WebEngage is a cloud-based marketing application that boasts enterprise-grade capabilities and improves user retention. The software has target messaging capability and data personalization, by which it delivers only relevant messages to customers. In addition to this, it has journey designer feature used to create a visualization of campaigns. It minimizes cart abandonment through targeted messaging. The software will improve the frequency of transactions through targeted offer highlights. In addition to this, it has segment marketing capability that will help to maintain high customer retention rate.