The traditional form of shopping has undergone a major transformation, and today people rely more and more on eCommerce platforms to fulfill all their requirements. Whether you wish to purchase a book, shop for clothes, buy groceries, or look for your dream furniture – online marketplaces have made it extremely easy for customers to get their hands on their desired products/services within minutes. Hence, it is not surprising to see businesses trying their best to build their online brand and user-friendly interface to ensure that they are catering to their customers’ needs.
With its soaring popularity, how can you stay ahead of your competitors and ensure that your eCommerce platform is yielding optimum sales? Industry experts believe that an online marketplace optimization tool is the answer! Read on to find out more about these tools and which of them made it to our list of top five online marketplace optimization tools to use in 2022.
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What are Online Marketplace Optimization Tools?
In simple words, an online marketplace optimization tool can be described as a platform which offers several tools and features that can help your business better manage and optimize your sales on top sites, such as Amazon, Shopify, eBay, etc. Designed to work with existing marketplaces, these tools are also helpful for eCommerce consultants so that they can successfully help online retailers boost their presence on various top sites.
Whether you wish to create product listings, manage product pricing, stay on top of your inventory, or manage your shipping options, having the right online marketplace optimization tool will enable businesses to achieve all these and more with minimal efforts. You can also take advantage of the analytical features to better understand your existing customers, how to gain potential customers, have a deeper understanding of the marketplace, etc. These tools are highly beneficial for eCommerce professionals who primarily use these sites for their business.
Benefits of Using Online Marketplace Optimization Tools
Here are some of the top benefits of using online marketplace optimization tools.
- Build a strong presence on all the right online marketplaces based on your products/services.
- Optimal article placing to attract and retain customers.
- Ability to ensure significant and long-term growing revenue.
- Better visibility of your products/services on various marketplaces, resulting in increased traffic.
Top 5 Online Marketplace Optimization Tools
Now that we have taken a look at what online marketplace optimization tools are and why they are important, let’s find out which are the top five online marketplace optimization tools that can help you successfully optimize your sales and better manage your eCommerce platforms.
1. Jungle Scout
If you are looking for one of the best online marketplace optimization tools to optimize your Amazon marketplace, we highly recommend Jungle Scout! This all-in-one platform has been solely designed to help entrepreneurs and businesses successfully build their online marketplaces on Amazon by offering market intelligence, product research, branding capabilities, list management capabilities, and more. From discovering popular products to finding the most powerful keywords to automating your inventory management to getting detailed analysis and insights about your sales performance, there is a lot that you can do with Jungle Scout. This tool also offers various packages which can be customized to best suit your requirements.
Features
Some of the top features of Jungle Scout include:
- Cataloging/Categorization
- eCommerce management
- Inventory tracking and management
- Analytics/ROI tracking
- Campaign management
- Data security
- Performance metrics
- Reviews management
- SEO management
- Website analytics
- Multi-channel marketing
- Email marketing
Pros
- Jungle Scout offers an add-on tool which can be used to request for reviews through methods that are approved by Amazon.
- Jungle Scout offers amazing filter options which makes it really easy to search and find the required products.
Cons
- The user interface of Jungle Scout is not up to the mark and has a lot of scope for improvement.
- Compared to some of the other top online marketplace optimization tools, Jungle Scout is more expensive.
Pricing Plan
- Basic – $29/month/billed annually
- Suite – $49/month/billed annually
- Professional – $84/month/billed annually
- Start-up Suite – $189
- Entrepreneur Suite – $349
Alternative
You can also check out the below three Jungle Scout alternatives:
- Tiger
- CartHook
- Nembol
2. DataHawk
DataHawk is an online marketplace optimization tool that helps businesses boost their sales and productivity, optimize margins, and gain deep insights about their product and sales performance on Amazon. DataHawk comes equipped with all the necessary features and functionalities, and offers key solutions related to search engine optimization, advertising analytics, market intelligence, sales reporting, product data monitoring, etc. Suitable for businesses ranging from small to medium to large, this tool also offers automated PDP tracking and keyword rank tracker. DataHawk is highly recommended as a must-have tool, especially for optimizing and tracking your products on Amazon.
Features
Some of the top features offered by DataHawk include:
- ASIN (Amazon Standard Identification Number)
- Keyword search and tracking
- Sales estimator tool
- Reporting/Analytics
- Data export
- Product listing changes monitoring
- SEO insights
- Track changes in Sales rank
- eCommerce management
Pros
- One of the best features offered by DataHawk is the keyword rank tracker which helps businesses view how their SEO updates impact their rankings.
- DataHawk has a user-friendly interface which is easy to use and navigate.
Cons
- DataHawk is slightly lacking in terms of integrations and PPC (pay-per-click) data.
- The reporting feature needs to be more customizable.
