ChatGPT has sparked a wave of discussions across multiple subreddits. From excitement to skepticism, Redditors are weighing in on what this move means for the future of AI platforms.
OS or Ad Platform? (r/OpenAI)
A popular thread discussed the new ability to connect third-party apps like Spotify and Zillow directly within ChatGPT.
“So they are an OS now?” – Reddit
“And I bet this is to prepare to introduce ads.”- Reddit
The reaction is mixed. Some see it as a natural evolution of ChatGPT into a broader platform, while others suspect monetization is the driving force.
Devs Gear Up for New Workflows (r/ChatGPTCoding)
Another hot thread focuses on OpenAI’s AgentKit, which lets developers build apps using the new SDK and connect them with agents.
“Super excited to see OpenAI launches an Agent Builder called ‘AgentKit’ … Build an APP via APP SDK and then hook the App with many of these Agents…” – Reddit
The vibe here is enthusiastic. Developers are already imagining new workflows and integrations.
Praise and Pushback (r/ChatGPT)
In a widely discussed post, some users praised the scale of the update:
“Apps in ChatGPT adds a lot to the website itself. I think that’s a huge addition … potentially the biggest out of all of those.” – Reddit
Others voiced concern about OpenAI’s direction:
“They forget their roots … every day in the news, we hear about their successes … but it’s clear that ChatGPT is a major headache for them … or are we, the users … the real problem.” – Reddit
The tone is a blend of optimism and unease, with some users excited by the potential and others wary of mission drift.
“ChatGPT is Becoming an OS” (r/ArtificialInteligence)
Another thread framed the launch as a major strategic shift.
“OpenAI just launched apps inside ChatGPT: Booking.com, Canva, Figma, Expedia, Spotify …”
“It’s no longer just ‘chatting with GPT’; it’s running tasks through it.” – Reddit
What We Think at SaaSworthy
We think this launch could radically change the way we discover, access, and otherwise engage with SaaS and digital products. In incorporating apps directly inside ChatGPT, OpenAI is creating another layer of distribution for software.
If you are an early adopter in the SaaS ecosystem, this could represent a rich opportunity. Smaller companies could get exposure if they are able to develop implementations for ChatGPT early, while larger vendors can think differently about how users engage with the software through a conversational interface. We are witnessing a shift in the SaaS competitive landscape. How apps are surfaced and recommended by OpenAI will determine which apps are discovered and adopted widely. Vendors will need to be strategic about how they position their app content inside ChatGPT, how they handle integrations, and how they encourage ongoing use.
While this move is commendable, at the same time, price models, data privacy regulations, and integration complexity may be limits for certain SaaS vendors, especially those in regulated settings. The vendors that win in this new world will be those that can adapt rapidly to a new interface-first world.
For now, this is a major step forward. ChatGPT is no longer just a place to ask questions. It is becoming a place where real work happens. 🙂