Pricing Plan
- Free Forever
- Feather – $49/month/billed annually
- Claw – $181/month/billed annually
- Hawk – $747/month/billed annually
- Custom Plan – Custom pricing
Alternative
If you wish to check some alternatives for DataHawk, we recommend:
- AMZ.One
- SellerCenter
- Jungle Scout
3. Sellics
Designed and developed specifically for Amazon sellers, Sellics is one of the best online marketplace tools that helps these sellers to launch and build their business by allowing them to make powerful data-driven decisions. It is an all-in-one software through which businesses can increase their organic traffic, automate their PPC campaigns, track profits, etc. This tool is suitable for businesses of all sizes, and offers a wide range of tools and features, enabling organizations to start, grow, manage, and optimize their online business. Similar to most of the other top tools in this category, Sellics can be used to perform various functions, such as discover trending products, search for the best keywords, use product tracker, automate inventory management, get detailed analysis reports, and more. This powerful platform also offers a mobile platform (iOS and Android) which makes it really easy for the users to access the tool from anywhere and at any time.
Features
Below are some of the key features of Sellics:
- Analytics/ROI tracking
- Bid management
- Budget management
- Account alerts
- A/B testing
- Conversion tracking
- Keyword tracking
- Keyword research tools
- Campaign management
- Inventory management
- Dashboard
- Product research
- Review management
Pros
- The advertising tool offered by Sellics comes equipped with an autopilot feature which helps businesses save a lot of time, effort, and money.
- Sellics offers an intuitive dashboard through which you can easily gain performance information about all your marketplaces.
Cons
- The bid management feature needs to be more accurate and robust.
- Sometimes there are minor data inconsistencies between the charts and tables.
Pricing Plan
- Sellics Benchmarker – Free
- Advertising Advisor – Starting from $259/month/billed annually
- Managed Services – Starting from $1,249/month/billed annually
Alternative
Check out the below three Sellics alternatives as well:
- Teikametrics
- Jungle Scout
- Tiger
4. Teikametrics
The next online marketplace optimization tool in our list is Teikametrics which is another great tool for users to increase their sales and profitability on Amazon and Walmart.com. This robust tool uses a combination of marketplace expertise, AI-powered technology, and data. Users can use this all-in-one tool to connect and optimize various aspects of their business, including inventory, advertising, and market intelligence. Needless to say, this tool offers all the key features and functionalities that you would expect in a top online marketplace optimization tool. Teikametrics also helps businesses save their time and efforts by offering keyword automation features, and other automations that help in boosting their efficiency, sales, and visibility. You can easily access your required reports and data insights which will help you in growing your business successfully.
Features
Teikametrics offers the below key features:
- Alerts/Notifications
- Bid management
- Campaign management
- Activity dashboard
- Conversion tracking
- Reporting/Analytics
- Performance metrics
- Keyword tracking
- Keyword research tools
- SEO management
- Search/Filter
- Campaign tracking
- Channel attribution
Pros
- Teikametrics is one of the best in this category when it comes to the quality of reporting data and the deep data insights.
- With this tool, you can set your target profitability levels through the automatic bidding feature.
Cons
- The tool does not allow users to automatically change the campaign budgets on a daily basis.
- Teikametric’s customer support team is not very supportive or reliable.
Pricing Plan
- Basic – free Forever
- AI-Powered – <$10K/month (Free) and >$10k/month (3% of monthly ad spend)
- Ad Management – Custom pricing
Alternative
If you are looking for some alternatives for Teikametrics, we recommend:
- Sellics
- CartHook
- Nembol
5. CartHook
Businesses looking to boost their Shopify revenue should check out CartHook! This online marketplace optimization tool allows the users to build customizable one-page checkouts and one-click upsells post-purchase. With the help of CartHook, businesses can use the information about what was purchased, cart value, and product count to decide when they want to display the post-purchase funnel. CartHook offers a wide range of tools and features, using which, users can understand their Shopify AOV (average order value) and revenue. You can customize the templates and include various key elements like timers, product descriptions, CTAs, etc. There is truly a lot that you can do with this platform, which has resulted in it becoming one of the best online marketplace optimization tools.
Features
Some of the top features offered by CartHook include:
- Credit card processing
- Discount management
- Retail management
- Abandoned cart saver
- Returns management
- Shipping management
- Analytics and insights
- Customizable templates
- Post-purchase funnels
- Billing integrated with Shopify account
Pros
- The ability to customize the checkout page is one of the top USPs of CartHook.
- CartHook provides recommendations of additional products on the checkout page.
Cons
- CartHook is limited mostly to a post-purchase selling tool.
- Pricing-wise, CartHook is comparatively more expensive than some of the other top online marketplace optimization tools.
Pricing Plan
- Growth Plan – $50/month + 1% of post-purchase revenue
- Scale Plan – $250/month + 1% of post-purchase revenue
- Enterprise Plan – Starting at $500 if your post-purchase revenue is $50K/month or more.
Alternative
If you wish to explore some alternatives for CartHook, you can check out:
- Tiger
- Nembol
- Cenports
Conclusion
There is no doubt that online marketplaces are here to stay which means that businesses should invest in online marketplace optimization tools to ensure that they stay ahead of their competitors and boost their sales and productivity. Since, there are several such tools available in the market, it is vital that you conduct a thorough research before choosing the right platform for your business. We hope this list of top five online marketplace optimization tools help you in finding the right platform!You can also check out SaaSworthy to find out more about these and other useful software!
